Christie Ott Email & Phone Number

Boston, Massachusetts, Us

Boston, Ma, Us

Boston, Massachusetts, Us

• Develop content strategies that meet user needs, on top of product marketing, SEO and business goals.• Manage the content strategy for goto.com, including for a major rebrand and website overhaul in February 2022.• Establish information architecture that can flex with product evolution and business roadmaps.• Partner cross-functionally with UX design, copywriters, search marketing, product marketing, and others to ensure alignment.• Analyze traffic entry and exit points in Google Analytics to inform content decisions.• Review copy to ensure messaging is accurate and differentiated throughout the funnel and that it aligns to brand hierarchy.• Architect web and content experiences across the full funnel.• Map user journeys and content touchpoints. Identify gaps and points of friction.• Design web page templates optimized to meet conversion goals.• Conduct user testing for new web page prototypes to inform A/B tests.

Boston, Massachusetts, Us

• Maintained brand standards across collateral.• Oversaw digital storytelling, including identifying areas to adjust CTAs, create new page templates, update content, and more to ensure brand consistency, user optimization, and that goals were being met.• Partnered closely with product marketing to create content across incident detection and response, automation and orchestration, and managed services. Content included: web pages, ABM campaigns, digital ads, blog posts, whitepapers, customer stories, product videos, and more.• Partnered with our creative team and external videographers to produce content on time and in line with our vision.• Managed a contractor for a content audit and inventory project. Involved outlining our content landscape and aggregating existing content by funnel stage, audience, and more to determine gaps and outdated content. Partnered with business intelligence to create custom analytics dashboards for measuring content performance on a recurring basis.• Participated in messaging and creative brainstorms for website wireframes, digital campaigns, and event marketing.

Boston, Massachusetts, Us

Boston, Massachusetts, Us

• Created content to support multiple teams within a fast-paced cybersecurity company, from sales to demand generation.• Managed the customer case study and testimonial program by interviewing customers on their Rapid7 experience and overseeing the production of that content, both in written case study and video testimonial formats.• Established timelines for long-form content, including research reports; kept stakeholders on schedule and oversaw production and publishing of the entire campaign.• Created and managed an educational knowledge center on rapid7.com, including the SEO strategy, tone of voice, and freelance contributors.• Owned a large aspect of our video strategy, including product videos, customer testimonials, and educational content. This involved working cross-functionally to ensure a vision, key KPIs, and timelines were established. Created storyboards, wrote scripts, interviewed subjects as needed, and worked with an external production company through the editing process.• Worked within the company CMS to add and edit web pages, design landing pages, add cross-links, and ensure website was up to date based on established web strategy.• Supported company-wide initiatives with any content as needed, including whitepapers, copywriting, product and service briefs, etc.

Boston, Ma, Us

Boston, Ma, Us

• Managed a portfolio of clients, and served as the primary editorial contact. Included B2B technology, e-commerce and security industries.• Researched, onboarded and trained new writers to fit each client's vision.• Worked with program managers to determine strategy, audience personas and content direction.• Ensured content adhered to SEO best practices.• Oversaw the professional development of an associate editor.• Helped manage the development process of ebooks, from concept to design.• Monitored search metrics and article performance.• Implemented new editorial and style guidelines as needed, and worked with clients to align our visions.• Problem solved as needed when clients had requests, communicating those changes to the editors and writers involved.• Brainstormed content topics and strategy to align with a client's vision and the established KPIs.• Traveled to and presented to clients as needed.• Proofed copy for overall brand tone, voice and grammatical clarity, following both AP and Chicago styles.

Boston, Ma, Us

• Copyedited content for multiple clients, following both AP and Chicago styles.• Ensured information was accurate, on brand and targeted to the appropriate audience.• Submitted revision requests to writers, making suggestions for how to strengthen the copy.• Completed daily deliverables and reached monthly content goals on time.• Participated in brainstorming sessions for article topics.• Ensured articles adhered to SEO best practices.

Mt Horeb, Wi, Us

• Implemented the first company style guide.• Edited all catalogs, emails, store signage, in-package pieces, social media messages, etc. for accuracy and consistent brand voice.• Worked closely with the copy team to ensure writing is clear and on-brand. • Maintained trademark list/style guide and communicated changes to all teams.• Participated in creative brainstorms regarding product names, positioning, and campaigns.• Ensured company copy adheres to legal standards.• Communicated with the legal team regarding current and potential trademarks. • Conducted product market research for new product names.• Edited blog posts in Wordpress.

Mt Horeb, Wi, Us

Managed company-wide illustration process, including: • Coordinating illustrations with in-house illustrator and the team of freelancers • Sending and receiving illustrated products and tracking progress in Excel document • Formatting illustrations in Photoshop upon completion • Color correcting images as needed in Photoshop • Created store signage in InDesign and Illustrator for weekly deals and monthly store resets. • Edited historical photographs for the Port Washington store. • Formatted and printed historical photographs for store, including customized wallpaper. • Managed printing, delivery and installation of signage, photographs and wallpaper for store opening. • Managed men's and women's product samples and prepared them for photo shoots. • Completed general tasks for the creative team as needed.

• Fact-checked and copyedited manuscripts for accuracy, consistency and clarity.• Assisted in the final copyedits for "Wisconsin's Own."• Maintained image logs for "Vintage Wisconsin Gardens."• Proofread the index for "Badger Boneyards."• Formatted manuscripts in Microsoft Word to correspond with the Chicago Manual of Style and additional house style guidelines.• Corresponded with authors concerning their book material.• Wrote permissions letters to other publishers.• Verified copyright regulations.• Researched historical images for upcoming books, including "Bottoms Up: A Toast to Wisconsin's Historic Bars and Breweries."• Conducted product market research for "The Flavor of Wisconsin."• Entered book information into company databases.

Madison, Wi, Us

• Designed templates for newspaper layout using Adobe InDesign.• Created graphics and inhouses using Adobe Photoshop.• Communicated with news, opinion and photo editors to ensure the number of stories, story lengths, and corresponding photos were accurate.• Conducted redesigns whenever breaking news occurred. • Became accustomed to working long hours on a deadline.• Effectively solved design-related problems to accommodate story and photo changes.