Charged to build an internal communications capability for a new role. Align with business and operational goals to amplify BRCC’s brand through stories, strategy, achievements and mission. Partner with executives and business leaders to create and execute strategic and targeted internal communications. Ensure awareness and understanding of the direction of the organization; share the impact of the corporate mission.• Created enterprise internal strategic communications plan and managed all internal comms activities to engage and inform employees across all levels of the organization.• Introduced quarterly townhalls and monthly leader meetings (95% of attendees rated meeting content excellent).• Introduced Monday Meet & Friday Flash to highlight employee & Co achievements - 87% open rate and 5/5 rating.• Developed infrastructure, processes and SOPs to enable effective internal communication.

Helped multiple organizations deliver better business results through improved internal and external communication and employee/stakeholder engagement. Expertise includes:• Corporate Communications Strategy & Execution• Internal & External Communications• Executive Communications• Employee Engagement• Purpose• Segmentation & Messaging• Change Management• Mission / Vision / Values / Purpose• Writing/Editing• M&A Communications• PR/Media Relations• Spokesperson• Social Media• Events

Led the development and direction of internal communication strategies helping to advance the company’s technology and operations priorities to achieve business objectives. Managed 4-person team responsible for employee communications and engagement for 5,000 employees. Counseled senior leaders on all communication strategies. • Implemented a new operating model and team structure to align team to the highest priority work.• Spearheaded and implemented a strategic communications plan and narrative for the Technology and Operations functions to bring cohesion and alignment and improve morale across functional departments.• Partnered with key stakeholders to align communication messaging and activities across employee, field and external audiences that aligned to the company strategy and narrative.• Created thought-leadership opportunities to elevate the value of the corporate technology function.• Developed messaging for internal audiences including the Board of Trustees, Policy Owners Examining Committee, Employees, Field, as well as presentations at field meetings, network office visits and thought leadership events.• Delivered year-end sizzle video opened by 90% of the organization; 95% of survey respondents rated video excellent and said they learned something new; delivered newsletter opened by 85% of organization.• Launched innovative TekTok videos to raise awareness of Tech priorities (videos averaged 1000+ views).• Supported Enterprise Change Management organization to drive effective communications around change initiatives including for new vendor management and portfolio management initiatives.• Partnered with PR team to author and develop messaging for executive thought leadership articles on social media.

Led strategy development, planning, management and $1M budget for employee communications and community relations organization to support the company’s business objectives. Managed 4-person team responsible for regional employee communications and engagement for 4,500 employees.• Reshaped internal communications to serve as strategic business partner; revised structure and responsibilities; created purpose and annual plan to drive focus and maximize value to the business.• Developed CEO and executive communication strategy and design, and coached executives on delivery of key messages, communication initiatives and presentations.• Introduced initiatives to engage leaders and employees – monthly leader calls (95% of attendees learned something new); year-end video (viewed by 90% of employees); townhall (80% of employees attended); and digital signage.• Developed and implemented award-winning Employee Engagement Programs across 45 sites; result: 650 events, 89% surveyed felt program had positive impact on site culture.• Developed, launched and managed employee recognition program leading to 1K+ nominees and 200 winners.• Led communications for large change initiatives for HR, Finance, Restructurings and Facilities; favorability score of change communications was 75% in employee opinion survey.• Led communications for 6 acquisitions to assimilate, inform, and engage 850+ new employees.• Developed and implemented effective communications across multiple channels to engage audiences while supporting the organization’s brand identity and cultural cohesion.• Addressed crisis situations by working cross functionally to develop messaging for consumers, media, employees.

Built Communications function (internal/external), managing all communications plan activities, and building relationships with organization's constituencies (media, advocacy groups, payers); managed communications budget, three-person team and agency relationship.• Developed infrastructure, processes and SOPs to enable effective internal communication.• Managed all internal communications: intranet (increased traffic 25% in first 6 mos.), newsletter (read by 65% of organization), CEO messages, monthly leader calls, manager resource site, etc.• Led development of company mission, vision and brand compass to align employees to business strategy and to clearly articulate the Numotion story and value proposition.• Served as communications advisor to executives, mid-level managers and functions; identified challenges and emerging issues; worked with leadership to recognize internal/external communications opportunities and solutions, and defined and executed strategies to support them.• Partnered with HR to launch company’s first employee opinion survey. Question “how would you rate overall communications at Numotion” increased 25 points from year one to year two.• Served as official spokesperson; trained other spokespersons for consistent message and delivery.• Executed National Leadership Conference including serving as presentation coach for speakers.• Developed strategy/process to capture customer stories to articulate the Numotion story.• Developed crisis communications plan, managing all aspects of rapid and effective communications; efforts helped decrease negative news coverage by 75%.• Built social media strategy to increase Facebook & Twitter followers 25%. Increased media placements from 0 to 35.

Provided internal communications counsel to senior leaders. Led communication for Corporate Direction initiative to align 22,000 employees with company Growth Strategy. Developed communications strategy for 6,000-member global business unit and 4,000-member global sales and marketing function.• Trusted advisor to executives on internal communication messaging strategy; wrote/produced messages and videos; developed presentations; and conducted video/spokesperson/media training.• Increased attendance 70% at all-employee meetings by revamping format.• Led communications to increase global awareness of growth strategy from 13% to 82%.• Created senior leadership video series; 83% of survey respondents felt more connected to leaders, 60% better understood how business contributed to company success.• Executed campaign that increased participation by 100%+ in customer complaint resolution program.• Led communications around 3 acquisitions and assimilation of 500+ employees.• Developed communications that increased participation in employee engagement survey by two to five points and in engagement scores by two points to levels above the global norm.

Directed global internal/external communications for $360M gas compression business, including employee communications, PR/media relations, channel and marketing communications.• Served as integration communications lead and laid foundation for the internal and external communication function and all corresponding processes to drive employee engagement, market growth and reputation.• Led process to create business destination statement, mission, vision, values.• Conducted manager communications training that increased manager communication effectiveness score by 13 pts.• Improved communications led to a 20% improvement in participation of employee engagement survey and 15% improvement in communications effectiveness rating.• Created communications strategy for union contract negotiations to keep key stakeholders informed.

Led development and execution of all employee and executive communications strategies, processes and initiatives for the 5,500-member Service organization, a $2.2 billion business of GE Healthcare. Outlined communications’ strategic plan and action items and managed budget.• Directed employee/executive communications strategy that coincided with revenue growth of $400M (25%) from $1.8B to $2.2B over 5 years.• Created direct mail magazine sent to 5,500 employees residences. Of 1,600 survey responses, 90% rated content excellent, and 85% felt better aligned with the company strategy.• Developed branding campaign for business leader resulting in 85% awareness.• Recommended and sold internal blog to business leader, yielding 2,000 subscribers.• Directed communications, content and theme for annual leadership kickoff meeting; result: 98% of attendees rated meeting 4.5/5 and 97% rated content highly favorable.• Initiated ePostcard campaign for international tradeshow with 40,000 attendees; result: 8,100 downloads, 10,000 hits, adopted throughout GE Healthcare.• 5-time recipient of GE Management Award for communications leadership.

NELSON SCHMIDT | Account Supervisor – Public Relations (2004 – 2006)CRAMER KRASSELT | Senior Account Executive – Public Relations (2000 – 2003)BADER RUTTER & ASSOCIATES | Account Supervisor / AE / Sr. Writer / Writer (1995 – 2000)