Christina Smith Email and Phone Number

• Responsible for sourcing, hiring, training, and onboarding staff in 5 cities across Alberta. • Maintained and grew in house roster for special event staff including promotional models, brand ambassadors, bartenders to ensure the best staff is match with each events’ unique needs. • Responsible for creating and implementing marketing and sales strategies for clients over a range of media including television, print and social media campaigns with a 90% new business close rate. • Clients included Calgary Flames, ATCO energy, Ducati, Piaggio, Enercare Centre, Calgary Polo club, Calgary International Film Festival, Calgary Parks & Recreation, Remy Martin, Shaw Media and more

• Organized and hosted private sales for import car dealerships including Audi, Volvo, Toyota, Lexus and Volkswagen.• Identifying, prioritizing and pursuing new business opportunities throughout the Southern Ontario region. • Maintained confidential client data and supported dealership staff with customer data mining and information collection. • Coordinated a range of marketing events, ensured that logistics, catering, and hospitality services were seamlessly integrated to ensure a first rate client experience.

• Recruited staff locally, nationally, and internationally for tradeshows, conventions and in store samplings and demonstrations.• Worked closely with store managers as field supervisor during blitz’ to ensure sampling and demonstrations were run effectively and to Purple Frog standards. Filled in when necessary. • Kept detailed records of each staff member including personal information, sampling reports, certifications, uniform requirements, portfolio updates etc. • Onboarded and trained all new staff members. Ensured proper operation in accordance with Local Labour Standards and processed payroll.