Christina Sanders Email & Phone Number

Greater Chicago Area

Develop print and digital titles including first editions and revisions; many of which continue to be market-leading products in higher education quantitative business disciplines. Curate and manage content for delivery in adaptive systems, online courses, multiple e-book formats, course management systems, and digital video platforms. Perform data analysis on budgets, usage reports and peer reviews to identify trends to guide authors in content decisions. Provide development suggestions adhering to learning theory best practices. Prepare manuscripts and digital content for production. Coordinate contributors including: supplement authors, accuracy checkers, media developers, freelance project managers, and copy editors. Monitor and manage project budgets. Create and track schedules of components across multiple simultaneous running product programs. Act as liaison with production, marketing, and sales teams to ensure successful development, publication, launch, and use of each title. Participate in focus groups, symposiums, campus visits, Webinars, and presentations to obtain market feedback. Document, develop editorial processes and conduct training sessions for emerging digital tools and/or products. Manage product developers within the quantitative business publishing group; acting as mentor other editorial staff.

Greater Chicago Area

Greater Chicago Area

Freelance editorial services specializing in product development, content management, project management, instructional design, copy writing and market research.• Product Development and Market Research: Conducted phone interviews with targeted instructors for development of emerging products; provided summary and analysis of online market survey results for products; cross-referenced findings to make enhancement recommendations. Researched course offerings, targets, and market trends for specific course areas. Conducted review panels and provided summary analysis for product development. Edited materials and mapped content applying instructional design principles.• Content and Project Management: Responsible for overseeing schedule, managing author manuscript submissions and accuracy review process, manuscript preparation, asset mapping, photo and permission research, proof review and final formatting for delivery of print and digital content for multiple titles across various disciplines.

Greater Chicago Area

• Acquire and Manage Author Talent: Identify and cultivate authors and contributors to acquire new science-based publications for healthcare professionals, consumer books, and client education materials. Within first year, established pipeline of products at a 175% increase over the previous year and an increase of 120% of average number of titles published for the prior 6 years.• Revenue and Budget Management: Analyze the financial performance and growth potential of current and backlist titles for revision or discontinuation. Conduct profit and loss analysis and create proposals for each new or revised project; including outlining the competitive landscape and identifying potential marketing and sales opportunities. Collaborate with marketing to create effective marketing and sales strategies. Identify target market opportunities. Provide copy for catalog, flyers, ads, and other sales tools.• Manage and mentor development editorial staff. Document and advance editorial processes for print and digital products.

Burr Ridge, Il

Developed print and digital titles including first editions and revisions; many of which continue to be market-leading products in higher education quantitative business disciplines. Over 85% of titles managed consistently exceeded sales goals. Conducted peer reviews with panels of 50-100 participants and synthesized results to guide authors in content decisions. Prepared manuscripts and digital content for production. Coordinated over sixty contributors annually including: supplement authors, accuracy checkers, media developers, freelance project managers, and copy editors. Monitored and managed project budgets (in excess of $1.8 million). Created and tracked schedules of all components across multiple simultaneous running product programs. Acted as liaison with production, marketing, and sales teams to ensure successful development, publication, launch, and use of each title. Facilitated focus groups, symposiums, campus visits, Webinars, and presentations to obtain market feedback.Developed content for delivery in adaptive systems, online courses, multiple e-book formats, course management systems, and digital video platforms. Managed editorial coordinators within the accounting publishing group, while also acting as mentor to junior editorial staff. Documented and developed editorial processes for emerging digital products and conducted editorial training sessions across higher education division.

Burr Ridge, Il

Burr Ridge, Il