Christina Baker Email & Phone Number

Detroit, Mi, Us

Remote

-Consult with Business Units/internal clients to design researchmethodologies to maximize business results and articulate customer insights.-Manage all facets of research projects including timeline, budget, design,reporting, and all other project management activities.-Develop and program quantitative surveys into Qualtrics platform as well ascustomize dashboards for visualization.-Design qualitative research, moderate focus groups, and summarize insights.

Troy, Michigan, United States

Instruct ages 6 months thru adult in water safety, basic water skills, and competitive strokes and turns. Coach a pre swim team.

Lake Orion , Mi

Greater Detroit Area

Owned a mobile personal training franchise. Responsible for all marketing activities including customer acquisition and retention, pricing strategy, digital and event marketing, recruiting and hiring of personal trainers, and financial aspects of running the business.

Detroit

• Defined appropriate research methodology based on client business objectives, goals, and budget.• Determined relevant, actionable consumer insights and effectively communicate to client teams. • Assessed the effectiveness of retail incentive programs by analyzing net plus and pull-ahead sales.• Led qualitative project to optimize new owner communications.• Designed quantitative project to determine desired consumer touchpoints available in Spanish. • Project Manager for global website satisfaction initiative in four countries involving supplier negotiations, survey design and implementation, and onboarding of digital brand teams.• Led copy test analysis to identify most effective spots for 2012 Chevrolet Super Bowl ads. • Proficient in survey tools from Foresee, Vision Critical, Focus Vision, Qualtrics, and Google

Greater Detroit Area

• Led team that developed Voice of the Market as part of the product development process to infuse the customer voice into vehicle requirements and marketing communications. • Chaired market product meeting of brand directors to identify cross brand product opportunities.• Developed marketing communication lecture series to bring outside speakers and innovative ideas to the marketing organization.• Co-chaired cross brand work group to bring new technologies to GM products.

Greater Detroit Area

International marketing manager for Chevrolet and GMC fullsize utilities.

Greater Detroit Area

Responsible for product developement and launch of the Saturn L-Series

Fielded 4th generation of conjoint MDM model to use for portfolio and model scenarios.

Mba, Emphasis In Marketing

Bachelor Of Arts - Ba, Advertising