Christina Boubas Email & Phone Number

Richmond, Virginia, United States

• Develops polished creative across multiple channels for a suite of private liberal arts colleges and universities that produces brand affinity, converts student prospects into college applicants and motivates students.
• Systematizes design assets across client campaigns to maintain consistency and enhance user experience
• Builds components and templates for digital products including mobile applications, landing pages, and email campaigns
• Designs interactive experiences to generate engagement from prospective students
• Follows brand guidelines and established design patterns to develop creative that aligns to the brand aesthetic
• Innovates on findings from test and learn campaigns to develop high-performing creative

Virginia Beach, Virginia, United States

• Designed branding for new-construction communities and short-term rental properties that extended to exterior architectural design elements, monument signs, environmental graphics, wayfinding, and marketing collateral
• Wrote blog and social media posts to increase organic search and brand awareness
• Worked with the marketing and sales teams to develop strategies for increasing customer engagement on the company website and optimizing the user experience
• Created marketing packages for the company’s portfolio of new construction builds including realtor brochures, site plans and construction site signs
• Scheduled photo shoots and virtual tours for completed homes and maintained digital assets for updating home listings on the company and third-party websites

Norfolk, Virginia Area

• Created a consistent visual experience for the EVMS brand across all communication touch points including, but not limited to, EVMS Magazine, the EVMS website, marketing campaigns, campus displays, advertising, student.
• Led the redesign of EVMS Magazine for both the print and digital versions of the publication demonstrating creative vision, organization and leadership on a comprehensive project that included designing the creative.
• Advocated for accessibility at the Institution by sharing best practices and ensuring content was compliant with accessibility guidelines
• Found innovative ways to visually communicate and reinforce key messaging throughout internal and external communication platforms
• Produced detailed mockups and style sheets for digital projects and generated optimized assets for hand off to the Web Development team
• Worked fluidly across multidisciplinary teams on comprehensive projects that supported strategic initiatives

Bethesda, MD

• Conceptualized and implemented visual designs for print and digital communication including brochures, reports, information graphics, newsletters, marketing collateral, logos, presentations and social media content
• Integrated accessibility principles into design work and remediated documents to meet accessibility requirements
• Articulated the rationale behind design decisions to internal and external audiences and provided recommendations throughout the design process
• Oversaw the production of commercially printed projects
• Managed freelance designers and provided guidance and feedback

Bethesda, MD

• Served as the Editor for the company's internal newsletter which involved establishing the direction for each issue, writing content, completing the layout, creating graphics, managing contributor submissions and.
• Coordinated the proposal development process and created tools to streamline the team's efforts and expedite tasks
• Updated and maintained corporate marketing collateral for consistent messaging and accuracy

Associate Of Fine Art

Bba