Christina Boubas Email & Phone Number

Richmond, Virginia, United States

• Develops polished creative across multiple channels for a suite of private liberal arts colleges and universities that produces brand affinity, converts student prospects into college applicants and motivates students to enroll in college • Systematizes design assets across client campaigns to maintain consistency and enhance user experience• Builds components and templates for digital products including mobile applications, landing pages, and email campaigns• Designs interactive experiences to generate engagement from prospective students• Follows brand guidelines and established design patterns to develop creative that aligns to the brand aesthetic• Innovates on findings from test and learn campaigns to develop high-performing creative• Collaborates with writers, designers, developers, project managers and data analysts to produce thoughtful, timely and targeted creative• Demonstrates an ability to work creatively within constraints related to technology and industry regulations without compromising design integrity• Provides insightful feedback to design team to ensure quality creative at the onset of the review process• Prepares art files for hand off to Production for commercial printing• Articulates rationale for design decisions

Virginia Beach, Virginia, United States

• Designed branding for new-construction communities and short-term rental properties that extended to exterior architectural design elements, monument signs, environmental graphics, wayfinding, and marketing collateral• Wrote blog and social media posts to increase organic search and brand awareness• Worked with the marketing and sales teams to develop strategies for increasing customer engagement on the company website and optimizing the user experience• Created marketing packages for the company’s portfolio of new construction builds including realtor brochures, site plans and construction site signs• Scheduled photo shoots and virtual tours for completed homes and maintained digital assets for updating home listings on the company and third-party websites

Norfolk, Virginia Area

• Created a consistent visual experience for the EVMS brand across all communication touch points including, but not limited to, EVMS Magazine, the EVMS website, marketing campaigns, campus displays, advertising, student recruitment, social media content and presentation materials for senior leadership• Led the redesign of EVMS Magazine for both the print and digital versions of the publication demonstrating creative vision, organization and leadership on a comprehensive project that included designing the creative; specifying UI interactions; establishing the mood and direction for photography; introducing new content sections and departments; writing the production schedule; and presenting deliverables throughout the design process to meet project deadlines• Advocated for accessibility at the Institution by sharing best practices and ensuring content was compliant with accessibility guidelines• Found innovative ways to visually communicate and reinforce key messaging throughout internal and external communication platforms • Produced detailed mockups and style sheets for digital projects and generated optimized assets for hand off to the Web Development team• Worked fluidly across multidisciplinary teams on comprehensive projects that supported strategic initiatives• Listened to internal clients and successfully translated their visions into thoughtful design solutions

Bethesda, Md

• Conceptualized and implemented visual designs for print and digital communication including brochures, reports, information graphics, newsletters, marketing collateral, logos, presentations and social media content• Integrated accessibility principles into design work and remediated documents to meet accessibility requirements• Articulated the rationale behind design decisions to internal and external audiences and provided recommendations throughout the design process • Oversaw the production of commercially printed projects• Managed freelance designers and provided guidance and feedback

Bethesda, Md

• Served as the Editor for the company's internal newsletter which involved establishing the direction for each issue, writing content, completing the layout, creating graphics, managing contributor submissions and overseeing production• Coordinated the proposal development process and created tools to streamline the team's efforts and expedite tasks • Updated and maintained corporate marketing collateral for consistent messaging and accuracy

Associate Of Fine Art

Bba