Christina Rivera Email & Phone Number

Dallas-Fort Worth Metroplex

I manage a diverse portfolio of clients who require full-service digital strategies, developing and executing comprehensive plans across social media, email marketing, web, and paid advertising. My role encompasses every aspect of the campaign process, from strategy to execution, ensuring clients achieve measurable growth across various digital channels. - Manage full-service digital marketing strategies for clients, leading initiatives across social media, email, web, and paid advertising for book launches, new product lines, events, and ongoing brand growth. - Analyze key performance metrics across all digital channels (social, email, web, paid media) to refine strategies, improve conversion rates, and drive return on ad spend. - Manage paid media budgets and allocate resources efficiently to maximize ROI, ensuring cost-effective campaigns that meet or exceed client KPIs. - Develop A/B testing frameworks to optimize ad creatives, landing pages, and email campaigns, driving continuous improvement and better engagement rates. - Collaborate with cross-functional teams including design, development, and content creation to ensure brand consistency and effective messaging across all digital channels. - Monitor industry trends and competitor activities, adapting digital marketing strategies to stay competitive and capitalize on new opportunities. - Execute retargeting and remarketing strategies to engage and convert website visitors, leading to increased sales and improved customer retention. - Train and mentor new hires in both organic social media management and paid advertising strategies, promoting team growth and skill development. - Oversaw the launch of new SMS marketing programs, which have driven an additional $20K in revenue within the first six months of implementation.- Collaborated with in-house project managers to implement cohesive process flows across multiple teams, enhancing efficiency and ensuring deadlines are met.

Dallas-Fort Worth Metroplex

I work daily with clients to assess goals and create long term omni-channel digital advertising strategies. My role follows the entire journey of the campaign process — initial campaign strategy, overseeing creative deliverables alongside the graphic and video team, launching omni-channel campaigns across Search, Social Media, Programmatic, and CTV, ongoing campaign optimizations to hit key KPIs, and final reporting. On average I manage 10-20 ongoing campaigns with annual advertising budgets ranging from $360K - $3.6million per client. Additionally, I oversee internal expansion efforts and ongoing training, workflow efficiency, and education on emerging trends and technologies. • Successfully implemented paid advertising campaigns through various digital ad platforms such as Facebook, Google AdWords, Microsoft Advertising, Basis and Mountain.• Executed a variety of campaign types including event promotion, book launches, donor development, end of year giving, online retail, and lead generation. • Achieved key KPI’s in Lead Generation efforts and Donor Acquisition campaigns leading clients to increase budgets on a consistent basis to further digital ad efforts. • Ongoing Donor Acquisition campaigns led to individual gifts ranging from $1,000 - $50,000 from ad efforts alone. • Developed streamlined project management workflows to allow the team to optimize teamwide success and ensure all deadlines were hit. • Developed digital ad strategy and final reporting presentations used company wide. • Consistently optimized campaigns to exceed KPI specific goals. • Trained and oversaw new hires on new platforms and integration into the Raincloud team. • Developed corporate restructure to benefit emerging needs and changes in the company, leading to more strategic partnerships, better positioning of internal skills, and increased opportunity for growth within the organization.

Dallas-Fort Worth Metroplex

• Launched day to day operations programs and systems to manage expansion efforts. • Executed project management fulfillment to ensure deadlines were consistently met. • Managed Vendor relations from ongoing partnerships to establishing new contracts based on expansion efforts. • Led services product offering price point strategy. • Worked daily with clients to assess marketing needs and ensure supply fulfillment. • Developed an internal warehouse system process including: procuring a physical location, purchasing and stocking supplies for warehouse management, implementing needed software systems, and overseeing fulfillment once system was in place. • Managed accounting including payroll, client billing, and final tax prep.

Argyle, Tx

• Founding leadership member of the non-profit — launched business unit, developed key marketing strategies, and implemented day to day project management while overseeing the organization. • Exceed donor development goals year over year. • Developed website platform and initial social media graphics. • Implemented online storefront. • Oversaw product development for audio messages, book publishing, and various retail accessories. • Managed accounting including payroll, client billing, and final tax prep.

• Launched marketing arm of the Waller Group for all real estate efforts with an emphasis in REO. • Developed a marketing playbook for new REO listings. • Designed information brochures for open houses. • Copywriting for all listings. • Managed all digital listings from conception to final sale. • Implemented a project management workflow to meet the needs of expansion efforts.