Christina Rivera Email & Phone Number

Dallas-Fort Worth Metroplex

I manage a diverse portfolio of clients who require full-service digital strategies, developing and executing comprehensive plans across social media, email marketing, web, and paid advertising. My role encompasses every aspect of the campaign process, from strategy to execution, ensuring clients achieve measurable growth across various digital channels..

Dallas-Fort Worth Metroplex

• I work daily with clients to assess goals and create long term omni-channel digital advertising strategies. My role follows the entire journey of the campaign process — initial campaign strategy, overseeing creative.
• Successfully implemented paid advertising campaigns through various digital ad platforms such as Facebook, Google AdWords, Microsoft Advertising, Basis and Mountain.
• Executed a variety of campaign types including event promotion, book launches, donor development, end of year giving, online retail, and lead generation.
• Achieved key KPI’s in Lead Generation efforts and Donor Acquisition campaigns leading clients to increase budgets on a consistent basis to further digital ad efforts.
• Ongoing Donor Acquisition campaigns led to individual gifts ranging from $1,000 - $50,000 from ad efforts alone.
• Developed streamlined project management workflows to allow the team to optimize teamwide success and ensure all deadlines were hit.

Dallas-Fort Worth Metroplex

• Launched day to day operations programs and systems to manage expansion efforts.
• Executed project management fulfillment to ensure deadlines were consistently met.
• Managed Vendor relations from ongoing partnerships to establishing new contracts based on expansion efforts.
• Led services product offering price point strategy.
• Worked daily with clients to assess marketing needs and ensure supply fulfillment.
• Developed an internal warehouse system process including: procuring a physical location, purchasing and stocking supplies for warehouse management, implementing needed software systems, and overseeing fulfillment once.

Argyle, TX

• Founding leadership member of the non-profit — launched business unit, developed key marketing strategies, and implemented day to day project management while overseeing the organization.
• Exceed donor development goals year over year.
• Developed website platform and initial social media graphics.
• Implemented online storefront.
• Oversaw product development for audio messages, book publishing, and various retail accessories.
• Managed accounting including payroll, client billing, and final tax prep.

• Launched marketing arm of the Waller Group for all real estate efforts with an emphasis in REO.
• Developed a marketing playbook for new REO listings.
• Designed information brochures for open houses.
• Copywriting for all listings.
• Managed all digital listings from conception to final sale.
• Implemented a project management workflow to meet the needs of expansion efforts.