Experienced media planner and buyer who has recently relocated to Los Angeles, California. My ability to build strong relationships and determine what people need, in combination with my media knowledge, has always seen me flex between client servicing, comms planning and activation led roles. Whilst the majority of my activation led experience has been in the digital space, I have contributed to full media planning strategies, including broadcast media across TV, BVOD, Radio and OOH, leading Account Directors and client management in this space.Media planning and buying:o Paid Social (YouTube, Meta, TikTok, Twitter, Snapchat, Pinterest, WeAre8)o PPC (Google Ads, Microsoft Ads)o Amazon DSPo Direct Displayo Programmatic Displayo Programmatic OOHo Programmatic CTVo Programmatic Audioo SEOMeasurement (experience with)o GA4/Universal Analyticso Adobe Analyticso Power Bio UTM trackingo CM360/IAS/MOAT trafficking requirementso Brand Lift Studies/iRi Sales Lift Studieso Pixel implementationIndustry/verticals experience:o Alcoholo Charity/Non-profit Organisationso Entertainmento Financeo FMCGo Medicalo Loyaltyo Retail/commerceo Telecommso Travel
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Vp Of DigitalThoughtshift LtdUnited Kingdom -
Vp Of Paid MediaThoughtshift Ltd Sep 2023 - PresentServicing UK & USA clients with digital strategies, paid media planning and buying, across a variety of sectors and ads platforms. -
Head Of Digital MediaBountiful Cow Apr 2019 - Aug 2023London, United Kingdom• Responsible for building an entirely new digital activation and planning team plus digital service offering. Grew digital billings and income by 495%. • New business pitches.• Developing and activating integrated media strategies and comms planning to deliver brand awareness uplift, penetration and ROAS for our clients. • Managing media owner relationships and commercial agreements to deliver the best market value and activation solutions.• As part of the senior leadership team, contributed to business planning, forecasting, and PR. -
Head Of Account Management & Head Of PaidThoughtshift Ltd Apr 2018 - Mar 2019Brighton, United Kingdom
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Head Of Account ManagementThoughtshift Ltd Feb 2016 - Apr 2018
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Senior Digital Marketing Account ManagerThoughtshift Ltd Feb 2015 - Jan 2016Brighton
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Digital Marketing Account ManagerThoughtshift Ltd Aug 2014 - Feb 2015Brighton
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Digital Marketing Account Executive & Paid Media ManagementThoughtshift Ltd Jun 2013 - Aug 2014BrightonManaging client relationships and all paid media campaigns, leading digital marketing strategies to achieve campaign objectives to increase ROI from digital marketing channels.SKILLS: - Managing Client & Partner Relations - Customer Satisfaction & Retention - Relationship Management - New Business Development - Sales Proposals - New Business Sales PitchesPPC - AdWords certified professional - AdWords management - LinkedIn management - Bing Ads management - Ad Copy creation - Bid optimisation - Reporting & Analysis - Digital Marketing Strategies - SEO (Search Engine Optimisation) - eCommerce - Google Analytics Experience - Google Webmaster Tools Experience
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Digital Marketing ConsultantThoughtshift Ltd Mar 2012 - Jun 2013Brighton, United KingdomProviding and collaborating on audience led integrated digital marketing strategies for eCommerce and lead generation (across both B2C and B2B sectors) to increase online revenue. Specialising in SEO and PPC to increase organic and paid visibility in search results to drive new customer acquisition and deliver ROI.SKILLS:- Keyword research and strategy- Meta data optimisation- Onsite content creation and optimisation- Offsite content marketing and promotion (linkbuilding)- Website migration- Google My Business optimisation- AdWords certified professional- AdWords management- LinkedIn management- Bing Ads management- Ad Copy creation- Bid optimisation- Social Media consultancy- Analytics data analysis and reporting- Management of client relationships
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E-Commerce Operations AssistantFused London Ltd T/A Fused Online May 2011 - Mar 2012Bridlington, East Yorkshire
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Sales & E-Commerce Assistant7 Vision Ltd Mar 2010 - Mar 2012Bridlington, East Yorkshire
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E-Commerce AssistantRawfusion Ltd Nov 2008 - Mar 2010Bridlington, East Yorkshire
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Uk Sales Liaison AssistantRawhide Accessories Ltd Sep 2007 - Oct 2008Bridlington, East Yorkshire
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Customer Service OperatorWww.Figleaves.Com Jul 2005 - Oct 2006Haverhill, Suffolk
Christina Smith Skills
Christina Smith Education Details
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Samuel Ward Upper School & Technology CollegeA-Levels -
St.Mary & St.Joseph'S Rc Secondary SchoolGcse'S & Gnvq
Frequently Asked Questions about Christina Smith
What company does Christina Smith work for?
Christina Smith works for Thoughtshift Ltd
What is Christina Smith's role at the current company?
Christina Smith's current role is VP of Digital.
What schools did Christina Smith attend?
Christina Smith attended Samuel Ward Upper School & Technology College, St.mary & St.joseph's Rc Secondary School.
What skills is Christina Smith known for?
Christina Smith has skills like Digital Strategy, Management, Digital Marketing, Google Adwords, Ppc, Online Advertising, Seo, Online Marketing, Integrated Marketing, Sales, Social Media, Sem.
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