Christina Fohl Email & Phone Number

Washington, Dc, Us

Washington D.C. Metro Area

The Senior Role for the MarComm team requires additional job functions and responsibilities, which include, but are not limited to the following: • Serve as mentor to MarComm team members, providing guidance and sharing expertise, as needed. • Collaborate effectively with stakeholders and cross-functional teams and participate in initiatives to proactively analyze and improve the effectiveness of marketing communications projects and protocols, including redesign of templates, style guide, or process improvements; effectively troubleshoot and problem solve challenges; communicate changes and updates to all stakeholder in a timely manner; gather and share insights and best practices • Analyze and recommend appropriate resourcing for the team during peak production times to ensure all campaigns can proceed as budgeted • Co-lead College Marketing Communications team meetings • Working closely with EMCM and AMCM, document all procedures, coordinating updates to the Marketing Communications Handbook when any procedure is added or changed; communicate changes to appropriate outside stakeholders • Work with cross-functional teams to create effective direct response template designs, overseeing accuracy and proofing • Identify and create documentation for new processes and process improvements • Serve as the representative of the College Marketing Communications Team, as assigned • Serve as the trainer for all College Marketing Communications functions and tasks, as assigned • Demonstrate advanced knowledge of: o SAGE’s databases and project management systems, including SAGE’s Marketing Material Output (content management system), SMART, SharePoint o Adobe InDesign, Adobe Dreamweaver, Adobe Photoshop o SAGE’s cross-functional team databases, procedures and protocols

Washington D.C. Metro Area

• Craft marketing copy for college textbooks and digital components.• Manage the production of marketing materials such as emails, postcards, brochures, and bi-annual catalogs to promote assigned titles to the college market.• Route product marketing copy to managers, editors, and authors to be finalized prior to book publication. Copy is published on product webpages and book covers.• Partner with managers, department directors, and other key stakeholders to revitalize and strengthen cross-pillar discipline stories and brands. • Advice discipline marketing managers and offer recommended marketing strategies to reach new markets and solidify existing ones. • Collaborate with artists, email developers, and other colleagues to design, produce, and deploy marketing pieces on schedule and within budget.• Analyze sales, email, and direct mail reports to translate product success to key stakeholders and offer recommendations to adjust the marketing strategy.• Conduct and monitor strategic testing of email campaigns to improve the performance of marketing tactics.• Develop and manage annual marketing budget. • Curate book content and ancillaries, author blogs, journal articles, and other academic content with a sharp eye for trending topics. • Generate market interest and brand loyalty via content marketing. • Facilitate bi-weekly market development and strategy meetings with both on-site and remote employees. • Build relationship with college professors and other key decision makers on campus and at conferences to generate leads for our sales representatives and create interest in our products.• Compose tweets to increase engagement with the political science community. • Design and maintain landing pages within Drupal with the purpose of educating the market and driving traffic to the corporate website. • Mentor interns and marketing communication associates.

Thousand Oaks, Ca

•Supported Marketing Managers with various projects included in textbook and discipline marketing campaigns as well as maintaining website product pages •Supported Sales Representatives with the creation of tools such as transition guides, competitor grids, new edition rollover kits, template sales pitches, slide decks, online modules, demos, FAQs and coordinating a bi-annual sales conference•Supported Editorial and authors by creating flyers, sending complimentary books, updating bios, collecting book reviews, developing external and internal product FAQs and customizing ancillaries•Increased revenue through sales calls and presentation preparation•Developed the market by conducting surveys, focus groups, mass email outreach, class/comparative reviews and reporting on findings as well as uploading new leads into the sales management system•Promoted and sold books through conference events, banner ads, Twitter, Facebook, blogs, online communities, print ads, posters, and customized giveaways•Lead the Marketing Associate team by creating training schedules, hosting bi-monthly meetings, managing interns, updating the manual and maintaining SharePoint•Managed online rental program relationships such as CourseSmart by collecting metadata, converting .pdfs, analyzing sales and reporting trends on a monthly basis

Cleveland/Akron, Ohio Area

• Analyzed client needs, sold advertising solutions, managed expectations and built strategic relationships• Coordinated meetings, created agendas, recorded minutes, tracked media campaigns and compiled reports• Created annual and reactive marketing plans with targeted recommendations at tiered pricing options• Promoted events with radio, text messaging, emails, social media, collateral, banner stands and giveaways• Implemented brands in websites, trade journals, banner ads, Facebook fan pages, HTML emails, and videos • Wrote copy for print, radio, online (HMTL) ads and managing PPC campaigns with Google, Bing and Facebook

• Organized and managed the 23rd Annual Northeastern Region Entrepreneur Of The Year Awards • Liaison among Nominees, Sponsors, Patrons, Vendors, Production, Marketing, Public Relations and Sales• Developed and managed application database, coordinated interviews, hosted meetings and recorded minutes• Collaborated with creative services to construct all promotional materials while monitoring a set budget• Publicized event with B2B marketing, PR Newswire, industry publications, direct mail and internet marketing

• Promoted, managed and executed the 2008 Northeastern Ohio Autism Conference • Wrote press releases, managed email, designed flyers, developed media relationship and requested donations• Arranged free media coverage, solicited sponsors, coordinated volunteers and oversaw event set-up & strike• Attained four times the amount of press coverage than the previous year and increased the number of participants by 200 people through radio, print, cold calling and online tactics

• Wrote press releases and media advisories promoting the Museum’s exhibits and events• Compiled and updated media reports totaling approximately $610,501 in free broadcast and print advertising • Coordinated and supervised museum interviews with The History Channel and News Channel 5 • Trained interns with administrative duties such merging mailing lists, developing graphs and writing reports

Bsba, Marketing

Activities and Societies: Chi Omega, American Advertistina Association, American Marketing Association, Project Hope Volunteer,Cultivating.

Business, Management, Marketing, And Related Support Services