Christina Lucchesi Email & Phone Number

San Diego, CA, US

• Develop compelling external communications materials including press releases, media pitches, awards submissions, and company decks to captivate target audiences and drive brand awareness
• Craft concise corporate and internal materials, such as memos, executive bios, and brand messaging guidelines, ensuring consistent communication across channels and fostering cohesive employee alignment
• Collaborate with cross-functional teams, including Marketing, HR, Creative, Consumer Insights, Retail, Marketplaces, and Executive Leadership to align communication efforts and support integrated campaigns
• Oversee comprehensive reporting for media relations activities, providing valuable insights and data-driven analysis to optimize strategies and enhance results; develop ad-hoc cross-departmental reports as needed
• Cultivate and nurture enduring relationships with global journalists spanning USA, Canada, Australia, New Zealand, France, Spain, Germany, Singapore and South Africa, to secure robust and impactful press placements

San Diego, California, United States

• Owned consumer PR program ensuring a steady drumbeat of creative and effective media outreach across US and international regions
• Lead media training sessions for key spokespeople and new employees
• Refined reporting initiatives to better align with business needs
• Established the company’s inaugural thought leadership program to shine a spotlight on our outstanding employees
• Successfully implemented the company’s first foray of media desksides in NYC
• Played a key role in the high-profile launch and announcement of MANSCAPED’s first celebrity brand partner, making a splashy debut and generating extensive coverage in near every consumer media outlet

• Drafted materials such as press releases, pitches, award submissions, and product briefs
• Managed the logistics of ongoing product shipments, ensuring timely delivery and fostering positive relationships with journalists
• Spearheaded reporting process by creating comprehensive internal press tracking materials and developing monthly/annual reporting templates to assess media coverage and evaluate campaign performance
• Conducted media monitoring and analysis; tracked press mentions and industry trends

• Developed and executed integrated media relations, social media and influencer campaigns for a variety of national consumer clients in the personal health & wellness and consumer tech industries
• Specialized in media relations for creative product launches including embargo outreach to ensure day-of coverage and media sampling coordination
• Developed a steady cadence of proactive pitches to keep clients top of mind for high-profile media contacts and influencers
• Lead thought leadership initiatives for key executives to insert clients into timely stories
• Delivered monthly, quarterly and annual strategic reports tracking against relevant KPIs
• Served as a hub for communication between global agency teams to manage strategic outreach and client deliverables within campaign budgets

Greater San Diego Area

Greater San Diego Area

Madrid Area, Spain

Created a variety of engaging lesson plans and creative materials to deliver high-energy, interactive classes designed for both General English and Business English students.

• Analyzed data, market research and trends to develop strategic media relations campaigns and identify customized, creative pitching opportunities for each client
• Advised and managed support team on daily responsibilities such as: research, writing, administrative tasks, reporting, editing, media list development and overall strategy
• Developed and distributed story ideas, press releases, partnership and breaking news announcements to key media contacts while securing high volume and quality media coverage
• Created customized client assets including: press kits, strategic timelines, personalized bios, fact sheets, media alerts, press releases and pitches
• Drafted numerous proposals, business plans and strategic marketing plans
• Communicated effectively with clients on a daily basis and managed/facilitated all weekly calls and meetings with clients and support team

• Supported consumer lifestyle team with meeting preparation, monthly reports and editorial calendar research
• Assisted with media pitching for a variety of local and national verticals
• Researched and built one-off, tailored media lists for targeted pitching
• Monitored and clipped media coverage for all clients
• Researched and identified various award opportunities and targeted influencers for lifestyle clients
• Drafted press releases, pitches, press kits, timelines and media alerts

• Drafted client pitches for both local and national clients
• Prepared reports highlighting new potential client engagement opportunities
• Used CisionPoint to compile media lists
• Researched publications and journalists for pitching client stories
• Organized media hits for a range of clients
• Posted calendar listings

Bachelor’S Degree, Journalism- Emphasis In Public Relations Minor In Sociology

Associate'S Degree, Liberal Arts With Emphasis In Arts, Humanities And Communications

Activities and Societies: Phi Theta Kappa Honor Society