Imagine if a snow cone and an ice cream had a baby, it’d be a Snowbaby! Snowbaby is a start-up dessert store inspired by Taiwanese shaved ice, Xue Hua Bing. What makes Snowbaby special is our naturally fresh ingredients of milks and creams instead of milk powders and high-fructose corn syrups. We also stay away from artificial coloring, flavoring and sweeteners as much as possible, also used in the traditional Taiwanese treat. Even our toppings stay within our mission of healthi-ER options - our sprinkles are colored with fruit and vegetable juices vs artificial dyes.

Align Everest Group's brand visibility through innovative B2B Marketing strategies and programs comprised of content marketing, social media, visualization, and digital marketing to generate leads, engage clients and increase brand preference for research subscription and custom offerings.• Conceive, develop, and implement digital marketing programs aligned to the business unit’s marketing, sales, and customer support priorities• Manage marketing activity related to websites, marketing automation software, Salesforce.com, and other software to effectively integrated successful nurturing and capturing of leads• Lead the measurement and reporting of key Marketing metrics across digital programs and platforms

Developed traditional and digital marketing strategy and managed multi-level campaigns to support the corporate and franchise business plan and elevate the All Battery Brand, while working collaboratively with cross-functional teams, internal and external agency partners. Managed campaign P/L budget.• Exceeded year-to-year commercial sales growth in focused industry by 46% through partnered efforts with the national sales team and internal multi-channel marketing program of sales execution plan.• Spearheaded launch of internal campaign to 220-franchise system, which resulted in a 68.5% email open rate, highest in the entire system, and 40%-60% adoption rate within the first week of Franchisees and their Commercial sales reps. • Based on customer behavior analysis, led development and roll-out of highly successful new sales tools incorporating new look and messaging to deliver more effective company branding and promote our position as market leaders in the battery provider industry.• Pioneered Customer Reference Loyalty Program (CRP) to amplify brand awareness in segmented channels and build brand credibility. • Created B2B digital marketing strategy for industry conference events.• Unified Telesales and field sales messaging through email campaigns overachieving open and click thru rate targets by 23% YTY.

Digital Marketing Manager2009-2013Built strategic thinking and brand equity online to generate business leads through website optimization, SEO, and complex web analytics.• Achieved 50% increase in web-lead-to-sales-conversion through hands-on management of the web content on 40-60 web pages designed to attract new visitors, retain repeat visitors.• Led the effort to ensure effective webpage optimization and maintained double-digit web conversion rates when most of Software group hovered around 4% conversion per web page. • Created web content (copy), graphical elements (graphic design), merchandising offers, SEO strategies (SEO) and execution.• Managed projects with product and social media teams to create and promote 20+ digital assets (white papers, brochures, demos, eBooks and webinars) to maximize web-based presentation and lead responses.• Established training workshops in Beijing, China to help Asia team execute best practices for website optimization on China software pages, resulting in 156% increase in organic registrations and 187% increase in organic validated leads year over year. Brand Marketing Manager2008 - 2009Led the Business Process Management strategy development and drove the brand planning process in Industrial and Telecommunications industries.• Contributed to over achievement of first year revenue target by 22% for the BPM & eCommerce through digital marketing strategy including the earliest uses of digital channels, ie. web optimization and social. Software Sales Account Executive2006 -2008Established and managed the IBM Software/Client customer relationship and understand customers’ top priorities within the healthcare industry - Houston, Austin, and Dallas area. • Overachieved $3M sales target in the first half.Software Sales Account Manager 2004 - 2006• Managed retail, manufacturing/wholesale and healthcare accountsTelesales Software Account Manager2002 - 2004• Managed retail, manufacturing and wholesale accounts