Tina Heath-Schuttenberg Email and Phone Number

Second hand designer and vintage clothing.

Develop multi-channel merchandising plans that enables Dean & Deluca to retail carefully curated products that maintain heritage and the innovative expectation of the brand. Currently overseeing product categories include Cheese, Charcuterie, Pastry, Bread, Meat, Fish and Packaged Foods for all B2B and B2C outlets. B2C consist of 6 retail locations, 4 cafes, e-commerce, and catalog.Sourcing - Identify customer needs and emerging trends. Finding new product by comp shopping online and on location, reading, listening and through relationships. Current relationships have allowed for lowered minimums, sample allowances, discounted pricing, rebate programs, and marketing budgets. Product Assortment – Creating assortments per category per channel. Perform quarterly category reviews to analyze movement. Core Assortment is chosen based on proven sellers from the Brick and Mortar locations, considering best drop-ship options, unique (often exclusive) items and gifting, to complete a lush assortment. Seasonal assortments begin with sourcing for the season and is broken down in specific assortments that meet the needs of the catalogs, e-commerce and retail locations. Additional exclusive options offered to help secure positioning within the marketplace as best-of-the-best and first to market in gourmet food, creating an engaged customer and helping increase conversion. Planning – Meeting with suppliers and managing the distribution of stock, negotiating cost prices, agreeing timescales and delivery dates. Maintaining a strong relationship with Planning and Allocations, Inventory/DAX team members gets the right items onto the shelves at the right time with a higher fill rate, meeting the landed margin requirement and lowered shrink. Training and Store Communication – Enabling and encouraging the store team members to be actively involved in their assortments.

Retail Management - Assist in preparation and manage annual budgets, forecasts, sales goals and reports. Manage retail staff to reach daily sales goals. Buying – Created and successfully executed merchandising plan for 5000sf expansion that included the new additions of fresh produce, cheese/charcuterie counter, frozen treats, grab & go prepared food and beverage menus. Expanded offerings in the shelf stable, tabletop and gift departments, Daily Management of over 1200 SKUs. Negotiate retail buys to fit the needs of our very diverse clientele. Secure exclusives from local and foreign vendors to gain press opportunities. Oversee all fresh prepared products to ensure acceptable sell through, minimize loss, and avoid menu fatigue. Resulting in 55% growth over LY. for the first half of 2012. Projected sales are expected to top One Million dollars. Retail divisions contribute an average of 10% of the total sales for the restaurant, which is an increase of 4% over L.Y. Visual Merchandising - Build energetic rotating seasonal merchandising plans to be executed within the Todd English Food Hall. Creative Direction – Create visuals and branded items within restaurant and market that speak to the brand DNA. Initiated and oversaw creative direction of re-branding project that resulted in a 98% increase in sales on Todd English Food Hall confections. Recently completed redesign of Todd English tea, coffee, paper goods, and tabletop. Branding - Expanded Todd English Food Hall and Todd English private label products, which now include 100+ soft good offerings. Looking to increase presence within the Food Hall by expanding private label goods to include spices, olive oil and vinegars. Marketing - Exhibit core knowledge of marketing-related subjects such as advertising, consumer behavior, marketing strategy, and market research. Use these skills to develop, plan, and implement marketing activities to increase brand identity and brand awareness of products and services.

Micro Grocery that focused on local, organic and sustainable food, set in the back of The General Greene Restaurant and Bar. Charged with creating an identity for the grocery, managing the staff, product assortment including house made goods, reduce waste and lower costs through all revenue centers, marketing, visual merchandising, created systems and standards, resulting in 300% growth.

Buy, Sell, Trade Children’s Store that sold both new and used clothing, toys and equipment. Worked with the ownership and staff to educate on retail standards, buying, margins, product selection, staff management, scheduling, sales reporting and analysis, customer service, and visual merchandising.

Vertical Manufacturer/Wholesaler & Retailer (three stores) Charged with management, product development, and merchandising for the wholesale division, an internationally distributed bridge collection designed and manufactured in New York. Played major role in growth of division by more than 225% between 2005 to 2008.

Merchandising Intern, assisted in day to day planning of the upcoming collection. This included logging styles, costing, fittings, organized shipping of out going collection, worked with the production and PR teams for the fashion show.

Developed and implemented the company’s first formal systems and procedures to plan and create a collection, including determining costing, establishing margins, sourcing fabric and trim, and planning inventory. Worked closely with designer to build collection, including editing samples, assigning style colors, selecting fabrics and trim, adding carryovers, and eliminating styles. Created all technical and flat drawings. Establish collection development calendar from fabric sourcing to market dates; attend daily fittings. Worked closely with production on changes, approvals, and production/delivery schedule. Sourced and negotiated fabric and trim with resources in the U.S., Italy, France, and Japan to meet margin requirements, successfully reducing costs and minimums. Established costing system and standard that accounted for a 13% margin increase. Supervised art direction of marketing materials including line sheets, look books, photo shoots, and company website.

Opening Manager for Denver store, including hiring and training staff of 10. Analyzed sales; developed and executed marketing and visual merchandising strategies. Profitable in 10 months.

Researched trends; analyzed sales; planned and negotiated seasonal buys.