Christina So Email & Phone Number

New Territories, Hong Kong

Hong Kong Sar

Identify and create new features/ gimmicks and selling points so as to enhance the appeal of each HKTB mega event and campaign to local, short haul and long haul markets.Plan and develop physical and digital elements and programmes in order to raise awareness, upkeep HK’ visibility and drive participation of HKTB events and campaigns.Liaise, lobby and communicate with government departments, district councils, NGOs, pressure groups and other key stakeholders for solicitation of comments and support for planning and execution of HKTB events and campaigns.Identify and engage commercial establishments, chambers of commerce and local community/ charitable organisations for solicitation of comments and support for development of HKTB events and campaigns.Monitor and evaluate satisfaction of participants and supporting organisations in HKTB events and campaigns so as to maximise the ROI/ KPI, and build/ sustain the relationship among different supporting organisations.Liaise, co-ordinate and negotiate with different teams (e.g. marketing and PR) within HKTB to ensure smooth delivery of event components/ deliverables;Supervise and monitor service contractors/ supporting organisations to ensure quality and timely delivery of services required in accordance with the agreed scope of services/ roles and responsibilities;Develop operation plans and administer all related process and logistics for staging the agreed event components in accordance with corporate policyLook out for collaboration opportunity with any third party for the virtue of event planning and implementation

Wan Chai, Hong Kong

Responsible for planning, organising, and implementation of events and manage a efficient booking systemBoost the total event income from by 150% within 1 year by integrating different marketing strategiesFocus in business development and provide a wider range of service to generate extra income and maximise the use of the resources Improve customer satisfaction to a large extent and ensure user requests are appropriately addressed to, help to build up the positive church image to the community

Hong Kong

Managed existing and identified potential clients to maximise sales volume and promote Hong Kong exhibitions. Worked alongside with different department to build up a successful fair Provided one-stop exhibition services to exhibitors from idea brainstorming to constructing and dismantling of a booth Managed team members and conduct division of labour to maintain daily office operationPractised customer relationship management in to maintain high customer retention rate and achieved 97.5% of customer satisfaction rate

London, United Kingdom

Coordinated events on a regular basis and determined marketing objectives based on contemporary market trends and clients’ needs and demands, performed judgement management in excess of 12 millions and produced over 20 million of revenue in a financial yearLed and supervised a team of 100 crew members on various projects and motivated them to go for the extra miles, demonstrating superior leadership and communication skillsOrganised events all over the Europe, including United Kingdom, Spain, Switzerland, France etc. Monitored progress, vendor sourcing and account servicing quality for projects allocated to subordinates, ensure the outcome of every project.Conducted all rounded marketing campaign for client to improve sale performance, achieved 12% growth in 6 months

Hong Kong

- Coordinated events on a regularly basis and determined realistic marketing objectives based on contemporary market trends and clients’ needs and demands, performed judgement management in excess of 1.2 millions and produced over 2 million of revenue in a financial year - Led and supervised a team of 100 crew members on various projects and motivated them to go for the extra miles, demonstrating superior leadership and communication skills - Worked alongside with different departments to plan and conduct briefings and rehearsals whilst the majority of events were large-scale which comprised up to 13,000 attendees - Networked with potential customers to explore new business opportunities. Managed and liaised with clients ranging from multi-national companies, government authorities to corporate directors, such as Mandarin Oriental, AXA, Cathay Pacific and so on - Completed room set-up and all preparation within time constrains of 30 minutes for a HSBC conference, evidencing ability to work under pressure in a fast-paced environment- Utilised IMC in building brand equity to create a better brand image and increase awareness of companies, through monitoring traditional platforms, online and social media and reaching targeted customers. Developed and optimised marketing initiatives to drive customer acquisition

Hong Kong

- Provided one-stop event services, to create the greatest participating experience by looking into every detail related to the event- Created thematic proposal for project presentation and determined theme and direction of in different event.- Liaised with stakeholders including client, contractor, teammates, venues etc to balance the benefits for all parties.- Managed onsite logistic and worked as a show producer to control and execute an event.Initiated marketing gimmick to arouse public attention and aborted double audience.- Aligned celebrities, experts and opinion leader to give a speech to conferences, influenced public’s perception.

Master Of Science - Ms, Project Management

Bachelor Of Arts (B.A.), Marketing Management, Distinction