Leading Buy-Side and OOH Sales. ABCS Insights offers holistic full funnel measurement (Audience Effects, Brand Lift, Consideration / Foot Traffic & Sales Lift) across all screens.

• Established and led 15-member sales team calling on media agencies, AdTech partners and CPG in-house teams. Delivered $65M in revenue in past 4 years and 59% 3YR CAGR. Consistently hit quota.• Built Catalina’s relationships with media & shopper agencies for both programmatic and managed business, across all major holding companies and several independents. Led relationships with key AdTech partners. • Launched Catalina data services and delivered $41M in programmatic offerings (audiences, data licensing, measurement). Delivered $14M in programmatic audience revenue, including winning P&G, Johnson & Johnson, Mars Wrigley, Colgate Oral Care, Hills Pet, Keurig Dr. Pepper, and Atkins audience business. Led $22M Data as a Service (DaaS) sales, of which personally secured $14M in multi-year enterprise DaaS deals with Horizon media agency and major CPG clients (Keurig Dr. Pepper, Hershey, Mars Wrigley, Hills Pet, and Colgate). Powered measurement with LiveRamp Data+Math & SafeHaven, VideoAmp, Neustar/Transunion, & 605, as well as inflight optimization into The Trade Desk, Amobee/Nexxen, Yahoo!, StackAdapt & Viant Adelphic DSPs. Became NBCU certified for measurement and delivered $5M in sales lift measurement via partners, such as Roku, iHeart Media, AdTheorant, Aki Technologies, Kantar, Volta Charging, TROOH, and GSTV.• Sold $24M in data-driven CTV, Digital, OOH, and Instore Catalina managed media, including top revenue ($13M) generator for CTV. Crafted sales positioning for Catalina’s CTV solution and shopper marketing programs.

• Pioneered data-driven media approach that connected data across media channels. Led workshop with P&G corporate on data strategy & ID graph that led to 1st-ever pilot to deliver and measure effectiveness of connecting digital media with coupons via targeting known P&G brand buyers at Rite Aid. Partnered with tech team on end-to-end processes, including leading integration with The Trade Desk, API license/data sharing agreements with Inmar & weekly execution calls with media agency. Post pilot, worked with solutions team to commercialize responsive media product, which later won the 2022 Ad Exchanger “Best Data Driven TV” solution.• Paved the way for shopper marketing offerings with 1st ever ad-to-cart pilots to evaluate driving sales to ecomm retailers (Keurig to Walmart.com and TheraTears to Amazon.com) based on instore buying behavior.

• Led 4-person sales team calling on P&G and Keurig Dr. Pepper (KDP). Delivered $16M in revenue, including $2M P&G load-to-card enterprise digital coupon program and $3.8M KDP upfront instore coupon commitment.

• Strategy & Research Consultant helping CPG companies tackle their toughest innovation and growth challenges. Direct and freelance consulting through K2 Thinking and The Garage Group.

• Served as U.S. business leader for $310M hand and body business, largest business in company portfolio.• Developed and deployed go-to-market plans to grow Jergens displays by 5% and sales by 2%, despite no innovation and a price increase, and Curél revenue by 3% and profit by 5%.

• Served as global innovation and marketing leader for $2B alkaline business.• Led all marketing work to transition Duracell to standalone company, including creating media ecosystem, consumer relations operation, artwork system, website, and coupon redemption clearinghouses.• Ran $100M Outside Equipment Manufacturer (OEM) program for Duracell branding/partnership.

• Led all N.A. Oral Care innovation and category retailer/in-store strategies. Served as business leader and P/L owner for $80M kids portfolio and $40M oral care category ecommerce businesses.• Developed sensitivity and super-premium paste strategy and launches, adding +$85M sales to portfolio. • Developed all launch plans and sold in one of the top 5 P&G innovations to all major retailers. Developed marketing plans behind a $65M budget, including three top-scoring TV spots (CEI: 145-190) and over 40,000 displays.• Led kids portfolio (paste, manual, power, rinse) and 12+ licenses with Disney, Marvel, Lucas Films, and Sanrio (Hello Kitty); quickly identified key business drivers to turn around $80M business from -2% to +3%.• Spearheaded ecommerce strategy to win with Amazon, delivering +135% growth; led content strategy, assortment plans, ratings and review program and approach to digital media and high-value digital coupon plans.

• Led business and financial performance of $302M U.S. and Canada mouthwash franchise. Managed 12-member cross-functional team. Led two-brand strategy, including P&L, for $192M Crest and $110M Scope Mouthwash businesses. Grew sales (+$72M, 9.4% 3Y CAGR) and profit (+32M, 17.2% 3Y CAGR). Delivered 31/33 months of share growth (+4.1 pts) to highest (24.8%) in over 20 years. • Developed and launched all innovation, packaging, advertising campaign, and managed $100M annual marketing budget. Crest: Increased awareness to 88% (+28 pts) and closed health equity gap vs. Listerine by 14pt. Scope: Regained “Long-Lasting Fresh Breath” equity, closing a 13-pt gap.

Brand Manager, Oral Care U.S. Scale and Shopper/Retailer Marketing, 2007-2009Brand Manager, Oral-B N.A. Power Toothbrush, 2006-2007Assistant Brand Manager (Olay, PÛR Water Filtration, Crest), 1999-2006