• Partner with data engineering teams to map guest activity to SBU and franchise taxonomies• Create higher level franchise groupings for marketing audience targeting • Audit current customer data policies and guidelines to ensure they are current and accurate with evolving data privacy laws and policies• Provide governance and project management support for synergy campaigns

• Ensure compliance with legal and brand standards and confirm accurate guest profile Data capture • Consult business units on requirements for data uploads and collection from offline sources into the enterprise system• Oversee content updates to the privacy center website to reflect legal privacy guidance on data collection, retention, and sharing practices• Review and approve marketing campaigns and collection strings to ensure compliance with legal and brand standards• Conduct third-party vendor contract reviews and ensure data is properly deleted upon contract termination• Conduct quarterly user access reviews across data systems to ensure proper access is granted to user and system accounts• Update internal policies that define marketing data usage across the enterprise

• Extract data manually and with code-based solutions by writing and editing scripts in R and Python to feed into Covid-19 projection models• Problem-solve computational challenges by investigating and understanding root questions and developing solutions• Consult professors and research managers about data sources, code fixes, and pre-ETL troubleshooting • Update and maintain metadata source sheets and aid the process of creating new NIDs for data sources• Collaborate with data intake team, research teams, and engineering teams to propel data flow

• Collaborate with fellows and mentors to study how public sentiment and mobility patterns can influence new cases of COVID-19• Gain hands-on training in statistical modeling, data visualization, exploratory data analysis• Participate in group discussions with participants across the US and UK on data science topics, professionalism, and data ethics

• Analyze customer permissions in enterprise permission data systems to conduct data validation tests across business units• Utilize Tableau and Adobe Analytics to develop summary reports for data registration platform and privacy policy site• Provide cross-functional operational support for consumer facing data collection and privacy management tools • Track and troubleshoot web errors to log to ensure marketing campaigns are in line with compliance standards

• Researched literature regarding technology acceptance models (TAM) and task technology fit (TTF) for projects• Created data visualizations in R’s ggplot package to show student sentiment towards online classroom technology • Restructured and cleaned data sets using R Studio used to study online classroom behavior in STEM courses• Transcribed student interview recordings to study student belonging-ness in higher education STEM courses

• Conduct user and product research to build a centralized product Confluence space to support internal communication• Design landing pages, surveys, and competitive analyses for breach alert and crowdfunding products • Worked with cross-functional teams to learn about agile software development, product management, and marketing