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Christine Chen is listed as Performance Marketing & Strategy @ Esri | GTM | Analytics & Insights | Northwestern M.S in Marketing Alumi | ex-AB InBev, Nielsen IQ at Esri, a with 1 employees, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a work email signal at esri.com and a matched LinkedIn profile for Christine Chen.
Christine Chen previously worked as Performance Marketing Manager | GTM Campaigns at Esri and Growth Marketing Manager at Pattern®. Christine Chen holds Master Of Science - Ms, Integrated Marketing Communication (Stem) from Northwestern University.
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AeroLeads found 1 current-domain work email signal for Christine Chen. Compare company email patterns before reaching out.
Digital Marketing professional with 5+ years of experience in E-Commerce and Tech across international brands. Specialized in customer insight, digital marketing strategy, and go-to-market campaign management. 🧠 Customer Insights & AnalyticsI execute large-scale data analysis and visualization to understand customer insights and market trends, translating insights into strategic decisions and resonating stories to maximize marketing impact and CLTV.💡 Digital Marketing Strategy & Planning I manage cross-platform strategic planning, creative production, campaign execution, and reporting along the customer journey. With a strong business mindset, I drive revenue, customer acquisition, and market penetration by building and nurturing brand awareness, engagement, conversion, and retention across markets and customers, targeting sustainable ROI, and CAC.📊 Campaign Management & OptimizationI drive marketing efficiency by aligning financial and marketing goals with daily, real-time management of budgets, bids, keywords, creatives, and implementing optimizations to achieve desired CPM, CPC, CPA, CTR, ROAS, etc.⚒️ Skills:• Data Analytics & Visualization: Excel (Advanced), PowerBI, Tableau, Google Data Studio• Digital Analytics: Google Analytics, Adoboe Analytics• Digital Marketing: SEO, Paid Search (SA360, Google, and Bing), Paid Social (Meta and LinkedIn), Display (DV360 and Demandbase), Retail (Amazon, Walmart, and DTC sites), Shopify, SEMrush, MOZMessage me if you'd like to connect and chat!
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A career timeline built from the work history available for this profile.
Redlands, Ca, Us
Managing paid media and creative strategies across corporate go-to-market campaigns; working with teams like global marketing, integrated marketing, brand, product, industry solutions, and events to drive awareness, traffic, and demand.• Channels managed: LinkedIn, Google, Bing, Meta (Facebook & Instagram), DV360• Audience & Analytics: PowerBI, Adobe Analytics, Excel, DemandBase
Lehi, Utah, Us
Pattern is the #1 Amazon seller globally and a unicorn startup since 2021.• Managed customer relationships with 7 brands and drove their e-commerce revenue growth through advertising, strategic planning, marketing funnel building, consumer analytics, and campaign management.• Channels managed: Amazon and Walmart (certified in Amazon Ads, Amazon Advanced Retail, and Walmart Ads)• Audience & Analytics: Amazon Marketing Cloud, Tableau, and Excel
Evanston, Il, Us
• Concentrated in Marketing Strategy and Consumer Insight Analytics• Teaching Assistant for the Brand Management Foundation course: co-coached 100 Medill M.S. in IMC students on Brand Architecture, Brand Audit, and Brand Management.
Leuven, Be
Developed DTC strategy across 52 owned platforms and a 1-year and 3-year product roadmap (website and mobile app) to capture 1st-party data and nurture customer engagement and lifetime value; the process includes digital product analysis, offline to online consumer journey mapping, market intel research, and governance model building.• Consumer Insights & Analytics: Google Analytics, Google Data Studio, Excel, MouseFlow, and UserTesting
Zurich, Zurich, Ch
Awarded “Junior of The Year (2020)” within 4 months of onboarding • Managed annual shopper marketing plan and drove double-digit sales growth, market share expansion (#2 to #1,) and new market localization for brands through 11 new product launches, go-to-market strategies, product positioning and messaging, and portfolio management of 25+ products across 4 categories. • Experienced in full-funnel messaging & positioning, paid media campaigns, trade activations, sales enablement, budgeting (P&L,) market research, and consumer research.
London, England, Gb
Client: KFC, Warner Bro., Hyundai Motor, ASUS, Kao, etc• Managed clients' full-funnel performance marketing channel and grew their brand awareness, product adoption, and sales revenue through strategic planning, audience research, media mix analysis, and A/B testings. • Channels managed: Meta (Facebook & Instagram), YouTube, Google, DSP, TVC, OOH, affiliates, and celebrity endorsements.
Nuremberg, Bavaria, De
Client: Apple, Panasonic, Nike, Dyson.• Conducted retail and shopper analysis through quantitative (sales analysis and modeling) and qualitative (mystery shopper auditing, shopper insights research, competitor analysis, and market research) methods to identify strategic opportunities like new consumer segments, consumer behavior changes, and product innovation opportunities.
Other employees you can reach at esri.com. View company contacts for 1 employees →
Dahshi Marshall
Colleague at EsriAtlanta, Georgia, United States
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Tim Rankin
Colleague at EsriRedlands, California, United States
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CW
Chet Warren
Colleague at EsriCharlotte, North Carolina, United States
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Timothy Simpson
Colleague at EsriYucaipa, California, United States
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EK
Emily Knish-Anderson
Colleague at EsriGreater Minneapolis-St. Paul Area, United States
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RB
Richard Budden
Colleague at EsriDubai, United Arab Emirates
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JB
Jeremy Bartley
Colleague at EsriRedlands, California, United States
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Nitin Bandi
Colleague at EsriRancho Cucamonga, California, United States
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MM
Maria Moteiro
Colleague at EsriSão José De Ribamar, Maranhão, Brazil
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PR
Prabhakara Rao Singupuram
Colleague at EsriSan Antonio, Texas, United States
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Quick answers generated from the profile data available on this page.
Christine Chen works for Esri.
Christine Chen is listed as Performance Marketing & Strategy @ Esri | GTM | Analytics & Insights | Northwestern M.S in Marketing Alumi | ex-AB InBev, Nielsen IQ at Esri.
AeroLeads has found 1 work email signal at @esri.com for Christine Chen at Esri.
Christine Chen is based in Los Angeles Metropolitan Area, United States while working with Esri.
Christine Chen has worked for Esri, Pattern®, Northwestern University, Ab Inbev, and Dksh Healthcare.
Christine Chen's colleagues at Esri include Dahshi Marshall, Tim Rankin, Chet Warren, Timothy Simpson, and Emily Knish-Anderson.
You can use AeroLeads to view verified contact signals for Christine Chen at Esri, including work email, phone, and LinkedIn data when available.
Christine Chen holds Master Of Science - Ms, Integrated Marketing Communication (Stem) from Northwestern University.
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