Christine Chen Email and Phone Number
Digital Marketing professional with 5+ years of experience in E-Commerce and Tech across international brands. Specialized in customer insight, digital marketing strategy, and go-to-market campaign management. 🧠 Customer Insights & AnalyticsI execute large-scale data analysis and visualization to understand customer insights and market trends, translating insights into strategic decisions and resonating stories to maximize marketing impact and CLTV.💡 Digital Marketing Strategy & Planning I manage cross-platform strategic planning, creative production, campaign execution, and reporting along the customer journey. With a strong business mindset, I drive revenue, customer acquisition, and market penetration by building and nurturing brand awareness, engagement, conversion, and retention across markets and customers, targeting sustainable ROI, and CAC.📊 Campaign Management & OptimizationI drive marketing efficiency by aligning financial and marketing goals with daily, real-time management of budgets, bids, keywords, creatives, and implementing optimizations to achieve desired CPM, CPC, CPA, CTR, ROAS, etc.⚒️ Skills:• Data Analytics & Visualization: Excel (Advanced), PowerBI, Tableau, Google Data Studio• Digital Analytics: Google Analytics, Adoboe Analytics• Digital Marketing: SEO, Paid Search (SA360, Google, and Bing), Paid Social (Meta and LinkedIn), Display (DV360 and Demandbase), Retail (Amazon, Walmart, and DTC sites), Shopify, SEMrush, MOZMessage me if you'd like to connect and chat!
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Performance Marketing Manager | Gtm CampaignsEsri Jan 2024 - PresentRedlands, Ca, UsManaging paid media and creative strategies across corporate go-to-market campaigns; working with teams like global marketing, integrated marketing, brand, product, industry solutions, and events to drive awareness, traffic, and demand.• Channels managed: LinkedIn, Google, Bing, Meta (Facebook & Instagram), DV360• Audience & Analytics: PowerBI, Adobe Analytics, Excel, DemandBase -
Growth Marketing ManagerPattern® Mar 2023 - Dec 2023Lehi, Utah, UsPattern is the #1 Amazon seller globally and a unicorn startup since 2021.• Managed customer relationships with 7 brands and drove their e-commerce revenue growth through advertising, strategic planning, marketing funnel building, consumer analytics, and campaign management.• Channels managed: Amazon and Walmart (certified in Amazon Ads, Amazon Advanced Retail, and Walmart Ads)• Audience & Analytics: Amazon Marketing Cloud, Tableau, and Excel -
M.S. In Integrated Marketing CommunicationNorthwestern University Sep 2021 - Dec 2022Evanston, Il, Us• Concentrated in Marketing Strategy and Consumer Insight Analytics• Teaching Assistant for the Brand Management Foundation course: co-coached 100 Medill M.S. in IMC students on Brand Architecture, Brand Audit, and Brand Management. -
Graduate Intern | Digital Strategy & AnalyticsAb Inbev Jun 2022 - Aug 2022Leuven, BeDeveloped DTC strategy across 52 owned platforms and a 1-year and 3-year product roadmap (website and mobile app) to capture 1st-party data and nurture customer engagement and lifetime value; the process includes digital product analysis, offline to online consumer journey mapping, market intel research, and governance model building.• Consumer Insights & Analytics: Google Analytics, Google Data Studio, Excel, MouseFlow, and UserTesting -
Product Marketing SpecialistDksh Healthcare Sep 2020 - Aug 2021Zurich, Zurich, ChAwarded “Junior of The Year (2020)” within 4 months of onboarding • Managed annual shopper marketing plan and drove double-digit sales growth, market share expansion (#2 to #1,) and new market localization for brands through 11 new product launches, go-to-market strategies, product positioning and messaging, and portfolio management of 25+ products across 4 categories. • Experienced in full-funnel messaging & positioning, paid media campaigns, trade activations, sales enablement, budgeting (P&L,) market research, and consumer research. -
Media StrategistDentsu X Jan 2019 - May 2020London, England, GbClient: KFC, Warner Bro., Hyundai Motor, ASUS, Kao, etc• Managed clients' full-funnel performance marketing channel and grew their brand awareness, product adoption, and sales revenue through strategic planning, audience research, media mix analysis, and A/B testings. • Channels managed: Meta (Facebook & Instagram), YouTube, Google, DSP, TVC, OOH, affiliates, and celebrity endorsements. -
Market Intelligence Intern | Retail StrategyGfk - An Niq Company Jul 2018 - Jan 2019Nuremberg, Bavaria, DeClient: Apple, Panasonic, Nike, Dyson.• Conducted retail and shopper analysis through quantitative (sales analysis and modeling) and qualitative (mystery shopper auditing, shopper insights research, competitor analysis, and market research) methods to identify strategic opportunities like new consumer segments, consumer behavior changes, and product innovation opportunities.
Christine Chen Education Details
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Northwestern UniversityIntegrated Marketing Communication (Stem) -
National Central UniversityEconomics
Frequently Asked Questions about Christine Chen
What company does Christine Chen work for?
Christine Chen works for Esri
What is Christine Chen's role at the current company?
Christine Chen's current role is Performance Marketing & Strategy @ Esri | GTM | Analytics & Insights | Northwestern M.S in Marketing Alumi | ex-AB InBev, Nielsen IQ.
What schools did Christine Chen attend?
Christine Chen attended Northwestern University, National Central University.
Who are Christine Chen's colleagues?
Christine Chen's colleagues are Candace Ocampo, Ba, Ms, Seda Bayat, Courtney Yatteau, Ezra Bosworth-Ahmet, Seth Van Aken, Audrey Bong, Sergey Tolstov.
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