Christine Wright Email & Phone Number

Shapleigh, Me, Us

Stonington, Connecticut, United States

Stonington, Connecticut, United States

Saco, Maine, United States

Greater Boston Area

Sr. Digital Strategy Manager - Enterprise Accounts - New England Manage Major New England accounts - educate GM’s / Marketing Teams / BDC Leads on metrics and strategy in SEM, Social, Display, Video, GMB.Created individual reports (Data Studio, Google Sheets) for many clients geared towards their goals and preferred KPI’s of choice.Educated dealers on next level tools and how to get them ahead of all their competition (best success here would be Patriot Subaru).Assisted other team members on building out reports to fit clients needs as well as assist with strategy on how to present new information/product to the dealer.Work closely with SSE’s in the New England region to bring on new clients and assist in strategy conversation as well as dealers technical questions. Over-all build long lasting relationships with not only the main point of contact on my accounts but also with the Service, BDC, Recon, Finance, Reception, Marketing Teams and other vendor partners.

New London/Norwich, Connecticut Area

Commercial Manager and Sales Consultant Successfully developed my own sales strategy in order to manage time wisely and assist customers in a higher professional courteous mannerCohesively worked with sales managers to ensure individual and department sales goals are over exceeded and timely met

Strategy ManagerHeld weekly sales meetings with Sales Managers/Used Car Managers, Service/Parts Managers and Marketing/BDC Managers to determine what their goals are. Worked with managers to develop digital marketing strategies to achieve said goalsProvide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display, and other facets of paid search in accordance with dealership goalsOptimized the internal structure of the dealerships BDC to enhance the current process to handle the influx of new leads generated from campaigned strategiesEvaluated current sales process with management and staff to determine a streamline efficient sales process to keep the customer engaged and sales staff on track to hit dealerships goals. Worked with dealership and external vendors to negotiate contracts, fees and dealerships expectations of the product. Daily account management of dealerships pay per click accounts in Google AdWords and Bing. Monitoring daily bids and the monthly budgets. Analyzed impressions, clicks, display, and other digital facetsMonitored/evaluated search results and performance in analytics dashboard. Prepared and presented findings to Sales Management in a language they will understand. Demonstrated key reporting metrics pointing out key areas of potential improvement in accordance to dealership goals.Presented new opportunities to enhance the growth in current digital marketing strategy with new and improved tools. Educate the management team on how the tool works and how it will increase sales goals set during for the current month or in future months. Managed and Maintained 7 dealership websites & social media platforms. Knowledge of backend tool to build out landing pages and optimize dealership websitesKeep pace with search engine and PPC industry trends and developments. (Attended multiple Digital Dealer Conferences to keep up to speed on the changes in the automotive marketing world).