Christine Bartlett Email & Phone Number

Cary, Nc, Us

Cary, North Carolina, United States

Brought into the company as CMO to build a data-driven, digital-first, demand gen marketing team to elevate the brand, drive net new accounts and prep for an exit. Spearheaded rebranding initiative alongside two acquisitions: Banyan Security (Cloud Security) and Solutions Granted (MSSP). Drove a new marketing tech stack, overhauled the website and implemented an omni-channel strategy to increase pipeline. As an executive, I played a significant role in driving talent acquisition across the company as well as grooming new marketing leadership.

Raleigh-Durham-Chapel Hill Area

Executive, team leader overseeing global marketing strategy and revenue generation with our enterprise-focused global campaigns, including: partner marketing, enterprise accounts, content strategy, global tier one events (RSA, Cisco Live, Partner Summit), and field/partner marketing across Americas, EMEA, APJC and Public Sector. Key influencer in organizational design for next wave of security marketing team structure aligning to growth objectives.

Raleigh-Durham, North Carolina Area

Team leader responsible for driving marketing strategy, pipeline creation and direct customer engagements across multiple channels, including: thought leadership, demand generation, customer stories/podcasts, partner marketing, social channels, web, and seller/partner enablement. Drove social media and communications strategy to over one million followers. Spearheaded multiple successful brand campaigns with product launches at RSA Conferences and Cisco’s Partner Summit, resulting in more than 50 million impressions.

San Francisco Bay Area

Responsible for overseeing GTM strategy and planning, operations, field marketing programs, seller and partner enablement, and metrics for Security Products, Solutions Marketing group, including the Sourcefire integration. Awarded Cisco’s Marketing Summit Award Winner 2017 and Sales Champion Winners Circle Award 2018 for full funnel marketing strategy that resulted in ongoing revenue for the company.

San Jose, Ca

Led and managed acquisition strategy communications across multiple cross-functional communications teams, executives and business units for more than 20 deals including: Sourcefire ($2.7B), Meraki ($1.2B), Intucell ($475M), NDS ($5B), ClearAccess, Truviso, Virtuata, ThinkSmart Technologies, vCider, Cloupia, Cariden, and BroadHop. Built sustainable model and playbook for acquisition communications along with training new team members. Responsible for external/internal messaging, executive communications, project management, influencing, and connecting the dots across the business per transaction. Awarded the John Chamber’s Leadership Award, 2013.

Planning, developing, and leading communication teams and project plans for clients. Responsible for internal and external client communications, and executive communications.

San Jose, Ca

Led cross-functional communications and change management team for TANDBERG integration. Drove execution of employee and external communications, including integration newsletters, internal web site and FAQs. Facilitated partnerships and relationships with communication and change management team to drive best practices. Managed employee celebratory events with executives.

San Francisco Bay Area

Integrated and ran change management and internal communication programs for new business initiatives. Created key messages and strategy for Electric Compliance division and supported executive communications.

San Ramon, Ca

Internal Communications and Retail Public Relations for Global Marketing organization. Planned and executed retail PR programs: Texaco National Road Trip social media campaign, Convenience Store trade press for ExtraMile, Community Engagement programs in Houston and Atlanta. Collaborated with AC Transit on Cleaner Fuels pilot and media event. Executive management employee communications and strategy. Managing Editor for internal employee magazine reaching more than 5,000 employees. Hearts & Minds employee publication won the following awards: o 2008 PRSA Bronze Anvil Award and American Business Award Finalist o 2007 Inspire LAPC Award (Internal Communications competition)

Phoenix, Arizona Area

Implemented new branding initiatives, maximized fundraising opportunities, and facilitated strategic partnerships in the community. While in Phoenix, Christine worked with the Department of Emergency Management of Arizona and local agencies to provide communications and logistical support for the intake of 500 evacuees after Hurricane Katrina.

Phoenix, Arizona Area

Managed events, sponsorships and partnerships with area businesses and nonprofits. Upgraded newsletter and marketing materials. Strengthened promotions in product launches and branding.

Tempe, Arizona

Revitalized partnerships to support new events and programs. Planned and publicized events. Liaison between Tempe schools and local reporters. Designed and edited newsletters, flyers, and brochures. Managed communication between board members, local community, and the City of Tempe.

Public Relations

Activities and Societies: Interned at Clear Channel Communications in Business Development

Associate Of Arts (Aa), Journalism

Activities and Societies: Chief Editor of campus newspaper, The Connection. Soccer team for two years.