Christine C. Email & Phone Number

Toronto, Ontario, Canada

- Evolve PurView, a SaaS software product which provides land registry and title information to mortgage brokers and lenders across Canada to mitigate fraud and make better mortgage qualifying and underwriting decisions. - Define and execute product strategy articulating a clear vision that delivers value to users and stakeholders- Oversee the entire product lifecycle from concept to deployment- Develop and continuously evolve product roadmaps and prioritize the product backlog ensuring it reflects customer and business needs- Analyze user behaviour, market and competitive conditions in order to create a product vision that will guarantee customer satisfaction, optimize profitability and growth objectives and drive a market leadership position- Manage product budgets, forecasts and timelines- Participate in iterative SAFe planning processes- Provide direction, clarification and context to the engineering team throught the product lifecycle- Serve as a key spokesperson for product promotion and initiatives with internal and external audiences

Markham, Ontario

Business owner of 4 product roadmaps: document generation, document workflow, Unified Communications and Contact Centre, Digital Collaboration ToolsCurrently leading an enterprise-wide digital transformation to a paperless work environment Working with technology and business leadership to define and create a strategy for Unified Communications and Contact Centre across the organizationOverseeing the change management and business adoption of multiple technology implementations across Allstate CanadaBuilding out a digital strategy with multiple cross-functional stakeholders to give our insurance customers choice in how they receive their insurance documents and communications

Markham, On

Lead a Claims-wide digital transformation to a paperless work environment implementing an Enterprise Content Management (ECM) suite of products from OpenText (Content Server, Brava, Blazon, Tempo Box) coupled with document ingestion (paper scan) with Ricoh CanadaLead the sourcing engagement of an enterprise content management solution through the procurement lifecycle, including: defining the enterprise strategy, completing the vendor evaluation and selection as well as completing contract negotiations in collaboration with procurement, technical and legal counselEstablished and lead ongoing Steering Committee sessions with business leaders and stakeholdersMonitored project and team performance against business plansEstablished a co-located agile IT project team to configure and implement the solutionWas the Product Owner: wrote user stories and prioritized the backlog for the development of the 'AllDocs' Document Management Solution for Claims

Markham, On

Lead a team of 60+ Claims Operations administrative personnel who support the day-to-day operations of the Allstate Canada Claims departmentCo-lead a team of 140+ Ontario Physical Damage Claim Adjusters Business owner of the Claims document management solution paperless initiative

Markham, On

This position was a two-year developmental opportunity in the Finance area learning the Insurance businessReported, analyzed, interpreted and communicated financial results for Allstate Canada group of companiesActed as an internal consultant aligning with senior business partners to provide objective analyses on corporate strategic initiatives, including cost benefit analysisDeveloped what-if scenarios to determine leading indicators and levers driving/impacting profitable growthRecommended and implemented improvements to the business planning and review processEstablished and maintained appropriate working relationships within Allstate Canada and our parent company in the USA to support required planning, target setting, ongoing analysis, reporting, information and best practices sharing, and senior management updates

Markham

Accountable for building Allstate’s brand awareness in the Canadian marketplace and driving leads to Allstate sales channels ensuring ROI on every marketing dollar spentPlanned and deployed strategic, integrated marketing campaigns which included radio, direct mail, OOH (billboards), print, Search Engine Marketing (SEM) and online banners Lead the integration and management of Allstate’s creative agencies and suppliers/vendors including the AoR (Agency of Record), media, search engine marketing, email provider, linguistics and translationTracked, measured, analyzed and reported on marketing results to the Canada leadership teamManaged Allstate’s corporate sponsorship partnership with the Toronto Blue JaysConducted consumer research for continuous improvement of our campaigns and programs

Toronto

Worked with an international team of account managers, software developers and creative staff to execute innovative multi-channel digital marketing programs including: online contests, automated email marketing, rewards and loyalty programs, social media campaigns as well as integrated campaigns marrying print and digitalManaged multi-million dollar e-marketing projects for a variety of clients including M&M Meat Shops, Blockbuster, Purolator, Shoppers Drug Mart, and Hudson’s Bay CompanyResponsible for the end-to-end management of projects leading the planning, quoting, execution, monitoring, controlling & closing phasesManaged project scope & change requests understanding and communicating impacts to project requirements, timelines and budgetTranslated clients' business objectives into technical solutions

Markham

Project managed the redesign of www.caasco.com working closely with CAA’s AoR, Ogilvy & MatherPlanned online acquisition campaigns such as contests and travel promotions Bolstered net profits using SEM and banner online initiativesWrote, produced and oversaw the deployment of 2 monthly email newsletters to CAA’s 1.7 million membership

Toronto

Responsible for delivering all English and French published content on the KPMG Canada web site www.kpmg.caActed as Project Manager for B2B web initiatives Trained and supported employees on the use of web applications and survey softwarePlayed a consultancy role on IT projects advising on web usability best practicesMined web traffic data to find trends and further improve the usability of the web site

Honours Bachelor Of Arts, History

Certified Scrum Product Owner, Agile

Change Management

Activities and Societies: Certified Prosci Change Management

Certificate, Web Creation And Design Certificate