- Direct and manage design studio, client accounts and strategic direction of all projects.- Develop, execute, present and sell marketing, branding, editorial and website design concepts to clients using Creative Suite, Microsoft Office, Salesforce Marketing Cloud, Wordpress, Div Theme, HTML and CSS.- Translate business needs into effective branded design solutions that interact across mediums.- Strategies include: websites, social media, email, advertising, editorial, identity and direct response.- Direct photographers, illustrators, writers and programmers. Broker printing. Ensure quality.- Prepare marketing plans, project contracts, outlines, budgets and schedules.

- Evaluated and executed email campaigns. Made appropriate HTML coding changes. - Learned propriety email campaign manager to prepare email assets. - Ensured customer's email messages render properly on all known devices and email clients. - Performed necessary file work to ensure customer's list is accurate and complete, Including preparing opt-outs, suppressions and A/B testing.

- Migrated emails from Tikit to Vuture. - Became a marketing liaison and subject matter expert with Vuture.- Implemented a template based email system to decrease email turnaround time.- Custom coded emails that did not adhere to template guidelines and pasted code into Vuture.- Managed email calendar, deployment and reporting. Analyzed email results (opens, clicks, registrations, and device used) with the team to determine strategy, purchase path and devices to code for.- Ensured emails rendered properly in all browsers by testing in Litmus.- Updated website content using Drupal WYSIWYG editor.

- Designed and implemented an omni channel marketing communications strategy.- Implemented emails in Marketing Cloud with AMPscript personalization and A/B tested to reach the right audience and the right time. Increased workshop registration 20%.- Designed, wrote copy and programmed Wordpress website that streamlined registration, while seamlessly linking registration to Salesforce database.- Wrote social media posts to engage readers with brand. Facebook likes increased 300%.- Maintained and analyzed all trigger emails—cart abandon, registration, training, and survey.- Monitored Social Media Channels, developed and measured content that engaged readers.- Maintained marketing lists and updated contacts in Salesforce.- Presented “4 Skills Every Student Needs for Success in Middle and High School” to Darien Teens.

- Migrated emails from Dream to Exact Target (Salesforce Marketing Cloud).- Implemented a template based email system to decrease email turnaround time.- Developed html emails for Outlook and other browsers then tested and ensured compatibility.- Created html paste emails and templates for ExactTarget and managed their approval process.

- Direct and manage design studio, client accounts and strategic direction of all projects.- Develop, execute, present and sell marketing, branding, editorial and design concepts to clients. - Translate business needs into effective branded design solutions that interact across multiple mediums - Strategies include: web sites, social media, email, advertising, editorial, identity and direct response.- Determine staffing needs and hire as necessary. Guide, motivate and train designers.- Direct photographers, illustrators, writers and programmers. - Broker printing. Ensure quality.- Prepare project contracts, outlines, budgets and schedules. - Client roster available upon request.

Develop and execute design and marketing strategies. Manage sales and promotions for Connecticut region.

Coded email marketing campaigns for Epsilon Dream. Created Presentations in PowerPoint.

Packaging Production Design

Designed and developed seasonal brand book, showcasing weekly fashions for the stores.

Designed and produced sales promotional materials for Unilever.

Designed and produced event catalogs and signage.

Migrated forms from legacy system to InDesign.

Developed concept, designed and wrote content, and coded site devoted to wines with screwtops.

Produced and designed publications and corporate communications.

- Created all Marcom communications for Long-Term Care (LTC) division according to branding guidelines.- Develop customized Marcom for LTC’s external clients according to either the client’s or MetLife’s branding guidelines. Clients include: Verizon, AON, Accenture, Hershey, Siebel, Chevron and Pfizer.- Determine and research photos needs, and purchase as necessary.- Submit completed designs to corporate branding to ensure compliance.- Prepare files for press, upload to FTP site or package for printer.

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- Creative lead for My Citi website.- Developed My Citi brand standards and reviewed all print and web communications to ensure compliance.- Worked with internal information architects, marketing, programming and outside ad agencies to develop and design user interfaces.- Refined UI designs based on usability studies.- Prepared Photoshop comps and provided directions to programmers. - Ensured communications had legal approval and specs, budgets and timelines were followed.- Participated in agency selections. - Developed copy and visuals for Citibank business ads and presented ads to internal clients. - Provided DoubleClick placement specs. Directed ad rotation. Tracked and reported ad results.- Researched ADA compliance guidelines and implemented necessary design changes.

- Built and managed teams of between three to eight staff and freelance designers. - Developed, directed the design of and ensure product quality of books, cards, binders, newsletters, magazines, CD-rom user-interfaces, packaging, and web sites and graphics. - Prepared product design guidelines and ensured designers and packagers followed.- Developed new product concepts, analyzed market tests and managed launched products. - Adapted products for the US market. Interpreted research results to strengthen product design.- Directed photo shoots and commissioned illustrations. - Established and met budgets and schedules.

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