Christine Mueller Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Addison, Illinois, Us

Naperville, Il, Us

Chicago, Il, Us

Role: Lead new product development with 3rd party to create a Personal Loan application platform for current and prospective customers; translated rudimentary marketing strategy into technical coding specs for the data management team. Accommplishments:• Marketing Analyst - Analyzed campaign reports to provide recommendations for criteria improvements. • Scrum Master - Led Sprints for two teams via Jira and lead developers to manage data warehouse and system integration projects; included daily standups, resolving blockers, backlog grooming, and sprint post-mortem analysis.• Marketing Campaign Execution Lead - Developed marketing strategy to meet strategic requirements and corporate objectives; Executed direct marketing list pulls and campaigns.• Data Mining - Developed marketing strategies by identifying key targets for cross-sell, acquisition, retention, and win-back opportunities. • Project Management - Provided leadership and direction for the design, development, and implementation of simultaneous product developments within the New Financial Products Department. • Category Analysis - Identified viable marketing opportunities by analyzing the total-available-market, market share, and competitors.

Morrisville, Nc, Us

Role: Account marketing lead for Amazon, Best Buy, Walmart, Costco, Target, Verizon and other retailers to develop and execute the marketing strategy for new products (eCommerce and in-store).Accomplishments: • Walmart digital media expert working with Walmart.com analysts to optimize our search campaign; ROI improved from $1.30 to $2.60• Amazon marketing lead responsible for developing media strategies for launches on Amazon including Smart Tab M10. Directed agency partners to develop both AMS and AMG strategies as well as execute detailed tactical plan. • Launch a $5M marketing campaign to promote the Lenovo Smart Display, which included in-store merchandising, direct marketing, social media campaigns, influencer programs, assisted selling, PR and an extensive digital media campaign• Drive an integrated communications plan to engage our channel and field sellers in alignment with our go-to-market objectives• Manage cross-segment revenue and profit driving channel programs• Advise, consult, and partner with our business, sales, and marketing segment leads to ensure execution is aligned with those of our key constituents• Ensure availability, quality and timeliness of content and assets across multiple communication channels• Act as a liaison between marketing and the channel business, cultivating, distilling, and sharing insights as appropriate between both teams

Chicago, Illinois, Us

Role: developed POS strategy and execution plan for all major US Retail accounts including Best Buy, Walmart, Target, Costco, Sam's Club and more.Accomplishments:• Managed cross-functional teams in a matrix organization. Projects included internal team members and agency partners in different time zones to flawlessly execute visual eCommerce merchandising and in-store physical displays. • Executed new brand strategies with print POS and display designs that successfully engaged consumers.• Developed and implemented merchandising strategies for new product launches, successfully maximizing ROI, improving sales, and enhancing the customer's shopping experience. • Determined product assortment for planograms at Best Buy and Walmart based on sales projections and historical data.• Established metrics and KPIs that measured effectiveness of branding strategies and ensured that business objectives were met.

Role: Managed a $2M budget to develop and deliver training content on-time.Accomplishments: • Launched training for 50+ mobile devices and 15+ accessories to increase Motorola recommendation rate and sales in North America for retailers (Best Buy, Walmart, Costco, etc) and wireless carriers (Verizon, Sprint, US Cellular, AT&T, etc).• Developed multi-channel training content, such as eLearnings, mobile apps, videos, and print, reaching over 80,000 retail sales associates.• Expanded Motorola’s reach in Latin America and Europe for over 15 devices by coordinating translations of print and online tools. • Prepared and presented training strategy to C-Level executives.

London, Gb

Role: execute consumer segmentation strategy for email campaigns.Accomplishments: • Developed strategy and executed instructions for over 75 marketing campaigns to current, former, affiliate, and acquired customers with an accuracy of at/near 100% and a monthly volume of 1.2M records.• Managed database migration and vendor changes with IT to consolidate 10M active and former portfolio loan customers, resulting in a $1M annual cost savings.• Decreased resource requirements 50% by collaborating with the Affiliate and Acquisition teams to implement new campaigns, streamlining strategy efforts and campaign execution. • Achieved net response rated between 0.5% to 8% for portfolio campaigns by working closely with marketing analysts to track and evaluate performance of individual strategies. • Managed five new initiatives with technology services, including an automated system that decreased delivery of new leads from 34 hours to three hours for 1,400 branches. • Increased satisfaction 3% in three years by implementing a customer value proposition (CVP) program• Slashed costs 5% by negotiating pricing on creative pieces with print vendor• Created and managed new products while decreasing run-off for portfolio customers by 10,000 accounts and $1.2B in loan accounts.

Role: new product development, branding, and creation of labeling and packaging designs.Accomplishments:• Expanded product line with input to new recipes, including low-fat chicken and turkey sausages.• Well-versed in food processing regulations by interfacing with government agencies, such as USDA, FDA, OSHA, and EPA.• Implemented strategic marketing plans to promote and brand products.

Chicago, Il, Us

Role: responsible for tradeshows, sales forecasts, daily tracking of cocoa market, export documentation and numerous other marketing tasks.Accomplishments: • Managed all trade show efforts including the recipe development of ice cream bars for the booth and design/purchase of a new 20x20 booth for $35K+; pre-show marketing efforts increased booth traffic by 25%.• Implemented strategic direct mail campaigns and photo shoots including negotiation of annual advertising rates in a confectionery trade publication resulting in a cost reduction of 15%.• Spearheaded new product development, including low-fat chocolate.• Created new export department to sell products to Egypt, Korea, and Mexico, including development of export procedures and training staff on documentation, customs, and banking laws.• Managed and executed strategic communications including press releases, industry ads, and tradeshow participation mailings

Master Of Business Administration - Mba, Marketing

Emeritus Executive Certificate, Digital Strategy

Bachelor'S Degree, Economics And German Commercial Studies

Study Abroad, German Language And Literature