Christine Perkett

Christine Perkett Email and Phone Number

CEO and Co-Founder @ The Nova Method
Boston, MA, US
Christine Perkett's Location
Greater Boston, United States, United States
Christine Perkett's Contact Details
About Christine Perkett

Strategic senior leader with expertise in B2B and B2C marketing and communications strategies that drive brand growth, thought leadership, and market positioning across tech, finance, healthcare, transportation, retail, and nonprofits. 4x founder across services and product companies who excels at guiding teams through product development, go-to-market strategies, and cohesive brand narratives that fuel growth.I’ve collaborated with hundreds of startups and global enterprises, creating initiatives that drive engagement, awareness, and significant revenue growth. My work has built brand equity, enhanced positioning, and established thought leadership, leading to successful exits, IPOs, and market share gains. I’ve also led initiatives for nonprofits, improving digital presence, member, donor, and employee engagement, and strategic alliances.Specialties: • Marcomm Strategy & Execution: Proven ability to set integrated strategies that drive business results, ensuring cohesive messaging across digital, social, PR, and content channels. • Leadership & Team Management: Experienced in building, mentoring, and leading high-performing teams, fostering a culture of innovation. • Branding & Thought Leadership: Expertise in brand identities, narratives, and positioning. Skilled in creating content that drives differentiation and engages key stakeholders. • Data-Driven Insights: Founded a SaaS company focused on data insights to measure PR effectiveness, demonstrating ROI and impact. • Nonprofit & Community Engagement: Developed and led communications strategies for tech rollouts, service launches, donor and member engagement, and thought leadership for nonprofits like DCU, IFAW, Team Impact, and Together for Safer Roads. Proven success in driving community outreach, building strategic alliances, and enhancing digital presence to increase support, engagement, and brand visibility. • Proven success in developing and launching B2B SaaS solutions and B2C consumer products, from market research and brand development to GTM strategies that drive sales and market penetration. • Global Perspective: Managed international campaigns, building brand awareness and expanding market reach. • Stakeholder Collaboration: Skilled at building relationships with executives, clients, and partners, driving alignment and cohesive business initiatives.Recognized by top publications and analysts such as WSJ, AP, and Forrester, I actively engage in industry discourse through teaching, publishing, and speaking, staying at the forefront of trends.

Christine Perkett's Current Company Details
The Nova Method

The Nova Method

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CEO and Co-Founder
Boston, MA, US
Christine Perkett Work Experience Details
  • The Nova Method
    Ceo And Co-Founder
    The Nova Method
    Boston, Ma, Us
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  • Northeastern University College Of Professional Studies
    Adjunct Professor Of Social Media And Brand Strategy
    Northeastern University College Of Professional Studies Feb 2016 - Present
    Boston, Ma, Us
    Through lectures, research, projects and case studies, giving graduate students the opportunity to develop the context for working with marketing professionals to implement strategy in a variety of social media. Introducing students to a wide variety of digital social tools with a focus on how they are used to brand a company or an individual.
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  • Grip Mobility
    Board Member
    Grip Mobility Jan 2019 - Present
    Boston, Massachusetts, Us
    Advise CEO and Founder on operations, marketing and sales strategy, and partnerships for this safety for mobility app for transportation industries.
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  • Marshfield Chamber Of Commerce
    Member Board Of Directors
    Marshfield Chamber Of Commerce Jan 2024 - Present
    Small businesses are the crux of a community, providing residents and guests invaluable services, products, and experiences. The Marshfield Chamber of Commerce is passionate about advocating for these businesses, and making Marshfield a better, safer place for residents and businesses alike.Whether you are here to live, work, play, or discover, we thank you in advance for your support, and look forward to seeing you around town!
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  • Yup Sup
    Founder, Company Owner
    Yup Sup May 2020 - Present
    Marshfield, Massachusetts, Us
    We’re in the business of making people happy and encouraging a positive, vibrant, and active lifestyle on the water through unique, specialty stand up paddleboard sales and SUP and kayak rentals, beach apparel, accessories, art, and home accessories. We believe a water-centric lifestyle is a happier one, which is why our tagline is Life + Water = Happy.As one of the only female-founded paddle board companies in the U.S. and the world, Yup Sup’s focus is on delivering high-quality, lightweight, beautiful, and fun paddle boards for both men and women. We want people to feel not only at peace but inspired and empowered when on our boards. We want them to love them so much that they just can’t wait to “get out there” every day possible!
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  • Christineperkett.Com
    Leadership And Resilience Coach, Fractional Chief Communications Officer, Author
    Christineperkett.Com Jun 1996 - Present
    Fractional CMO: Translate executive vision & value proposition into insightful, actionable & measurable plans that deliver results. Help recruit, organize, and build teams.• Develop overarching brand strategy, drive team & vendor execution, project implementation & delivery• Digital & Social management: Develop strategy to align with brand ID, drive and oversee team & vendor execution, delivery, timeline, budgets• Corporate, Business Unit & Product Strategy – aligning brand promises, delivery and CRMBusiness Development and Customer Service: Help clients to integrate customer success strategies with marketing and PR, brand awareness and sales. Create strategies, meet with and present to VCs, partners and customers - drive overall business success.Speaker: entrepreneurship & startups, digital marketing & PR, leadership, work/life balance, and resilience.Leadership: Counsel executives on remote team management and building, train business executives and business units on social and digital strategies and tools to improve business, reach departmental goals and expand corporate brand awareness, as well as presentation and media interview skills.Business Coach: Based on real-world experience founding three companies and advising many others, I help people design the life they want professionally and personally - to emerge more resilient, focused, balanced, and successful.Client and Event Examples- KEA Technologies- Quiet Revolution, Susan Cain- IFAW: International Fund for Animal Welfare- Grip Mobility- Octo Telematics- ELERTS- Clavis Insight- Mast and Falls Interior Designs- Anchor Ops- B2C Brands- Springboard Retail- Kaspersky Lab- Alicia Clark, PsyD- Hubspot's INBOUND & Hubspot TV- BrandCamp- MarketingProfs- Curry College- Regis College- Tory Johnson's Spark & Hustle National Tour- CRM – Social, Mobile & The Cloud- Social Media & Community 2.0 Strategies- PR News' Facebook Conference- Social Media Marketing NYC- Girls in Tech
  • Christineperkett.Com
    Freelance Writer And Editor
    Christineperkett.Com Jan 2007 - Present
    In addition to many ghost writing corporate assignments such as white papers, blogs, presentations, pitch decks and sales and e-Content, I hold regular blogging assignments for business and marketing media outlets and have contributed columns, segments and chapters to a variety of outlets covering marketing, PR, technology and business. My public byline or contributions have appeared in:· Bulldog Reporter· Entrepreneur Magazine· "Entrepreneurial Small Business" (McGraw Hill)· "Inside the Minds: PR Best Practices" (Aspatore Books)· PR Week· Ragan's PR Daily· Small Business Trends· "Twitter Means Business" by Julio Ojeda-Zapata (Happy About)· USA Today · "Will Work From Home" by Tory Johnson, of ABC’s Good Morning America (Berkley Books) · Women's Business· World Economic ForumAnd my regular writing assignments have included:· Forbes· FedEx Out of Office Blog· Working Mother · Marketing ProfsTopics include: Business management, leadership, innovation, technology (b2b and b2c), small business, small business management, startups, women in business, work-life balance, entrepreneurship, HR, business culture, marketing and PR, sales and customer service, CRM, social and digital content, parenting, working mothers, single mothers.
  • Mindfull Marketing + Pr
    Chief Executive Officer
    Mindfull Marketing + Pr Oct 2018 - Dec 2024
    Marshfield, Massachusetts, Us
    Mindfull Marketing was founded as PerkettPR in 1998. In 2018, the company was rebranded to Mindfull Marketing to better reflect the wide variety of marketing services the company delivers to its global client base. Our fully integrated marketing, PR and digital communications services help our clients thrive in a competitive market, garnering the attention of highly distracted and divided audiences. The industry has consistently recognized our agency’s work and executives with awards and accolades including:Best Communications, IR or PR Executive – American Business AwardsBest Product/Service Launch: Consumer Campaign – Pub Club of New England Bell Ringer AwardsBest National Placement – Pub Club of New England Bell Ringer AwardsBest Feature or Commentary Placement – Pub Club of New England Bell Ringer AwardsBest TV Placement – Pub Club of New England Bell Ringer Awards“Golden Standard” – Forrester ResearchTop 100 Small Business Influencer Champion – Small Business Influencer AwardsWe service clients in tech, business, consumer, healthcare and higher education.
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  • Spottheline
    Advisory Board Member
    Spottheline Oct 2021 - Aug 2023
    Los Angeles, Us
    SpotTheLine is a software company that provides unique apps for the assessment, treatment, and prevention of all forms of sexual misconduct. SpotTheLine is dedicated to making every workplace and educational setting a safe place for all through products, action steps, and empowerment tools that identify and prevent sexual predation, harassment, and assault of children and adults.
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  • Oluna
    Board Member
    Oluna Feb 2021 - Sep 2022
    Oluna is a social impact fashion company with a mission to make women comfortable. Their fashion-forward leisure apparel allows consumers to feel stylish and do good - every pair of pants purchased provides a year’s supply of period products to an American in need. Funds from Oluna merchandise go towards initiatives to encourage menstrual health, policy, research, and environmental effects. When an issue like menstruation is stigmatized, those who need help are scared to ask and those who can help don’t know there is a need. Oluna is on a mission to change the way women feel about periods, both physically and mentally. We're raising capital now. Please reach out if you'd like to learn more.
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  • Pass Technologies
    Vp Of Marketing
    Pass Technologies Sep 2021 - Apr 2022
    PASS Technologies provides the most reliable non-invasive breath detection & monitoring sensors for employee screening & workplace safety. We were founded on the principles of innovation and safety and we work with companies around the world and across industries to ensure safer environments that protect both employers and employees. Armed with the latest technology, innovative partners, and a highly experienced team, PASS Tech delivers a better way to manage safety in the workplace.With PASS Tech touchless substance screening, companies can reduce costs, increase employee engagement, decrease liability issues, and improve morale and productivity.Our mission is to be the world leader in non-invasive sensing technologies that reduce workplace accidents and deaths. We improve workplace safety by ensuring that every employee is a sober employee - protect your employees, your company, and others.
  • Together For Safer Roads
    Chief Marketing & Communications Officer
    Together For Safer Roads Mar 2019 - Mar 2020
    Brooklyn, New York, Us
    I led marketing, branding and communications, and member relations - as well as support business development and partnerships - in a fractional CMO role for this innovative global, nonprofit coalition that brings together private sector companies to collaborate on improving road safety and reducing deaths and injuries from road traffic crashes around the world. TSR brings together members’ knowledge, data, technology and global networks to focus on five areas that will make the greatest impact globally and within local communities. These focus areas align with the United Nations Decade of Action for Road Safety’s Five Pillars by developing programs to address issues in road safety management, safer roads and mobility, safer vehicles, safer road users, and post-crash response. Members include AB InBev, Amazon, GM, Octo Telematics, Lyft, UPS, Walmart, Pepsico, AIG, AT&T, CalAmp, Republic Services, Ericsson, and many more like-minded companies. Our core programs include Safer Companies and Fleets, Safer Cities, Safer Policies, and Safer Road Tech.
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  • Zemcar
    Executive Advisor: Marketing, Branding And Partnerships
    Zemcar Jun 2017 - Jan 2019
    Cambridge, Massachusetts, Us
    Direct Advisor to the CEO and COO, providing strategic advice, support and direction across a spectrum of marketing and business development initiatives, including: branding and messaging, partnership development, finance, funding strategies, product, sales, and team development. Active member of selective Strategy Team, focused on overall business growth and direction.
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  • Perkettpr
    Founder & Ceo
    Perkettpr Jul 1998 - Oct 2018
    Boston, Ma, Us
    Owner, Founder and President of innovative digital communications agency focused on digital and content marketing and PR. We serve clients throughout the US and Europe, including Norway, UK, Australia, Ireland and more. Holds specialized expertise in - and regularly speaks on, PR, social marketing, branding, entrepreneurship, SMB management, startups, investor and influencer relations, technology tools, HR and business management.Named BEST COMMUNICATIONS, INVESTOR RELATIONS OR PR EXECUTIVE of the year, 2008 by American Business Awards and PR AGENCY EXECUTIVE OF THE YEAR finalist by PRNews (winner announced November 08). Journalists named PerkettPR a TOP TECH COMMUNICATOR in surveys by PRSourceCode 2008-2011 and Silicon Valley nominated us as one of the few BEST TECH PR firms in the TechCrunch Crunchies.Journeyed with clients large and small - from $0 revenue and customers to IPOs and M&A growth. Clients have included WebEx, Constant Contact, Photobucket, Mindjet, Location Labs, Fleetmatics, Time Warner Telecom, Sermo, QuantiaMD, Northeastern University, Life is Good and many more in B2B and B2C products and services: tech, healthcare, consumer and higher education.
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  • Seedepth, Inc.
    Founder, Ceo And Chairman Of The Board
    Seedepth, Inc. Aug 2017 - Sep 2018
    SeeDepth is a B2B SaaS PR analytics platform automating meaningful measurement for both corporate and agency communications teams that want to track the ROI of PR investments. Understand the quantitative and qualitative impact of your programs, track outcomes and identify patterns of success to create more strategic campaigns. SeeDepth makes the value of PR clear, trackable and understood.I drove the vision and strategy for SeeDepth's SaaS platform, leading the development team on product priorities and timing. including product planning, roadmapping, customer discovery, product discovery, user research and the product development process. I manage the product development across teams of designers and engineers to deliver a constantly improving customer experience, identifying customer pain points, executing rapid A/B testing and redeveloping and redeploying product features and functionality that help increase user acquisition. www.seedepth.comTwitter: @seedepthincFacebook: https://www.facebook.com/SeeDepthInc
  • Seedepth, Inc.
    Chief Executive Officer & Founder
    Seedepth, Inc. Jul 2013 - Jul 2017
    SeeDepth is a PR analytics platform automating meaningful measurement for both corporate and agency communications teams that want to track the ROI of PR investments. Understand the quantitative and qualitative impact of your programs, track outcomes and identify patterns of success to create more strategic campaigns. SeeDepth makes the value of PR clear, trackable and understood.- Aligned with the Barcelona Principles of communications measurement standards- Saves teams time and money on manual measurement methods- Clearly tracks PR efforts to business impact - identify successes AND failures so you can repeat what's working and pivot from what isn't- Created by a PR executive for PR- Track social amplification, share of voice, key words, coverage drivers, thought leadership & more- Stop wasting money on strategies that don't work- Increase client and budget retention with clear, easy to understand reportswww.seedepth.comTwitter: @seedepthincFacebook: https://www.facebook.com/SeeDepthInc
  • Nvna And Hospice
    Board Director
    Nvna And Hospice Aug 2007 - Sep 2018
    Norwell, Ma, Us
    The Norwell Visiting Nurse Association & Hospice merges valuable clinical, educational and managerial perspectives to deliver the highest quality patient care, in the comforting environment of home. It is the only independent nonprofit home health care agency serving Boston's South Shore. NVNA and Hospice has consistently (seven years straight!) been named to the HomeCare EliteTM Top Agencies in the country; in fact, the only agency in Massachusetts to do so.Amid constant changes in the healthcare industry, the Norwell VNA and Hospice's community-focused ethics and its staff's extensive industry knowledge have positioned the agency for even more dynamic growth and patient resources in the years to come. The Norwell VNA and Hospice seeks out and embraces innovative tools that can be used by clinicians and patients alike. "Change" is not only our mantra; it is a goal we aim to achieve every day.
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  • Forbes
    Contributor
    Forbes Sep 2012 - Sep 2017
    Contributing blogger focused on women in tech, women in business and women in leadership roles. You can read my posts, here: http://blogs.forbes.com/people/christineperkett/
  • Working Mother Media
    Contributing Writer
    Working Mother Media Jan 2011 - Aug 2015
    Us
    I contributed to the blog for Working Mother Magazine, under the moniker Super Mom (http://www.workingmother.com/blogs/supermom)
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  • Quiet Revolution Llc
    Fractional Chief Marketing Officer
    Quiet Revolution Llc Mar 2014 - Aug 2014
    Shape, direct and manage product development, business development, investment, marketing and branding for Quiet Revolution, a mission-based, lifestyle company founded by best-selling author/TED speaker Susan Cain, and Paul Scibetta, a proven business builder and entrepreneur. • Form intimate, impactful partnerships and direct marketing and branding initiatives with like-minded organizations that are industry-leaders in the areas of workplace development and training, parenting and education, lifestyle (travel and hospitality, fashion and retail, romance and dating, restaurant/café etc.)• Identify, drive strategy and presentation and help to close VC investments• Create and lead the branding, marketing and business development strategy to deliver products, services and experiences that are attractive to our large, growing and passionate community through sponsorships, partnerships and brand licensing arrangements.• Manage branding, product marketing, demand generation, advertising, public relations, community, and web operations• Recruit, hire, train and manage world-class teams including Editorial, Digital Content and Marketing• Create, design and execute on new revenue-generating lines of business, products and services
  • Marketingprofs
    Contributing Blogger
    Marketingprofs Jan 2010 - Dec 2013
    Mount Pleasant, Sc, Us
    I contributed blog posts on topics related to marketing, PR, social media, business operations and the use of technology and social media in business. http://www.mpdailyfix.com/
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  • Qpid™, Inc.
    Chief Marketing Officer
    Qpid™, Inc. Jan 2013 - Jun 2013
    As an extension of services from my marketing agency, PerkettPR, I personally fulfilled the role of Chief Marketing Officer to help establish and brand a new health care startup focused on EHR intelligence. QPID was developed within Massachusetts General Hospital and Partners HealthCare in Boston and is venture backed by Matrix Partners, Partners Innovation Fund, Massachusetts General Physicians Organization (MGPO) and Cardinal Partners. In this role I focused on kicking off and establishing the marketing and sales presence - driving overall marketing efforts, including go-to-market strategy, branding, demand generation, advertising, public relations, product strategy and design, customer success and web site operations. Specifically:- Website design and development- Product design and UI- Customer success roadmap and communications- Branding: logo, tag lines, category, demand, competitive positioning, tradeshow booth design- Sales Support (lead generation, lead nurturing and development, sales enablement and collateral, prospect meetings, demos. Managed LeadLander and Salesforce.com use)- Advertising (buying and placement, design)- Events (Open House, tradeshows, networking, booth design and management)- Direct mail campaigns and newsletters- Social community management (establishment, digital content, design and campaigns)- PR (media relations, analyst relations, news, speaking, thought leadership)- HR support (office design, job ad creation and placement, recruiter relationships, cultural aspects and retreats)- Vendor management and budgetingQPID continues to retain PerkettPR for marketing and PR as an outside vendor, and I continue to personally advise and work with the company closely to drive marketing strategies and campaigns.
  • Appiness Ltd
    Board Advisor: Lost Kidz
    Appiness Ltd Aug 2012 - Mar 2013
    Lost Kidz is a mobile app that provides parents and caregivers with an instant alert system for kids who are lost or missing. The more people who download it, the safer our children. Appiness Ltd is headquartered in Jersey, United Kingdom and was founded by two brothers, Darren and Stephen Fern, whose sole mission is to build the Lost Kidz App community around the world. By using the power of community, the app creates immediate safety networks to ensure the protection of children. Lost Kidz is supported by the American Humane Association and a portion of profits made from all app downloads will be donated to child welfare charities around the world. For more information, please visit www.lost-kidz.com on the Web (http://www.lost-kidz.com/), on Facebook (https://www.facebook.com/LostKidzApp) or Twitter (@lostkidzapp)
  • D I A L O G U E Social Media Education And Advisory Services
    Board Advisor; Partner
    D I A L O G U E Social Media Education And Advisory Services Feb 2010 - Jan 2012
    Working alongside business management executives from companies such as Rue La La, Communispace, Powered Savvy Auntie and more, I help to shape the business structure, policies and client services of this budding social media training consultancy run by Tyson Goodridge.
  • Style Coalition By Launchmetrics
    Board Advisor
    Style Coalition By Launchmetrics 2008 - Dec 2011
    New York, Ny, Us
    Style Coalition combines two of my passions: fashion and new media. Style Coalition, now Launch Metrics, is an influencer marketing platform that partners with the world’s leading brands, including L'Oreal, Chanel, and Dior. Style Coalition’s network of top online influencers reaches a collective audience of more than 300M followers across social networksOur mission is simple - to get designers, trendsetters, tastemakers and others in the business of fashion to respect that independent writers/bloggers/journalists are indeed influential and will continue to have a heavy hand in shaping the trends, purchases and, ultimately, success, of fashion brands.SC seeks to bring the voices of fashion bloggers together and let them be heard.
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  • This Mommy Gig
    Co-Founder; Contributing Blogger
    This Mommy Gig May 2008 - May 2011
    When I can, I contribute to this parenting blog that I helped establish. We launched the blog as a group of working moms trying to survive the juggling act of career and motherhood. We then expanded to included dads and simply cover the delicate balance -and the trials, tribulations, fun and humor that come with it - of parenting today.We come from all over the U.S. and have different backgrounds, but we’re all dealing with the same issues. Join us in our quest (usually chaotic) to keep everything running smoothly.
  • Boston Business Marketing Association
    Board Director, Vp Programming
    Boston Business Marketing Association Aug 2006 - Jun 2010
    The Business Marketing Association (BMA) of Boston is the area's premier association for B2B focused marketing professionals. As the local chapter of the International Business Marketing Association, we are the professional growth and networking organization for business-to-business marketing professionals who want to stay on top of the game.The BMA is a worldwide organization with over 3000 members and provides today's marketers with broad information and educational resources, in addition to networking opportunities through local chapters, conferences and seminars.
  • Women For Hire
    Contributing Blogger: Http://Blog.Womenforhire.Com/Authors/Balanced-Woman.Html
    Women For Hire Jul 2007 - Dec 2009
    When I can find the time, I contribute blog posts on women in business, hiring, managing, promotion and the use of technology and social media in business.http://blog.womenforhire.com/authors/balanced-woman.html
  • Sierra Online
    Pr Manager
    Sierra Online 1998 - 1998
    Us
    PR Manager for the Sports Division; worked out of Papyrus Development Offices in Mass.
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  • Fitzgerald Communications
    Pr Executive
    Fitzgerald Communications 1996 - 1998
    Us
    PR Executive leading account initiatives at the then largest independent high tech PR Agency.
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  • Business, Community, Non Profit Organizations
    Independent Pr Consultant, Michigan
    Business, Community, Non Profit Organizations 1993 - 1996
    Independent PR consultant providing innovative communications campaigns and marketing support for community organizations, local events, museums and non profits.

Christine Perkett Skills

Social Media Marketing Blogging Social Media Digital Marketing Marketing Communications Public Relations Strategic Communications Marketing Strategy Start Ups Digital Strategy Online Marketing Public Speaking Brand Awareness Thought Leadership Writing Corporate Communications Brand Development Corporate Branding B2b Marketing Community Management Web 2.0 Social Entrepreneurship Small Business Mobile Marketing Communications Strategy Strategic Leadership Blog Marketing Corporate Blogging New Venture Development Brand Communication Team Leadership Corporate Social Responsibility Blogger Relations Start Up Ventures Corporate Management Online Communities Online Video Mobile Communications Raising Venture Capital Consumer Technology Cmo Management Customer Service Employee Management Training And Development Promotions Feature Writing Employee Engagement Employee Relation Consumer Electronics Consumer Behavior

Christine Perkett Education Details

  • Ferris State University
    Ferris State University
    Public Relations And Marketing

Frequently Asked Questions about Christine Perkett

What company does Christine Perkett work for?

Christine Perkett works for The Nova Method

What is Christine Perkett's role at the current company?

Christine Perkett's current role is CEO and Co-Founder.

What is Christine Perkett's email address?

Christine Perkett's email address is ki****@****ail.com

What is Christine Perkett's direct phone number?

Christine Perkett's direct phone number is +161750*****

What schools did Christine Perkett attend?

Christine Perkett attended Ferris State University.

What are some of Christine Perkett's interests?

Christine Perkett has interest in Kayaking, Writing, Social Media, Reading, Pottery, Hr And Business Development, Communications, Jewelry Design, Start Ups, Startup Advice And Strategy.

What skills is Christine Perkett known for?

Christine Perkett has skills like Social Media Marketing, Blogging, Social Media, Digital Marketing, Marketing Communications, Public Relations, Strategic Communications, Marketing Strategy, Start Ups, Digital Strategy, Online Marketing, Public Speaking.

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