Christine Trapp Longley Email & Phone Number

Scottsdale, Arizona, United States

• Work closely with the VP of Resident Experience to support and implement elements of the CCMC three-year strategic plan. • Support the interaction between CCMC communities and the residents we serve.• Develop, implement, and coordinate strategies useful in improving resident relationships, engagement, communications, and overall community satisfaction.• Assist with recruiting, onboarding, training, developing, and implementing continuing education programs for onsite team members.• Work with vendors to develop partnerships and discounts to benefit communities.• Identify and implement consistent best practices for community communications, amenity operations, and programming, including calendar planning, room rental processes, fitness classes, events, sponsorships, and community partnerships.• Provide on-site and remote support for open lifestyle and communications vacancies as needed to ensure residents do not feel a lapse in services.

Greater Phoenix Area

• Mend and strengthen relationships between the community and management team.• Plan, market and implement a full calendar of concerts, dances, fairs, festivals, travel excursions, workshops, seminars, fitness classes and other special events for an active adult community of 3,200 residents. In 2022, over 220 events were planned and implemented!• Write content for weekly eNewsletter and monthly magazine.• Write weekly and monthly reports for Board and corporate executives.• Design and arrange production of event tickets and flyers.• Rolled out community’s first online ticketing system.• Organize and co-host Annual General Meeting.• Revamped resident orientation.• Oversee scheduling of facilities and private rentals.• Produce an annual budget for activity income and expenses.• Set up and manage all Lifestyle vendors and payments.• Onboard, train and mentor new CCMC Lifestyle staff.• Help administer community Facebook group.

Ottawa, Ontario, Canada

• Worked with store teams and external vendors to deliver a multi-phased event programming initiative in the region.• Identified opportunities for developing brand-building relationships in alignment with the overall programming direction and engaged with local professionals and organizations to build meaningful partnerships.• Negotiated agreements with external vendors to achieve company profit margin goals.• Supported store teams with communication, guidelines, and resources to ensure a consistent execution of events. Created internal communication channels such as monthly electronic event newsletter.• Trained store teams and external vendors on how to set-up and execute programming events to company brand standards.• Attended all programming events to provide support and monitor results. • Prepared monthly reports for Home Office VPs and Directors that included gathered data, observations, and recommendations for moving forward, and that provided the framework for expanding to other areas of the country.• Managed ticketing and social media platforms. • Created local in-store marketing assets for programming events.• Used some outside-the-box thinking to refresh the region's event spaces with zero budget. Enlisted company talent and found existing resources to create welcoming, Indigo-branded environments.

Ottawa, Canada Area

• Opened brand new store – hired and on-boarded new staff; created and implemented cross-training program; and set up daily operations such as scheduling and cash procedures.• Organized Grand Opening which included liaising with Home Office and local politicians and talent. Provided speaking notes.• Trained Customer Experience Representatives on key initiatives such as the Storytelling sales model and the company's new mobile payment technology.• Ensured exceptional customer service was maintained and delivered on an ongoing basis and that KPIs (Conversion; Average Transaction; Units Per Transaction) were met. Provided coaching and feedback.• Supervised a staff of up to 60 sales associates.• Assisted with training of region's new Customer Experience Managers.• Coached and advised regional colleagues on written and interpersonal communication.• Initiated and led quarterly meetings with regional colleagues.• Organized store events, including major book releases and family activities.• Selected as member of Indigo’s People Experience Team that helped to create company programs and policies. Led national call to introduce program to company leaders.• Selected as speaker at regional summit meeting and store functions.• Acted as administrator for store Facebook account.

Regina, Saskatchewan And Ottawa, Canada Area

• Led movement workshops for meetings and corporate events.• Developed and implemented ballroom, latin and social dance program for the Ottawa Catholic School Board Continuing Education Department.• Developed curriculum and taught dance classes for Parkinson Canada – Eastern Ontario Branch.• Provided movement coaching and choreography for professional and amateur theatre productions, including the world premiere of Dancing in Poppies at Regina’s Globe Theatre.• Developed and implemented ballroom and latin dance programs for local studios.• Organized and hosted monthly dances.• Emceed local balls and dance events.

Regina, Saskatchewan, Canada

• Coordinated major municipal events, including one involving British royalty.• Developed and implemented communication strategies for City departments, programs and issues.• Wrote, edited and produced various City publications and materials.• Conceptualized, wrote, and oversaw production of educational 911 activity booklet.• Provided communication support to City Council, including speaking notes.• Processed invitations and requests for Council representation at events.• Conducted media relations, including organizing press briefings and writing releases and press packages.• Arranged print, radio and television advertising.

Regina, Saskatchewan, Canada

• Developed and implemented media strategy and marketing plan for summer tour and fall/winter program.• Organized media conferences and preview performances to launch tours and revues.• Wrote press kits and arranged media coverage.• Oversaw production of all promotional materials and merchandise.• Organized annual corporate gala fundraising event.• Formulated and implemented corporate fundraising plan.• Assisted in hiring of seasonal and full-time staff.

Regina, Saskatchewan

• Supervised staff and formulated teaching syllabus.• Administered all student accounts.• Taught social and ballroom dancing in private and group situations.• Trained competitors and choreographed dance numbers.• Organized trips to out-of-town competitions.• Planned studio calendar and special events.• Designed and wrote monthly newsletter.

Regina, Saskatchewan

• Organized 3-day ballroom dance competition.• Arranged media coverage and acted as spokesperson• Compiled program booklet.• Acted as emcee for numerous events.• Arranged and supervised volunteer staff.• Supervised ticket sales for all events.

Greater Minneapolis-St. Paul Area

• Implemented computerized ticketing system.• Processed all individual, group and season ticket orders.• Hired and supervised front office staff.• Performed various office manager responsibilities.