Christine White Email & Phone Number

Boston, MA, US

Waltham, MA, US

Waltham, MA, US

Focused on changing your idea of what robots can do. Collaborating with Technology, Services and Reseller partners to drive revenue and amplify the value of solutions with our quadruped robot, Spot.Boston Dynamics’ mission is to imagine and create exceptional robots that enrich people’s lives. Curiosity and respect for the natural world are at the heart of.

San Francisco, California, US

• Listening, testing, and enabling a more intuitive partnership experience for the Salesforce indirect channel to increase engagement, enablement, and implementation capacity. Connecting the Human Experience and.
• Designed and launched the first Salesforce Partner Resource Map - a digital enablement tool targeted to select role-based partner personas.
• Authored executive keynote scripts and persona-based messaging for high-profile global eventsincluding Partner Kick-Off and Dreamforce.
• Created persona-based marketing messaging hierarchies to support 3000+ partner individuals. Increased partner opt-in engagement by 160% year over year.
• Aligned channel brand strategy with corporate marketing to drive the One Salesforce marketing motion.

San Francisco, California, US

• Led the marketing team responsible for increasing engagement and program investment of global consulting partners with the Salesforce Partner Program.
• Drove a 40% increase in participation and adoption of the program’s technical credentials anddistinctions.
• Collaborated with the program team, regional counterparts, and key stakeholders to build globally consistent partner enablement programs. Increased utilization of new program benefits by 25% year over year.
• Created and delivered marketing campaigns, social media outreach, and email journeys.
• Created on-demand Salesforce + digital programming and program communications to amplify value.

San Francisco, California, US

• Increased engagement and drove pipeline for industry solutions developed with global system integrators within retail, manufacturing, financial services, and public sector.
• Planned and executed 10 integrated marketing campaigns to build pipeline and drive market share.
• Created strategic messaging and positioning to differentiate partner solutions. Increased promotion engagement by 35% year over year.
• Integrated partner solutions into keynotes and breakout presentations at industry & Salesforceconferences.

San Francisco, California, US

Armonk, New York, NY, US

• Recruited new ecosystem partners for the IBM Watson IoT Platform business.
• Led global channel marketing strategies resulting in a 10% YOY increase in revenue in 3 months

Armonk, New York, NY, US

• Led IBM Digital Marketing Workshop rollout for the Cognitive Commerce reseller channel globally.
• Accelerated growth of ISV Ecosystem presence in IBM’s digital solution marketplace through thedevelopment of targeted go-to-market campaign assets.
• Achieved lead revenue of $1.26B from channel marketing activity, resulting in over $500M inattributable win revenue.
• Grew the ISV partner ecosystem participation in IBM’s digital solution marketplace by 50%.
• Created lead generation assets to support a 150% growth of channel resale revenue in IBM SaaS solutions in market.

Dublin, OH, US

• Drove development and expansion of channel ecosystem supporting the sale of enterprise business integration solutions.
• Led vertical market-to and market-with lead–generation campaigns, growing pipeline by $12M with strategic partnerships, including IBM, HP, IBM, Deloitte and Infosys.
• Grew channel program revenues from $1M to $15 million over four years.

• Launched the first channel portal within two months of hire with a $15K budget.
• Championed the value of the channel program to the internal sales organization. Overcame well-entrenched resistance to change resulting in channel inclusion in pipeline planning and execution.

US

• Designed and executed end-to-end marketing programs within Manufacturing, Telecommunications, Retail, and Financial Services verticals.
• Spearheaded development and implementation of Solution Kits that enabled collaborative selling of Mobile Solutions through 300 global Telco and Financial Services sales reps.
• Designed and launched a Channel Relationship Management (PRM) system providing critical metrics on leads, channel activity, and deliverables.
• Developed and delivered solution training, sales enablement, press releases, and case studiesgenerating $1.5M in new revenue potential.
• Managed relationships with industry leaders Accenture, HP, CSC, EDS, and Intel increasing exposure of co-sell offerings.

Waldorf, DE

Owned market-to, market-with, and market-through with select global Systems Integration partners in support of ongoing and new enterprise pipeline within the global procurement marketplace.

Londonderry, NH, US

Owned market-through brand awareness, sales enablement and managed lead generation through OEM alliances with Xerox Corporation and Canon USA.

Mortsel, Belgium, BE

Drove brand awareness, sales enablement training and external communications for embedded font technologies with OEM alliance partners in the digital printer market.

Roseland, New Jersey, US

US