Christine White Email and Phone Number
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Described by my executives as “one who can bring order to chaos”, I embrace the complexity of indirect channel success from sales opportunity through customer ROI. My career success has come from establishing credibility within cross-functional teams and stakeholders to address ambiguity head-on. I am an imperative leader who believes that collaboration, clarity of message, and intentionality are the keys to business success.Specialties: • Marketing to, with and through partners• Positioning indirect channel solutions to the market to enable sales• Thinking programmatically about enablement, customer experience, and community onboarding• Conceptualizing integrated marketing campaigns and persona-based partner journeys• Delivering data-driven lead-generation initiatives• Communicating trends and patterns for effective behavioral messaging
Boston Dynamics
View- Website:
- bostondynamics.com
- Employees:
- 1247
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Principal, Strategic Channel Enablement And MarketingBoston DynamicsBoston, Ma, Us
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Head Of Partner & Customer Success MarketingBoston Dynamics Jun 2024 - PresentWaltham, Ma, Us
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Head Of Partner MarketingBoston Dynamics Jun 2023 - Jun 2024Waltham, Ma, UsFocused on changing your idea of what robots can do. Collaborating with Technology, Services and Reseller partners to drive revenue and amplify the value of solutions with our quadruped robot, Spot.Boston Dynamics’ mission is to imagine and create exceptional robots that enrich people’s lives. Curiosity and respect for the natural world are at the heart of our work on robots. We see products derived from this work as the next step in the human history of building machines to reduce the danger, repetition and physically difficult aspects of work.
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Partner Experience Strategy, Programs And BrandingSalesforce Feb 2022 - May 2023San Francisco, California, UsListening, testing, and enabling a more intuitive partnership experience for the Salesforce indirect channel to increase engagement, enablement, and implementation capacity. Connecting the Human Experience and technology to drive success.● Designed and launched the first Salesforce Partner Resource Map - a digital enablement tool targeted to select role-based partner personas.● Authored executive keynote scripts and persona-based messaging for high-profile global eventsincluding Partner Kick-Off and Dreamforce.● Created persona-based marketing messaging hierarchies to support 3000+ partner individuals. Increased partner opt-in engagement by 160% year over year.● Aligned channel brand strategy with corporate marketing to drive the One Salesforce marketing motion. -
Global Digital & Experience Marketing - Consulting Partner Growth InitiativesSalesforce Feb 2019 - Jan 2022San Francisco, California, UsLed the marketing team responsible for increasing engagement and program investment of global consulting partners with the Salesforce Partner Program.● Drove a 40% increase in participation and adoption of the program’s technical credentials anddistinctions.● Collaborated with the program team, regional counterparts, and key stakeholders to build globally consistent partner enablement programs. Increased utilization of new program benefits by 25% year over year.● Created and delivered marketing campaigns, social media outreach, and email journeys.● Created on-demand Salesforce + digital programming and program communications to amplify value.
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Global Partner Marketing - Industry Acceleration SolutionsSalesforce Mar 2018 - Feb 2019San Francisco, California, UsIncreased engagement and drove pipeline for industry solutions developed with global system integrators within retail, manufacturing, financial services, and public sector.● Planned and executed 10 integrated marketing campaigns to build pipeline and drive market share.● Created strategic messaging and positioning to differentiate partner solutions. Increased promotion engagement by 35% year over year.● Integrated partner solutions into keynotes and breakout presentations at industry & Salesforceconferences.
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Global Partner Marketing - Demandware To Commerce Cloud Integration M&ASalesforce Mar 2017 - Feb 2018San Francisco, California, Us
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Global Channel Marketing, Watson Iot SolutionsIbm Oct 2016 - Feb 2017Armonk, New York, Ny, Us● Recruited new ecosystem partners for the IBM Watson IoT Platform business.● Led global channel marketing strategies resulting in a 10% YOY increase in revenue in 3 months -
Ww Channel Marketing: Watson Cognitive Commerce Solutions, Smarter Commerce & Smarter CitiesIbm 2010 - Oct 2016Armonk, New York, Ny, Us● Led IBM Digital Marketing Workshop rollout for the Cognitive Commerce reseller channel globally.● Accelerated growth of ISV Ecosystem presence in IBM’s digital solution marketplace through thedevelopment of targeted go-to-market campaign assets.● Achieved lead revenue of $1.26B from channel marketing activity, resulting in over $500M inattributable win revenue.● Grew the ISV partner ecosystem participation in IBM’s digital solution marketplace by 50%.● Created lead generation assets to support a 150% growth of channel resale revenue in IBM SaaS solutions in market.
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Director, Global Partner Marketing & Channel OperationsSterling Commerce An At&T Company 2006 - 2010Dublin, Oh, UsDrove development and expansion of channel ecosystem supporting the sale of enterprise business integration solutions.● Led vertical market-to and market-with lead–generation campaigns, growing pipeline by $12M with strategic partnerships, including IBM, HP, IBM, Deloitte and Infosys.● Grew channel program revenues from $1M to $15 million over four years. -
Sr Manager, Global Partner ProgramsYantra Corporation (Acquired By Sterling Commerce) 2005 - 2006Launched the first channel portal within two months of hire with a $15K budget.● Championed the value of the channel program to the internal sales organization. Overcame well-entrenched resistance to change resulting in channel inclusion in pipeline planning and execution.
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Sr Marketing Manager: Global Strategic Alliances, Industry Marketing, Partner Program ManagerBea Systems 2001 - 2005UsDesigned and executed end-to-end marketing programs within Manufacturing, Telecommunications, Retail, and Financial Services verticals.● Spearheaded development and implementation of Solution Kits that enabled collaborative selling of Mobile Solutions through 300 global Telco and Financial Services sales reps.● Designed and launched a Channel Relationship Management (PRM) system providing critical metrics on leads, channel activity, and deliverables.● Developed and delivered solution training, sales enablement, press releases, and case studiesgenerating $1.5M in new revenue potential.● Managed relationships with industry leaders Accenture, HP, CSC, EDS, and Intel increasing exposure of co-sell offerings. -
Strategic Alliances Marketing ManagerAriba 2001 - 2001Waldorf, DeOwned market-to, market-with, and market-through with select global Systems Integration partners in support of ongoing and new enterprise pipeline within the global procurement marketplace. -
Oem Alliance Marketing ManagerElectronics For Imaging 1998 - 2001Londonderry, Nh, UsOwned market-through brand awareness, sales enablement and managed lead generation through OEM alliances with Xerox Corporation and Canon USA. -
Marketing Communications Manager - Embedded Oem ChannelAgfa Monotype 1996 - 1998Mortsel, Belgium, BeDrove brand awareness, sales enablement training and external communications for embedded font technologies with OEM alliance partners in the digital printer market. -
Financial Software Marketing ManagerAdp Financial Services 1994 - 1996Roseland, New Jersey, Us -
Sales And Marketing SpecialistThe Pentad Corporation 1991 - 1994Us
Christine White Skills
Christine White Education Details
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University Of PennsylvaniaSociology & Organizational Design
Frequently Asked Questions about Christine White
What company does Christine White work for?
Christine White works for Boston Dynamics
What is Christine White's role at the current company?
Christine White's current role is Principal, Strategic Channel Enablement and Marketing.
What is Christine White's email address?
Christine White's email address is ch****@****rce.com
What is Christine White's direct phone number?
Christine White's direct phone number is +141590*****
What schools did Christine White attend?
Christine White attended University Of Pennsylvania.
What skills is Christine White known for?
Christine White has skills like Leadership, Marketing Management, Solution Selling, Team Building, E Commerce, Sales Process, Social Media, Strategic Partnerships, Partner Management, Channel Sales, Account Management, Sales.
Who are Christine White's colleagues?
Christine White's colleagues are Maninder Garcha, Bruk Adane, Mamadou Ly, Samantha Tatro, Cait Amadon, El Hadji Boye 🇸🇳 🇺🇸, William Taylor.
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