Building on demand generation and marketing strategy expertise to dive head first into data analysis, literacy, and storytelling to help push the department and organization further into a data-informed culture.

Lead the inbound strategy for a nimble marketing team encompassing content strategy, SEO, lead nurturing, reporting, budget allocation, and sales enablement among other responsibilities. Charged with increasing quality of leads, on top of higher volume, CTM saw an 80% increase of MQLs, a 164% increase in site conversion rate, and a 20% increase in revenue my first year.

Providing measurable value to corporate and agency clients through digital marketing consulting, leadership, and execution. Core offerings include paid and organic social media management and copywriting.Stitcher/SiriusXm, Jan 2021-present: Social media management (TW/FB/Threads) for Comedy Bang! Bang! podcast. - Relaunched dormant accounts to re-engage audience and increased organic following 5% in first 6 months Br8kthru Consulting, 2019-2022: Sr. Strategist providing internal inbound marketing efforts and client-facing paid social and digital strategy projects.Everybody at Once, 2016-2020: Brand Manager providing social media copywriting, community management, and strategy. Client work includes Netflix, BBC America, and IFC. - Recent project for BBC America resulted in a 30% YoY increase in owned social engagement pre-premiere (ListenFirst) and the #3 scripted show on social for its premiere episode (Nielsen).Midroll Media, Jul-Sep 2017: Developed and executed paid campaigns (Google Ads, Facebook) for the Now Hear This podcast festival. - Increased total social audience by 7% and conversions by 37% versus the previous period.AMC Networks, 2013-2016: Social media manager for TV show Comedy Bang! Bang! with live support for additional IFC original programming. - Participated in the Portlandia Co-Op campaign which was a Shorty Award finalist for 'best use of Twitter in a campaign' (2013).

Director-level digital lead for health insurance startup responsible for optimizing the digital sales funnel from campaign to enrollment. - Owned the website user experience and ecommerce funnel resulting in a 74% YoY increase in primary online conversion in 2018.- Decreased paid social CPM by 43% and CPC by 12% in first two months; beating cost-per-lead goal by 25% in first year.

Brought in to manage all internal marketing efforts to increase brand visibility and revenue, especially in the traditionally slow summer months. Achieved year-over-year growth of 26% in June & July of 2015. Success continued in 2016 with year-over-year revenue growth of 40%. Company acquired in 2017.Promoted to Marketing Manager from Marketing Strategist in 2nd year. Manage one strategist to provide Spyder Trap with a consistent brand message and tone, while providing actionable insights from analytics and research. As manager, I'm an active member of the Spyder Trap leadership team helping to shape company strategy. Manage a team of digital marketing experts across various disciplines including paid search, search engine optimization (SEO), content strategy, and paid social media. Active participant on the Spyder Trap leadership team helping to shape company strategy and processes.

Provided support to the Account Services team and developed initial marketing strategies to provide company with long-term success in growing visibility and revenue.

Managed a multi-million dollar counterterrorism contract of 45 defense contractor employees spanning four sub contract teams.

Maintained a team average of 10% over production as an operational Team Lead and submitted over 1000 counterterrorism products to the government customer for dissemination; maintained an error rate of below 1%.

Managed the operations of a 10 person project team to meet 100% of the stated project objectives, to complete the initial project early at $10 million savings to the customer, and to secure three years of add-on work for the contract vehicle.

Two-time Summer intern for the Washington Headquarters Services. Provided assistance in budgeting, designing content, editing, and other services for the Pentagon building and reservation.

Developed and organized campus events ranging from small giveaways to campus-wide concerts and productions in order to promote traditions at Washington College. Responsibilities included leading a committee of more than ten people, to effectively plan, advertise, and execute a variety of events, managing to a budget.