Christophe Piron Email and Phone Number

Leading and steering the entire BeNeLux DX agenda composed of the following disciplines: perfect store, category management, space management, shopper marketing, shopper insights, data & advanced analytics (28 FTE's). Member of the Leadership Team of The Netherlands MU

Head of the Perfect Store team, responsible for the development of the Perfect Store vision, journey and specific strategies. Embedding the voice of the customer in the integrated planning process and owning the creation of advantaged execution blueprints anchored in the ‘Shopper Value Offer’ and ‘Picture of Success’ in every channel for all categories within the BeNeLux. Steering the development and identification of additional channel growth opportunities, governing the implementation based on ‘Excellence in Execution’ standards.Member of the Demand Accelerator (DX) Management Team, led by the BeNelux DX Director, and part of the Extended Leadership Team.

Lead the development of a 3/5 year customer centric growth vision for the Snacks Category within PepsiCo BeNeLux by integrating Insights into Strategic Category Projects. Responsible for the CatMan Snacks Department ( 8 associates)Member of the Snacks Management Team, led by the BeNelux Sr Commercial Director Snacks, and part of the Extended Leadership Team.

Lead the development of a 3/5 year customer centric growth vision for the Social Beverages Category within PepsiCo BeNeLux by integrating Insights into Strategic Category Projects. Responsible for the CatMan Soc Bev Department. Member of the Social Beverages Management Team, led by the BeNelux Commercial Director Soc Bev, and part of the Extended Leadership Team.

Since the implementation of the new Operating Model into categories in the BU, responsible to drive the Benelux long-term Sales Strategy on the different levers for the Snacks category: Pack Price Architecture, Promo Strategy, Trade Spend and Customer Profitability.Member of the Snacks Management Team, led by the BeNelux Sr Commercial Director Snacks, and part of the Extended Leadership Team.

Head of the BeNeLux Net Revenue Strategy Management Team (4 direct reports). Responsible to drive the Benelux long-term Sales Strategy through setting out Revenue Management Strategy on the different levers: Pack Price Architecture, Promo Strategy, Trade Spend and Customer Profitability.

Part of the Revenue Strategy Management Team. Responsible for the development of the Pack Price agenda for all our brands in Food and Beverages in BeNeLux ( located in Zaventem/BE and Maarssen/NL)

BeneLux Lead of the Salty Pack Price project and Lead of the further development of the BeLux Strategic Promotional agenda

Back in the MU BeLux after my international assignment, leading the promotion and shopper marketing team (3 direct reports).

Temporary assignment as of May 30th till end of this year, ensuring the role of Pricing/OTC expert in the commercial workstream of POWER (implementation of new common Processes and SAP platform across WER).Customer Functional Data Owner for the BeNeFraLux and Nordics during cutover plan. Dedicated specifically to support BeLux and Nordics during Hypercare.

Part of the Revenue Strategy Management Team. Responsible for the development of the Promotional Strategy for all our brands in Food and Beverages in Belux (1 direct report). Since 1st of Feb '13 also leading the Shopper Marketing Team for OT ( 2 direct reports).

Working with both the Customer and Finance teams to generate profitable revenue growth and drive revenue realization across all categories. Working on Pricing, Trade Spends, Mix management and Promotion strategies.

1 direct report responsible for the shopper marketing in BeInsights Manager since Jan 2010

Responsible for the co-pilot of the Petcare category

Responsible for the centralized non grocery customers (Tom&Co, Aveve, Hubo, Brico,...) and the traditional proximity customers ( Distrigroup, Lambrechts, Huyghebaert). Also supporting the Petcare Sales Manager on Delhaize ( Business Reviews, development of the promotional calendar, Npd's sales presentations and negotiations)

Sales Promoter Co-ordinator in 2005Responsible for the south of Belgium and Luxemburg