Collaborating closely with Sales & Marketing leadership and their designated loan officers/branches, I oversee the implementation of top-tier marketing strategies and the activation of impactful tactics at the local level. My role entails driving increased utilization and optimal adoption of marketing and sales platforms among the assigned loan officers.Key Responsibilities:- Serve as the primary intermediary between corporate marketing and the loan officer/partner, ensuring the localization and personalization of messages.- Partner with loan officers to craft unique and differentiated customer experiences.- Execute localized marketing initiatives encompassing social media, reviews, and nurture programs.- Manage campaign deployment through the CRM system for each loan officer/partner.- Act as a Subject Matter Expert on our marketing and sales platforms.- Establish follow-up procedures and tasks to maintain consistency in customer engagement, communication, and brand representation.- Gain insights into the local market landscape, including competitive dynamics and the specific needs of loan officers.- Collaborate closely with the Marketing team and Project manager(s) to ensure alignment with the brand and overarching marketing strategies.- For strategic initiatives beyond the realm of regional management authority, liaise with HQ marketing to facilitate implementation.- Share innovative ideas and best practices with the team to provide effective creative resources for all loan officers.- Communicate marketing plans, updates, changes, and results comprehensively with our loan officer/partners.Through strategic oversight and proactive collaboration, I strive to optimize marketing performance and drive sustainable business growth at both the regional and corporate levels.

In the mortgage industry, I believe it’s essential to recognize the importance of meticulously identifying and securing an optimal mortgage solution for each unique situation. Central to this endeavor is the imperative to align corporate messaging with the individual brands and clientele of loan officers.Licensed as a Loan Originator (LO47312, NMLS#1620126), I remain abreast of the latest developments in the origination process, product offerings, and effective marketing strategies to engage prospects and foster client loyalty.Key Responsibilities:- Spearhead the conception, leadership, and execution of digital marketing and networking strategies to drive expansion across 18 branches within the Southeastern Region.- Oversee SEO initiatives, ensuring that branch websites are optimized to attain top rankings on search engines, particularly Google.- Efficiently manage Search Engine Marketing campaigns to generate inbound lead traffic for loan officers, maximizing cost-effectiveness.- Cultivate and nurture relationships with Prospect Builders, Construction to Perm entities, and Realtor partners, positioning our institution as their preferred lender.- Act as a liaison between client decision-makers and company leadership, facilitating effective communication and alignment of objectives.- Curate compelling copy and video content, and manage all regional social media channels to drive digital lead generation, while ensuring consistency with brand messaging.- Commitment to ongoing training and education to remain at the forefront of emerging technologies and market trends.- Directly report to the Retail Vice President of the Southeastern Region, collaborating closely with Corporate Marketing to ensure synergy in strategic initiatives.Through strategic leadership and a relentless pursuit of excellence, I am dedicated to driving growth and maximizing market presence for our institution within the Southeastern Region.

As the previous Chief Marketing Officer for over eleven years, I spearheaded the establishment of a leading Digital Marketing Agency, leveraging our extensive expertise in Reputation Management, SEO Strategy, SMS/MMS, social WIFI, geo-fencing, SEM & SMM, and web design. Our international team is dedicated to deploying cutting-edge digital methodologies to empower businesses with a competitive advantage in the marketplace.Notable Achievements:- Managed all SEM, SEO, and a substantial $200K Annual PPC budget for the Cleanevent North America division (2012-2014), driving significant ROI and brand visibility.- Orchestrated operational excellence as Precinct Manager for 8 Olympic Venues during the Baku 2015 Olympic Games, the inaugural European Olympic Games. Led strategic digital planning and fostered collaborative relationships among stakeholders, ensuring seamless execution of the event.- Played a pivotal role as a liaison between contractors during the Rio 2016 Olympic Games, overseeing strategic digital planning and execution in the Athletes Village. Provided comprehensive oversight and guidance to a diverse team of over 1500 staff, 200+ country delegations, and 21K+ athletes, coaches, and trainers.- Directed a high-impact project in 2017 as Project Director and PPC Campaign Manager, overseeing the development and execution of SEO strategy while managing client accounts. - Successfully launched MBizPro Mobile Business Cards, an innovative mobile business and social networking web-app cards, enhancing client connectivity and market reach.My tenure as Chief Marketing Officer has been characterized by a relentless commitment to innovation, strategic vision, and operational excellence, driving measurable results and elevating brands in the digital landscape.

Daily Executions:• Drive market penetration through the formulation of comprehensive marketing strategies tailored to each product.• Enhance internal brand visibility through targeted social media and SEO initiatives, thereby bolstering brand recognition.• Oversee networking efforts and lead generation activities to cultivate and deliver qualified leads.

• Increased revenue by using innovative sales, digital marketing strategies and closing abilities optimizing each growth opportunity.• Promoted to Sales Manager in 2010 in recognition of sales and applicable qualities.

• Leveraged grass roots selling and search strategies to build online reoccurring monthly revenue to over $20K in year one selling sports supplements and detoxification remedies. • Drove continuous YOY growth by promoting products online and to the fitness industry.• Analyzed sports supplement and diet trends developing annual sales quotas for various assigned regions and territories.• Company was sold and remains online; however, the concept was changed to editorial education.

• Built a personal pipeline of monthly revenue from personal sales.• Built an organization, earned additional monthly reoccurring revenue on group volume.• Gained inspiration from this business to create my own sports supplement brand, Nutricell.