Christopher Apple Email & Phone Number

Charlotte, NC, US

Concord, North Carolina, United States

• Responsible for identifying and pursuing new business opportunities, cultivating relationships with key clients, and driving revenue growth through strategic planning and market analysis
• Managed key national brick and mortar retail distribution, driving assortment expansion from single key item offering to a collection of market relevant silhouettes, creating brand equity through national retail.
• Developed and led the implementation of a new private label brand initiative at a national retailer collective, accounting for a 20% increase in corporate retail-based revenues within the first year of its inception.
• Created and led the off-price distribution model to liquidate aging inventory, creating opportunities for strategic new assortment investments.
• Negotiated all vendor terms for brick and mortar distribution, utilizing opportunities to structure company co-op investments as a direct incentive to drive incremental sales volume.

Concord, North Carolina, United States

Greensboro, North Carolina, United States

• Responsible for driving retailer alignment through the creation of impactful merchandise assortments and strategic, profit driven financial plans. Key contributor to delivering annual wholesale revenues of $44.7M.
• Instrumental in the placement of multiple, key investor driven corporate initiatives during 2021, resulting in $2.1M of new, incremental business.
• Secured the continued table presence of a key company growth driver after the account had initially communicated the floorspace would be reallocated, resulting in an additional $5.1M in realized, annual revenues.
• Manage, negotiate and communicate internal financial obligations to members of corporate finance and accounting, providing relevant audit validation for all vender service agreements.
• Led monthly account review meetings with members from brand leadership roles across sales, merchandising and operations, discussing current trends in the marketplace, opportunities to the current line assortment and.
• Served as the primary liaison between the account and internal operations teams for all supply and demand forecasting projections and manufacturing inquiries.

Greensboro/Winston-Salem, North Carolina Area

Responsible for the creation and implementation of detailed financial plans for sales dollars, units and margin, as well as the weekly management of the retailer’s inventory plan.

Fort Myers, Florida Area

Fort Myers, Florida Area

Bradenton, FL

Fort Myers, Florida Area