Christopher Barry Email & Phone Number

Glasgow, Gb

Glasgow, United Kingdom

I manage a team of 11 food service specialists selling Britvic Soft Drinks portfolio into the catering industry. My role working for a field market includes managing the relationship with Britvic to ensure the team deliver the required outcome of sales growth through increased distribution and the creating of new opportunities for their brands with in the market place.

United Kingdom

Managing a team of 10 Business Development Executives selling Britvic range into the food service industry.

• Management of a team of 10 Grocery Sales Executive representing Britvic Soft Drinks within the Big 4 Grocers; Tesco, Morrisons, Sainsburys and Asda.• Liaise with Britvic Account Managers to ensure flawless execution of their account plans in store.• Inspire and Motivate my team to perform above average and think outside the norm to maximise sales.• Manage the recruitment of new team members.• Carry out detailed performance reviews of team members.

• Source and negotiate new business with independently owned shops and groups of shops within the North of the UK.• Source new business as a mix of targeted activity and follow up enquires from retailers. • Build detailed recruitment plans and strategy.• Support and follow up on national campaigns.• Identify localised marketing campaigns as required.• Link in with the Central Operations Manager to identify direct lead generation requirements.• Drive and monitor store openings throughout conversion process.Key accomplishment:• 12 months to March 2009 opened 31 new accounts with an annual spend of c.£9.1 million.• Recruiting Penny Petroleum / Top Spot Group worth approx. £1 million per year

• Reporting directly to the Regional Director, with responsibility for managing Sales Representatives, Telesales Agents, Warehouse Operatives and Administrators. • The operation had an annual turnover of £15 million and a product range of over twenty thousand items.• Role included setting prices for our customer base, compiling the future budget and approving the sales projections within the Scottish region.Key accomplishment:• After 9 months I had increases turnover from £15 million to £17 million per year and increases Gross Profit from 22.5% to 25%

United Kingdom

• Responsibilities included full P&L management of business within Scottish and Newcastle Ltd and InBev UK Ltd, the payment of over riders and rebates, and developing and evaluating promotional activities throughout the customer base. • In day to day contact with the accounts, finance, marketing and buying department within the customers. • Sourcing and winning of new opportunities from the existing customer databases of InBev and Scottish and Newcastle as well as ensuring maximum retention of existing business in the face of strong competition from a major competitor.• Overseeing of the Independent Licensed Wholesales within Scotland assisting the account managers in negotiating terms and conditions as well as sourcing new business within these customers. • Tasked with finding new business opportunities within the market place such as meeting with pub and hotel groups that were supplied by my customers and selling them the benefits of using Britvic’s products against the competitions.Key accomplishment:• Scottish and Newcastle’s year on year spend grew by £2 million (10%) from £20 million to £22 million.• InBev’s year on year spend grew by £2 million (22%) from £9 million to £11 million.• Renegotiated T&C and pricing with InBev increasing profitability by 0.5% and guaranteeing listings for new products.

United Kingdom

• Managed Nestlé’s confectionery business with Compass Group. Negotiating terms and working with their category management team to gain the maximum business for Nestle. • Liaised between Compass’s Regional Managing Directors and Nestlé, acting as the conduit for the movement of business information to meet both their needs and implement Nestle business plans in line with divisional goals. Territory Manager September 1999 – April 2001• Managed the Nestlé business at a Unit and Area Manager Level throughout Scotland for Compass and Sodexho – the UK’s two largest contract caterers. • Managed seven hundred and fifty accounts, promoted Nestlé product solutions as the best fit for the need of the units and placed food, confectionary and drinks brands in their businesses.Key accomplishment:• Identified need and found solution to selling confectionery on oil rigs creating £3.6 million incremental sales to Nestle, and increasing customer’s sales by c £10 million, per year.• Won and implemented Nestlé’s single biggest vending site at BNFL Sellafield worth c £6.5 million per year.

Master Of Science (Msc), International Marketing

Bachelor'S Degree, Hospitality Administration/Management

Education record