Christopher Baum Email & Phone Number

Rochester, MI, US

Oversee editorial, production, and advertising sales teams for ConferenceDirect MeetingMentor, a highly regarded business journal and monthly digital newsletter for senior meeting professionals. MeetingMentor's core audience is comprised of ConferenceDirect's 400+ associates- and representatives from their 4,500+ clients worldwide- who booked almost 13,000.

Directed all aspects of the Reno-Sparks Convention and Visitors Authority (RSCVA), including supervision of 100 full time employees and management of the Reno-Sparks Convention Center, Reno Events Center, National Bowling Stadium, Livestock Events Center and Wild Creek Golf Course. Rebuilt sales team with VP-Sales and achieved meeting and convention sales.

Supervised 25 professionals at the world's first convention and visitors bureau, including group and transient sales, marketing, the Film Detroit division, and numerous automotive tourism programs for "The D." Created Detroit's, "Cars. Culture. Gaming. Music. Sports." destination positioning and the legendary, "Who's the Genius Who Picked Detroit? (The.

Hired by Publisher as a travel industry VP to create and pitch multi-tiered marketing programs to peer VPs at major travel companies for America's most highly awarded magazine, The New Yorker. Successfully handled Starwood, Marriott, RockResorts, Fairmont, Delta, NetJets and other key travel accounts, generating millions of dollars of incremental travel.

Brought on board to help this international movie theater company, and parent of Sumner Redstone's Viacom, diversify their offerings. Created programs to promote stadium seating auditoriums worldwide for midweek corporate and association meetings; implemented tests for the digital projection of films; and explored partnerships with outside.

Supervised all sales, advertising, reservations and public relations functions for this upscale collection of properties in the U.S., Caribbean, Bermuda, Peru, Italy and throughout Egypt. Ran full service, in-house advertising agency at Boston headquarters for corporate and property campaigns, and created/executed numerous high profile consumer, meeting.

Hired to direct and oversee all advertising and public relations for Hilton and Conrad Hotels worldwide. Coordinated rebranding with Landor & Associates, United States Olympic Committee and LPGA sponsorships, etc. Left to return to the East Coast for family reasons.

Held many senior sales and marketing positions over nearly fifteen years with Westin, including: Regional Director of Sales, South Central, in Houston; Director of Marketing for The Westin Chicago O'Hare; Director of Marketing for The Westin Peachtree Plaza Atlanta; Corporate Director of Advertising & Public Relations; and Corporate Director of Marketing.

Bs, Hotel Administartion

High School