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Senior hotel and destination executive with extensive experience delivering results through the creative intersection of publishing, marketing, and sales.
Conferencedirect Meetingmentor
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Senior Vice President And PublisherConferencedirect MeetingmentorRochester, Mi, Us
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Senior Vice President & PublisherConferencedirect Meetingmentor Jan 2016 - PresentOversee editorial, production, and advertising sales teams for ConferenceDirect MeetingMentor, a highly regarded business journal and monthly digital newsletter for senior meeting professionals. MeetingMentor's core audience is comprised of ConferenceDirect's 400+ associates- and representatives from their 4,500+ clients worldwide- who booked almost 13,000 corporate, sports and association meetings, conventions, competitions, and incentives in 2023 alone. MeetingMentor is the ONLY meetings industry publication that can prove the actual volume of definite business contracted by its core readership every year- by rooms revenue, room nights, destinations, and individual hotels used.
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President & CeoReno Tahoe Usa Jan 2012 - Dec 2015Directed all aspects of the Reno-Sparks Convention and Visitors Authority (RSCVA), including supervision of 100 full time employees and management of the Reno-Sparks Convention Center, Reno Events Center, National Bowling Stadium, Livestock Events Center and Wild Creek Golf Course. Rebuilt sales team with VP-Sales and achieved meeting and convention sales goals for the first time in five years. Launched aggressive marketing programs, negotiated high profile industry sponsorships, and served as President and Chairman of the Regional Air Service Corporation and a Nevada State Travel Commissioner. Responsible for $37 million annual budget at the RSCVA.
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Senior Vp, Sales & MarketingDetroit Metro Cvb Jan 2006 - Dec 2011Supervised 25 professionals at the world's first convention and visitors bureau, including group and transient sales, marketing, the Film Detroit division, and numerous automotive tourism programs for "The D." Created Detroit's, "Cars. Culture. Gaming. Music. Sports." destination positioning and the legendary, "Who's the Genius Who Picked Detroit? (The Board of Mensa)" ad campaign and its many iterations. Negotiated a Strategic Sponsorship with the American Society of Association Executives (ASAE) that led to Detroit hosting the ASAE Annual Meeting & Exposition at the newly renovated Cobo Center in August, 2015. -
Director Of Travel AdvertisingConde Nast/The New Yorker Jan 2002 - Dec 2005Hired by Publisher as a travel industry VP to create and pitch multi-tiered marketing programs to peer VPs at major travel companies for America's most highly awarded magazine, The New Yorker. Successfully handled Starwood, Marriott, RockResorts, Fairmont, Delta, NetJets and other key travel accounts, generating millions of dollars of incremental travel advertising business.
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Vice President, New Business DevelopmentNational Amusements 2000 - 2001Brought on board to help this international movie theater company, and parent of Sumner Redstone's Viacom, diversify their offerings. Created programs to promote stadium seating auditoriums worldwide for midweek corporate and association meetings; implemented tests for the digital projection of films; and explored partnerships with outside restaurant/entertainment companies to capture more of the public's entertainment spend. Reported to Shari Redstone. The New Business Development Department was dissolved after the terrorist attacks of 9/11/2001. -
Vice President, Sales & MarketingSonesta Hotels, Resorts & Nile Cruises 1991 - 2000Supervised all sales, advertising, reservations and public relations functions for this upscale collection of properties in the U.S., Caribbean, Bermuda, Peru, Italy and throughout Egypt. Ran full service, in-house advertising agency at Boston headquarters for corporate and property campaigns, and created/executed numerous high profile consumer, meeting, and travel industry sponsorship, sales, and marketing programs to effectively give Sonesta a presence in the marketplace far greater than its actual size. -
Vice President, Marketing CommunicationsHilton Hotels Corporation 1990 - 1991Hired to direct and oversee all advertising and public relations for Hilton and Conrad Hotels worldwide. Coordinated rebranding with Landor & Associates, United States Olympic Committee and LPGA sponsorships, etc. Left to return to the East Coast for family reasons.
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Corporate Director Of Marketing-ResortsWestin Hotels & Resorts Jun 1975 - Jan 1990Held many senior sales and marketing positions over nearly fifteen years with Westin, including: Regional Director of Sales, South Central, in Houston; Director of Marketing for The Westin Chicago O'Hare; Director of Marketing for The Westin Peachtree Plaza Atlanta; Corporate Director of Advertising & Public Relations; and Corporate Director of Marketing- Resorts. One of three executives from the field chosen to serve on sixteen month long Marketing Task Force, analyzing data, conducting outside research, and making presentations with recommendations to the CEOs of UAL (United Airlines) and Westin on all aspects of sales, marketing, convention services and reservations for the company. Subsequently chosen by UAL CEO Dick Ferris to cross-train in airline marketing at United Airlines Headquarters in Chicago, serving as Associate Market Manager- Northeast (Westin was owned by United for over fifty years, prior to Starwood's purchase of the brand.)
Christopher Baum Skills
Christopher Baum Education Details
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Hotel Administartion -
Friends Academy, Locust Valley, New YorkHigh School
Frequently Asked Questions about Christopher Baum
What company does Christopher Baum work for?
Christopher Baum works for Conferencedirect Meetingmentor
What is Christopher Baum's role at the current company?
Christopher Baum's current role is Senior Vice President and Publisher.
What is Christopher Baum's email address?
Christopher Baum's email address is cb****@****cva.com
What is Christopher Baum's direct phone number?
Christopher Baum's direct phone number is +177575*****
What schools did Christopher Baum attend?
Christopher Baum attended Cornell University, Friends Academy, Locust Valley, New York.
What are some of Christopher Baum's interests?
Christopher Baum has interest in Screenwriting, Hot Rods And High Performance Cars, Collecting Rustic/travel Memorabilia, Movies.
What skills is Christopher Baum known for?
Christopher Baum has skills like Advertising, Hotels, Tourism, Marketing Communications, Marketing Strategy, Marketing, Entertainment, Public Relations, Hospitality, Sales, Management, Event Management.
Not the Christopher Baum you were looking for?
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Christopher Baum
Suffolk County, Ma3bc.edu, bc.edu, bc.edu3 +161783XXXXX
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Christopher Baum
Business Development | Sales & Partnerships | Global Business Development In 5 Continents & 50+ CountriesWeatherford, Tx -
2gmail.com, electrolux.com2 +186424XXXXX
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Christopher Baum
Collaborative Leader | Enterprise Solutions Enablement | Business Process Transformation | Delivering Operational Excellence & Strategic Value Via Technology SolutionsGreater Philadelphia
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