Christopher Borgardt Email & Phone Number

Green Bay, Wisconsin, United States

Appleton, Wisconsin, United States

• Direct a team of experts in the use of analytics and UX tools to optimize user experience and the customer journey
• Drive optimization in user experiences, revenue generation, and cost/effort reduction through both quantitative and qualitative analysis
• Own the marketing strategy behind major ecommerce support divisions such as Communications and Graphic Design
• Lead lean management systems through all levels of the Marketing team through daily stats sheets, weekly scorecards, and KPI targets
• Transform ROI tools used for website and Marketing projects to return a 3:1 return on all projects
• Develop customer flow maps for all divisions used to find gaps in digital advertising, digital marketing, and pricing strategy

Appleton-Oshkosh-Neenah Area

• Optimized and maintained company-wide pricing strategies to maximize overall profit per sale and quality of earnings potential
• Collaborated with Executive Marketing and Operations leadership in order to leverage internal and external insights to grow incremental sales
• Developed optimization team with emphasis on turning data into information, providing solutions through analysis, and lean management practices
• Leveraged lean management practices such as daily stat sheets, weekly scorecards, pareto analysis, and strategy planning to ensure company maintained 50% year over year growth
• Accountable for the development of wheel and tire inventory dashboards which allowed all divisions to focus on how and what to sell to maximize both revenue and profit per sale
• Launched website-wide extended warranty program through ownership of Upsell Process Improvement Team which grew incremental profit by $2 million in 2021

Oshkosh, Wisconsin Area

• Drove strategy, secured business, and developed customer base for Snacks, Nuts, Seeds, and Bakery markets with over $120 million of revenue
• Secured contract renewals through accurate pricing analytics, terms and rebate negotiations, and collaboration with Sales and Legal teams
• Influenced cost take out and targeted growth opportunities through commercial leadership on the Oshkosh, WI, Hazleton, PA and Yuba City, CA plant profit improvement teams
• Leveraged consumer insights groups and software, such as Mintel and Euromonitor, to guide market strategies in vastly different market spaces
• Responsible for Gross Margin, Contribution Margin and Conversion Margin for all products sold under the Bakery and Snacking markets

• Drove strategy and growth for Snacks, Nuts and Seeds markets
• Secured contract renewals by negotiating savings, service, and rebate terms
• Influenced cost take out and targeted growth opportunities through work on the Oshkosh Plant Profit Team
• Promoted customer engagement through frequent customer visits, plant tours, and press approvals
• Responsible for Gross Margin, Contribution Margin and Conversion Margin for all product sold under the Snacks, Nuts and Seeds markets

Oshkosh, Wisconsin Area

• Led a team of four to seven Pricing Associates through shifts in organizational culture and strategy
• Trained team on all aspects of pricing and costing ensuring accuracy and efficiency
• Developed models to be used for bids and new contract customers which harmonize pricing and allow a critical analysis of both market price and contribution margin
• Accountable for all pricing sent to Sales and Marketing from pricing team including commercial and proposed quotes, price lists, bids, price harmonization, and costing analyses.

Oshkosh, Wisconsin Area

• Drove change through Revenue Management through honest feedback of current processes
• Transformed and maintained Design to Win calendar which houses over $500 million worth of contracts
• Developed skillsets within Marketing and Pricing through price harmonization exercises
• Constructed strategies and value propositions by extracting customer and competitor insights
• Transitioned into a Subject Matter Expert on Revenue Management Software and processes and continued to propel change by initiating a training process for Marketing

Oshkosh, Wisconsin

• Managed entire account for major CPG company including everything from the quarterly Price Adjustment Formula, multi-million dollar bids, and price takeout/unification strategies
• Acquired knowledge of market pricing in applicable frozen vegetable and frozen meal markets by continuous study and work within these segments.
• Became the driving force behind multiple projects, such as Business Objects training, Vendavo price segmentation with market price development, and Onboarding Training
• Maintained continuous margin enhancement for applicable markets by studying order quantities, waste and machine rates, unified pricing, and market price analysis

Green Bay, Wisconsin Area

• Controlled all formal quote preparation including freight, product, installation, and part pricing for multiple states such as Arizona and Missouri
• Provided exceptional sales and product knowledge for customers and dealers in respective territories
• Maintained and governed the use and access of multi-hundred thousand dollar contracts
• Coordinated orders between various departments including, but not limited to, transportation, order entry, sales, CAD, and finance

City Center, Oshkosh

- Assisted the training process of new hires within the call center at Silver Star Brands. - Coordinated the efforts of the other mentors involved in the training process. - Worked one on one with new hires in the call center. Through these one on one meetings, I worked with the individual in order to enhance their performance and abilities not only with.

Oshkosh, Wisconsin Area

Oshkosh, Wisconsin Area

Bachelor Of Business Administration (Bba), Economics, 3.2

Activities and Societies: Music Minor completed as of 2011. Secretary of "Student for Music" 2010. Treasurer of the Chamber Choir at UW-O.

Bachelor Of Business Administration (B.B.A.), Economics