Christopher C. Email & Phone Number

Florida, United States

Greater New York City Area

• Spearheaded the creation and execution of merchandise strategies across 26 global Nickelodeon & Paramount location based experiences encompassing hotels/resorts, theme parks, live tours, FECs, museums, licensed events.
• Directed a team of over 30 global buyers/planners, orchestrating regional merchandise strategies that aligned with the essence of Nickelodeon & Paramount brands
• Fostered & built strong meaningful relationships with global partners/vendors
• Established a robust process for quarterly performance analysis, driving assortment recommendations that yielded 320% revenue growth for both brick-n-mortar & e-commerce
• Pioneered trend identification and global vendor sourcing to fortify the overarching merchandise strategy spanning 22,000+ skus
• Encompassed end-to-end product development lifecycle across all product categories

Greater New York City Area

• Lead Buyer for the license product category, forging collaborative relationships and ventures with ViacomCBS, Fox, Iconic Brands, NBC Universal, Bravado, Champion, Under Armour, Fila, and Nike
• Managed complex merchandise contract negotiations and communications with leadership and legal
• Formulated detailed sku assortment plans and operationalized OTB strategies for all limited edition collections

Dallas/Fort Worth Area

• Orchestrated a comprehensive $60M OTB and executed seasonal promotional cadence, through sales trend analysis, for network of 4,000 retail stores and e-commerce site
• Increased sales 203% in total apparel while decreasing inventory by 76% compared to LY
• Partnered with industry-leading IP holders such as Activision, Sony, Bandai, Disney, and Warner Brothers while driving consumer engagement via exclusive products and compelling marketing campaigns
• Instituted innovative fabric platform programs in collaboration with manufacturers across multiple apparel categories, resulting in expanded private label opportunities with an average COG's savings of 25%
• Navigated a dedicated team of six direct reports

San Francisco Bay Area

• Crafted a strategic $39M annual OTB, focusing on margin optimization, sell-through, merchandise flow efficiency, and markdown reduction
• Forged cross-functional partnerships with allocation, planning, marketing, and store operations teams, culminating in the seamless implementation of seasonal merchandise strategies
• Negotiated with overseas and domestic vendors, resulting in a 8% annual cost reduction

New York, New York

• Created/executed a $12M OTB, amplifying sales by 15%, concurrently achieving a margin increase to 45%
• Managed a portfolio of 25 prominent global brands, including New Era, UA, Adidas, Reebok & Fila

• Provided markers; information, such as price mark-ups or markdowns, manufacturer number, season code, and style number.
• Organized a weekly conference with the Merchandise Manager and the buying team to discuss analysis and proposed action in terms of trends, problems, and areas of potential.
• Generated weekly selling reports to ensure proper markdowns.

• Performed market research and sales analysis on advertising trends and sales-generated activity to gather comparative and historical data
• Prepared sales analysis reports (OMS) and correspondence (Word Perfect) for management review
• Communicated extensively with store managers throughout 2000 locations to research inventory, product availability, and pricing; records information on product database
• Assisted in sourcing materials and hardware for handbags