I serve as the Chief Medical Officer for Aesthetic Physicians/Sono Bello - the largest provider of cosmetic surgery in US. I support 180+ plastic and cosmetic surgeons across 100+ accredited surgical centers and facilities in over 40 states. I am engaged with the implementation and oversight of best practices and QA/QI activities, training of surgeons, and design and launch of innovative surgical procedures. As an Executive VP, I provide direct support to the President/CEO. My primary role is that of advocacy for patients and surgeons, while focusing on the financial success and the mission-based goals of the organization.Do No Harm, Do Good, Do It Better!