My role involves crafting strategic marketing proposals for both existing and prospective clients, designing and overseeing the development of websites, as well as managing promotional content. Additionally, I am responsible for creating and organizing digital media content calendars to ensure a consistent online presence. I maintain regular communication with clients to foster strong relationships and guarantee their satisfaction with our services.

At Mercedes-Benz USA, I led a national dealer website audit of over 350 dealerships to enhance user experience (UX) and utility across the dealer network. I developed data retention and deletion policies for third-party vendors to ensure compliance with best practices for data management. Additionally, I updated our brand guidelines to ensure consistency and clarity in branding. The rest of my time was spent assisting with various projects and supporting the Vans team.

In my role, I author and publish weekly articles focusing on high school track and cross country news and events across Mississippi. Collaborating on editorial strategies, I contribute to the effective presentation of stories featuring the state's premier athletes. Additionally, I spearheaded the creation and coordination of digital content aimed at optimizing shares and views, resulting in a notable 100% increase in engagement. Furthermore, I travel around the state to personally cover meets, capturing moments through photography, videography, and conducting insightful athlete interviews to enrich the storytelling experience.

During my time in this startup environment, I held a multifaceted role that exposed me to various areas of business operations. Notably, I successfully curated and managed an account list comprising over 75 recurring clients, contributing to 40% of the company's overall customer base. In addition to client management, I handled internal responsibilities such as order fulfillment, check deposits, and shipment deliveries. Furthermore, I actively supported marketing initiatives by participating in advertisement productions and product display/sampling activities.