Christopher Drummond Email & Phone Number

Toronto, ON, CA

Collaborating with small and mid-sized enterprises (SMEs), as well as not-for-profits (NFPs) to create effective business strategies using market research, value proposition development, sales channel expansion, online marketing strategies and content marketing. Recent engagements include thought leadership and content marketing for a Toronto-based HR.

Toronto, Canada Area

Led a team of subject matter experts to expand Canada’s pool of technology workers and address the country’s evolving workforce requirements. Secured $1.6 in government funding for the development of university and college degree programs combining business and technology management training. Established national learning outcomes and competency standards.

Toronto, Canada Area

Focused on technology–related education and post-secondary degree development in line with projected hiring needs of corporate members. Expanded high school outreach program to 4 cities in less than 12 months, improved corporate participation by 300% and increased student involvement in seminars from 2,500 to 10,000 annually. Increased visibility in the.

Toronto, Canada Area

Provided full-service content marketing for small and mid-sized enterprises (SMEs), as well as not-for-profits (NFPs). Facilitated planning sessions, helped business leaders develop communications strategies. Worked with executives and marketers to establish messages plan campaigns and prepared material for websites, blogs, white papers, webinars.

Toronto, Canada Area

Led a national team of 12 marketing and communications specialists located in Toronto, Montreal and Ottawa. Developed and implemented a national integration strategy for 65 branches, three divisions, 6 lines of business and 8 brands following the organization's acquisition by Randstad NV. Facilitated corporate planning and investor reports with quarterly.

Toronto, Canada Area

Rationalized brand strategy following the organization’s acquisition by the Vedior Group and continued to expand market share, revenues and EBITDA. Facilitated corporate planning and investor reports with quarterly reviews of business performance, competitive scans, emerging trends and loyalty surveys. Increased referrals and market share with integrated.

Toronto, Canada Area

Led a team of marketing and communications specialists and worked with the executive team to expand revenue and EBITDA, while maintaining an annual growth rate three times the industry average. Pioneered PR efforts and became the company’s primary media spokesperson. Authored white papers and market studies, including labour market research using in-house.

Toronto, Canada Area

Led a team of marketing professionals responsible for general marketing and sales support. Prepared presentations, proposals and client research. Revised online presence with a redesigned, re-branded website. Expanded the organization’s reputation as a labour market authority with quarterly trends reports. Launched new lines of business in Finance and.

Toronto, Canada Area

Prepared unsolicited bids, as well as RFP responses for prospects in the public and private sectors. Improved strategic planning and introduced an online tracking mechanism that resulted in a win rate in excess of 75%. Revised the standard catalogue of service descriptions and worked closely with client executives to develop customized material for.

Toronto, Canada Area

Led a team of marketing and communications specialists and worked closely with market analysts, product managers, and senior executives to develop online sales tools for 150 relationship managers across Canada. Translated corporate strategy into sales material focused on “strategic” and “transactional” markets and developed collateral, product sheets.

Toronto, Canada Area

Monitored loan facilities, receivables and other covenants for a team of relationship managers in the Commercial Banking division. Helped to establish a central back-office facility to increase efficiencies and provide consistent service levels. Developed a rudimentary, online tracking system to highlight investment maturities, loan expiries and repayment.

Conducted branch-level administration of money-market investments (T-bills, commercial paper, bankers’ acceptances, certificates of deposit and asset-backed securities) and foreign-exchange swaps. Managed relationships with personal and commercial clients and regularly solicited feedback through formal surveys to rate performance and improve service.

Ma, Philosophy

Ba, Political Science, History