Innovative, resourceful, and self-directed leader, with demonstrated success in product marketing management, analytics, and strategy. Extensive background in market analysis, concept development, content strategy, performance tracking, metrics, information strategy, statistical analysis, demand generation, and process improvement. Critical thinker and results-driven, with excellent communication skills, cross-functional team leadership/collaboration, and a strong work ethic. Transforms business goals into strategic marketing initiatives that drive results and achieve key deliverables. CORE COMPETENCIES:Marketing Management | Requirements Analysis | Strategic Planning | Market Research/Analysis | Competitive Analysis Business Intelligence | Marketing Trends | Marketing Strategy | Marketing Campaigns | Go-To-Market Strategies | SEO Product Marketing | A/B Testing | Marketing Analytics | Data Analytics | KPIs | Performance Tracking/Optimization Concept Development | Best Practices | Digital Analytics | Metrics | Web Strategy/Marketing | Webpage Performance Information Strategy | Data Sourcing/Structuring | Data Warehouses | Statistical Analysis | Solutions Development | ROILeadership | Project Management | Change Management | Process Improvement | Sales | CRM | Demand GenerationTECHNICAL SKILLS:MS Office | Tableau | Power BI | Salesforce | JavaScript | C++ | Google Analytics | SQL | MySQL | SAS | R | HTML | Python | Adobe | SAP BusinessObjects KEY ACCOMPLISHMENTS:• Reimagined stakeholder evaluation of the team’s value, transforming the focus from a hands-off relationship providing solutions to a fully integrated, synergistic relationship where meaningful analytics in each industry vertical exists• Liaised with key stakeholders regarding their custom requirements, directing a team to build a homegrown, full-scale analytics delivery management application that enabled requests and real-time status updates• Iterated the analytics delivery management application to dynamically market Analytics’ products to thousands of new and repeat stakeholders based on their business needs
Listed skills include Marketing Management, Direct Marketing, Product Marketing, Information Technology, and 46 others.