Christopher Foley Email & Phone Number

Pleasantville, NY, US

New York City Metropolitan Area

• Award winning creator of thought leadership and sales enablement content focused on data and attribution measurement.
• Winner, 'Best Campaign of the Year'-Multichannel News Advanced Advertising Innovation Awards 2021.
• Winner, 'Best Use of Multiple Platforms'-Multichannel News Advanced Advertising Innovation Awards 2022.Finalist, 'Excellence in Advanced TV' Award for Online Media, Marketing and Advertising (OMMA) Awards 2022
• External content creation including whitepapers, articles, case studies, lead generation emails and social media posts and prospecting.
• Sales and marketing toolkit collateral creation including presentations, upfronts, one-sheets, competitive positioning and category overviews.
• Internal education including demo videos, podcasts and model pitches. Write creative briefs and communication plans and socialize with cross functional teams.

Norwalk, Connecticut

• Consult local and regional advertisers on putting the Altice a4 Advertising suite of capabilities to work for their brand.
• Deliver on brand needs by targeting well-defined audiences on cable television and digital media platforms that include Optimum, News 12 Networks, FIOS, Cheddar and OTT/CTV options.
• Demonstrate industry leading geotargeting potential to reach consumers precisely where they live, on every device.

Greater New York City Area

• Strategically marketed Ampersand’s $2B sales, marketing and technology business
• Played pivotal role in transforming the B2B marketing strategy and go-to-market messaging for Ampersand’s multi-screen TV capabilities on linear and digital platforms including Cable, Video On Demand, Addressable TV.
• Led a team of 8 marketers to support 300+ sellers and executives, across 17 offices, with strategic presentations, digital collateral, sales training, whitepapers, lead gen account intelligence and demand gen content.
• Ampersand Marketing awarded 2020 Marketing Team of the Year by Cablefax
• Worked with advertisers to leverage the largest data set in TV alongside 1st and 3rd party data to target brand audiences, optimize campaigns and analyze post-campaign performance to meet business outcomes and KPIs
• Created annual upfront presentations and key category events to build partnerships with industry leaders and demonstrate our unique value and capabilities

Greater New York City Area

• Managed NCC Media's (Ampersand's) Sales Marketing team to provide Sales, Business Development and Sales Management with marketing insights, strategies and supporting materials for category, account and corporate.
• Authored "The Essential Guide to NCC Media" - industry leading publication on navigating locally targeted multi-screen television media
• Created Smart Buy – an industry leading data-driven consultative media planning and buying platform developed to target brand audiences

New York, New York

• Represented highly profitable division of Initiative Media that provided financial and product inventory solutions to clients in conjunction with media planning and buying services. Worked extensively with CFO’s and.

• Responsible to present integrated media and merchandising opportunities to current and future clients of The Weather Channel, weather.com, and Weather Channel ITV
• #1 in Sales, #1 in New Business Development, and #1 in the sales of integrated packages to clients
• First recipient of the Innovator Award in 2000 for excellence in recognizing and developing powerful new revenue streams from weather triggered media

• Secured Discovery International a firm position in the international media portfolios of US based multinational corporations

• Launched an International Advertising Sales division reporting to the Executive VP of CNBC and MSNBC Advertising Sales
• Brought 30 of the largest US based multinational advertisers to NBC’s International air
• Produced a weekly sponsored business program titled, “First and the Best,” that aired on CNBC in Europe, Asia, India, Latin America and the US

• Start-up sales division. #1 billing salesperson and #1 new business salesperson
• Created audience research and sales positioning that recognized E! as the leader in young adult audience concentration

• Recruited to MTV Europe to direct a start-up sales operation in the UK.
• Developed dual revenue stream; sold MTV Europe on a Pan-European basis to international clients resulting in $1.2 million of new business upon entering the 90/91 fiscal.
• Sold MTV’s UK penetration to clients whose primary business was in the UK.
• Recognized for the development of “in-country” sales which became the #1 priority for future growth.

• Account Director Position '88-'89
• Responsible for selling MTV and VH-1 and assist new account managers on the team.
• Personally responsible for more than 10% of the combined MTV/VH-1 billings.