Christopher Gates Email & Phone Number

Sacramento, California, United States

• Primarily contract marketing serving clients and brands in the consumer packaged goods (CPG) and consumer goods categories including beverage, nutritional supplements, and outdoor recreational goods• Led full calendar shopper marketing initiatives for CPG companies (Reser’s Fine Foods, Ajinimoto) in large store/Mass and club• Leveraged Retail Media Networks (RMN) such as Walmart Connect, Roundel (Target), WAG, KPM to execute shopper marketing strategies as well as data insights • Utilized the latest technologies such as artificial intelligence automations to drive exceedingly strong business results from limited budgets. Continuously implemented a digital first approach to consumer marketing while optimizing customer journeys.• Executed a diverse range of services encompassing shopper marketing, brand vision architecture (BVA), email/SMS marketing via mailchimp/klaviyo/shopify, SEO, social media management and content creation, meta and google ads management, seasonal omni-channel marketing campaign creation, influencer and affiliate management, public relations, brand partnerships, new product development and go-to-market strategies.

California, United States

• Led comprehensive marketing initiatives, overseeing marketing channels including brand, digital, retail, e-commerce, email/sms, social/PR, influencer/affiliate, experiential• Implemented both B2B and DTC sales funnel techniques for the ecommerce channel resulting in a 9x YOY growth in website sales • Developed an omni-channel strategy across digital platforms, field events, and tasting rooms within the channels of ecommerce, direct retail, on-premise, club and wholesale, while defining and executing critical KPIs for each• Directly managed a team of 7 including 2 sales representatives, 2 PR managers, 2 tasting room managers, and 1 graphic designer

Northern California

• Responsible for the creation, execution, reporting, and budget management for all shopper programming in top 10 NRS accounts• Responsible for vendor management for third party shopper marketing initiatives including Catalina, Ibotta, Instacart, News America, Pinnacle, InMarket and others• Solely responsible for channel marketing in large store, mass, drug, and CR including (but not limited to) the banners of Kroger, Ahold, Publix, Walmart, Target, CVS, Walgreens, and select CR customers• Lead project manager on multiple fully integrated national pillar program initiatives including the Winter Olympics and Fall Football. Project management included working cross functionally with all marketing channels, managing agencies on content and POS creation, banner sell in both nationally and regionally, developing regional sales initiatives, and coordinating the integration of programs in to the larger commercialization process• Consumer Analytics and Category Insights Management for channel marketing as well as post program analysis utilizing tools such as Tableau through internal and syndicated data including Nielsen, Matrix, IRI, 84.51, SPINS and more

San Francisco Bay Area

• Managed 5 states top-down through local Coca Cola (CCR) distribution centers• Increased market share in the SDMU (San Diego Market Unit) by over 80% compared to year prior (before employment)• Developed strategies resulting in the highest market BDI/CDI in the nation• Successfully transitioned and implemented strategies incorporated in the SDMU up to the Northern California Market Unit• Developed and executed both local and national retail sales and marketing programs in conjunction with top-line company goals• Worked with Coca Cola proprietary systems to develop a targeted approach to sales and worked to incentivize local sales managers to increase volume• Managed the relationship between ZICO and our local distributors (Coca Cola, Odwalla, UNFI etc)

Greater San Diego Area

SkillStorm specializes in providing the top 10% of IT talent to organizations on a temporary, temporary-to-hire and direct-hire basis. We work to establish a successful relationship between our client company, candidate and SkillStorm itself.SkillStorm's expertise and vast array of resources, combined with our commitment to excellence and unique personalized approach, enable the company to deliver optimal services that surpass the needs of clients and job candidates.SkillStorm Commercial Services, LLC, is a privately-held, specialty staffing firm with 14 offices across the United States and headquarters in San Diego, CA.

Function drinks is a health drink company based out of Redondo Beach, California. Using all natural ingredients, each type of drink targets a certain function of the body that needs enhancement. With over ten flavors, there is a Function for every function of your body.