Christopher Howell Email & Phone Number

United States

Sayreville, Nj

Create a brand plan and strategy while ensuring all aspects of the products align with the ethos and goals of the brand. Plan, implement and execute successful consumer and trade marketing programs to improve global brand recognition, loyalty and reputation, sales, and market share. With full brand P& L responsibility, set and achieve revenue, profit, and share growth goals. Closely track and analyze market trends and competitors’ methods to tell a compelling narrative and maintain a competitive edge. Manage and mentor Associate Brand Manager/direct report to take an active leadership role in the product development process. Value-Added Achievements:- Streamlined the company’s US and Canadian product lines by consolidating into one global SKU, which reduced the total number of SKUs in the grocery channel portfolio by 48%, increased warehouse space, and led to a substantial boost to forecast accuracy. - Introduced new and seasonal products that contributed on average 13% of sales revenue each year on top of base business. Uncovered opportunities in the marketplace by utilizing market trend reports and IRI/Nielsen data. - Nominated for the Sabert’s 2018 CEO Values Award for consistently exemplifying the company’s values, outstanding customer service, delivering results, and going above and beyond.

Managed the new product development project lifecycle with budget management accountability. Conducted focus groups to gain key insights on consumer behavior to determine the viability of launching an E-Commerce platform for the brand. Value-Added Achievements: Redesigned the Mozaik website to be a more interactive and content-driven platform to advance the company’s visibility and brand identity.  Led a grassroots marketing/influencer campaign utilizing established influencers in the home entertaining space to drive brand awareness that resulted in a 7% lift in website traffic.

Sayreville, Nj

Product Development/Selection - Determine new products to add to catalog and websiteCatalog Development - Coordinate with design team to ensure catalog is developed correctly and efficientlyManager of company's Amazon.com operations - Achieved sales of over $300k in 2013 Social Media campaign managerCreate and maintain promotions for e-mail blasts, company website, social media campaigns, and tradeshowsDevelop and maintain product linesAttend TradeshowsDesign sales/informative flyersWrite sales copy for catalogs and company websiteField/solve customer complaintsDevelop product videos