As a member of the Customer Experience Team then Digital Learning Lead at Gensolve, I was involved in multiple facets of the business, focused on the entire customer lifecycle, from lead generation to post-implementation support. I worked closely with the sales team to close inbound leads and then led the implementation process, ensuring that each client had a smooth and successful launch. I also developed and delivered digital learning programs to allow both new and existing customers to better utilize the full scope of Gensolve. Additionally, I was responsible for creating and managing digital marketing content to further promote Gensolve across multiple platforms.

Lead the creation and implementation of digital marketing campaigns, from conception to completion. Meet with clients to determine business requirements and anticipated outcomes. Establish scope of work, including resource allocation, timetable, and milestones. Manage the Victorian and New Zealand portfolio related to digital advertising, media content. social media campaigns, and engagement events across Australia and New Zealand. Collaborate with regional sales team to ensure the delivery of excellent service that will exceed client expectations.• Collaborate with operations team to develop and execute strategies to secure market opportunities that would further benefit clients.• Manage the production of sales collateral materials and ensure it meets brand requirements.

Developed and executed sales and management strategies to accelerate business growth and deliver the ultimate customer experience for those interested in the Tesla brand. Supported Tesla marketing plan through the launch of special customer events in shopping centres and other meeting spaces. Conducted team training and coached/mentored team for career growth and better performance.• Collaborated with team members on the design and execution of effective sales strategies to promote products and services to diverse populations.• Performed comprehensive market and competitive analyses focused on sourcing potential business opportunities and securing new customers.

While living in Sweden, I broadened my digital marketing skillset beyond the traditional bar environment. I managed social media promotion and content creation for both The Churchill Arms and The Bagpipers Inn. This included utilizing social media platforms to advertise special events and trivia nights, attracting new customers, and building brand awareness for both pubs. I crafted engaging content (e.g., flyers, social media posts) to promote their offerings, while also analyzing customer preferences to curate targeted events and specials. This experience honed my ability to cater to different audiences while maintaining a visually appealing bar environment through effective stock display.

Developed plans and launched marketing events to draw traffic for the opening of new Flight Centre stores. Conducted marketing trend analysis, researched competition, and developed and executed strategies to improve performance. Built and maintained effective working relationships with internal and external stakeholders.• Offered and delivered best client business and leisure travel packages.• Created and maintained leisure travel bookings and corporate travel meeting agendas.• Assisted clients with modifying travel arrangements, utilising relationships with wholesalers and airlines.

Led as many as 50 people in the planning and execution of experiential promotional events and advertising campaigns for multiple brands, focused on to increasing awareness and engagement with potential customers. Hired, trained, and coached new team members. Assessed team member competencies and knowledge gaps, and conducted training sessions, as needed. Managed preparation of marketing copy, images, videos, emails, and other collateral. Ensured compliance with all applicable regulations, standards, and policies.• Designed and implemented marketing events, including roadshows, in-store promotions, special events, sponsorship activities and experiential marketing activations.• Built brand awareness through successful campaigns and community engagement and generated leads, while managing internal and external marketing campaigns and programs.• Led successful marketing campaigns and events for high-profile brands, including Suncorp Bank, St George, Smirnoff, and Bundaberg Rum.

I was offered this permanent position after completing a brief period of work experience at Starcom MediaVest, the media buying subsidiary of Publicis. Acted as first point of contact for clients of the Mainstream team, one of three teams across the business Clients included Eagle Boys, Channel 10 and Subway Liaised between the media buyers and client to ensure clients’ needs were metNotable achievements Presented ideas and provided input into a significant national campaign, some of which were included in the high-profile campaign by the client