Christopher James Brown Email & Phone Number

Johannesburg, Gp, Za

Johannesburg Metropolitan Area

- Build and manage acquisition campaigns across various social, SEM, and display channels to drive revenue and increase ROI.- Analyze and optimize paid media campaign performance based on data-driven insights and strategy using quantitative and qualitative analysis.- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics, HubSpot and additional software used by Spitfire Inbound.- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.- Work with creative and marketing teams to test strategies and innovation.- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.- Collaborate on campaigns for various clients and work with the internal team to develop the project plan, goals and reporting on these campaigns to ensure that they are optimised from kick off to completion.- Manage the performance management team as both their line manager and to ensure that quality work is delivered.

Johannesburg Metropolitan Area

- I am responsible for the strategy and management of Leagues digital marketing, content marketing, paid media and email marketing efforts.- Responsible for approval of digital strategies for all clients- Ensure that there is a smooth transition of Digital Strategy to the consulting team who will deliver the strategy - Attend sessions or collaborate on the optimization of clients digital engagements or strategies- Accountable to direct the efforts of team members and third-party contractors or consultants in order to deliver on strategic plans, define objectives, and advise on quality- Aligning the client's business and technology objectives to strategy delivery- Ensure strategies are created to achieve the client's goals, for measurement, optimization and reporting standards.

Johannesburg Metropolitan Area

- Manage client expectations with day-to-day reporting and explanation of requirements of analysis, specification, design of projects on a technical and nontechnical basis. - Identify and manage project risk and maintain project plan. - Manage external contractors and in-house staff to ensure they produce on deadline.- Develop and maintain effective relationships with key contacts.- Interaction with project management system.- Work with project management team on improvements of digital systems.- Analyse feedback from the client, senior team members, contractors and other key stakeholders.- Testing and quality management.Key accounts: DStv (DStv.co.za & MyDStv App)

Johannesburg Area, South Africa

- Interact with clients to design marketing and sales strategies that support the proposed solution and achieve the client's business, brand and communication objectives.- Ensure that performance measurement, optimisation and return on investment are always considered.- Evaluate the digital marketing landscape and offer insights and innovative ideas to the business and clients.- Manage and coordinate strategists to develop digital marketing strategies for clients.- Work alongside other departments to ensure the delivery of solutions and strategies.- Analyse data and offer insights and recommendations to improve growth for our clients.- Report findings and growth to clients, make recommendations and optimise digital marketingstrategies.- Deal with consulting related client issues and provide satisfactory resolutions.- Effectively use company systems e.g. Production, Sales, CRM and Finance.- Grow and maintain strategic client relationships. - Contribute to strategic sales, RFIs, RFPs, proposals, cost estimates etc.

Johannesburg Area, South Africa

In addition to my role as a Senior Digital Marketing Strategist, I was also accountable for:- Managing team members and ensuring they are capable of briefing in and driving campaign activations.- Working with Project management to prepare monthly production plans.- Ensuring each client has goals set and help team members focus on achieving their goals.- Mentoring the team into better client management in accordance with League’s values.- Setting growth goals and how team members were tracking against them.

Johannesburg Area, South Africa

- Developed digital markting and strategies that supported the client's business, brand and communication objectives. - Ensured that performance measurements, optimisations and return on investment were always considered. Improved systems, processes and quality standards for delivering strategy and reporting to clients.- Evaluated the digital marketing landscape and offered insights and innovative ideas to the business and clients. - Ensured that all work is briefed into production.- Managed and mentored Juniors and Interns to produce, post and populate relevant content onto digital platforms. - Worked alongside other departments to ensure the delivery of solutions and strategies.- Analysed data and created reports that helped measure and optimise the client's business.Key accounts: Pilot Software, CaseWare / Adapt IT, Homemakers & Meniko.

Johannesburg Metropolitan Area

- Evaluated the digital marketing landscape and offer insights and innovative ideas to our business and to clients.- Assisted Senior and Mid-level Strategists in developing digital marketing strategies that support the client's business, brand and communication objectives.- Ensured that all work is briefed into production.- Produced, posted and populated relevant content onto digital platforms e.g. Websites, Blogs, Applications and Social Media- Worked alongside other departments to ensure the delivery of solutions and strategies.- Analysed data and created reports that help measure and optimise the client's business.- Made recommendations and optimise strategies.- Learnt to effectively use company systems e.g. Production, Sales, CRM and Finance

Johannesburg Area, South Africa

- Evaluated the digital marketing landscape and offer insights and innovative ideas to our business and to clients.- Assisted Senior and Mid-level Strategists in developing digital marketing strategies that support the client's business, brand and communication objectives.- Ensured that all work is briefed into production.- Produced, posted and populated relevant content onto digital platforms e.g. Websites, Blogs, Applications and Social Media- Worked alongside other departments to ensure the delivery of solutions and strategies.- Analysed data and created reports that help measure and optimise the client's business.- Made recommendations and optimise digital strategies. - Learnt to effectively use company systems e.g. Production, Sales, CRM and Finance

Johannesburg Area, South Africa

Assist in general administration for Manager of Hyscot Projects.

Johannesburg Area, South Africa

Assisted PA to MD in basic admin.

Bachelor Of Arts (Ba), Media Studies And Psychology

I studied a Bachelor of Art at the University of the Witwatersrand. I majored in Media Studies and Psychology. Other courses include.

Education record

Matric subjects include: English Afrikaans Life Orientation Mathematics Business Studies Physical Science Life Science Computer Literacy.