Successful migration of Toyota Vehicle hub content from legacy system to Sitecore CMS: 18 vehicles including launch of Fortuner and next generation HiLux.Coordinating a team of on- and off-shore content producers.Worked closely with developers, project managers, client stakeholders and external agencies to develop, optimise, implement, proof and deploy content to launch schedule.Managed SEO implementation, including liaising with external providers and client stakeholders.Content production for Toyota Lifetime of Advantages hub.

Managing a team responsible for content management, SEM, SEO, display, CRM and social media across three cruise brands.

Content Management, implementation of Sitecore CMS, anayltics and reporting for Australian Unity Health (Private Health Insurance and Overseas Visitors Cover).- Implementation and management of SEO and SEM campaigns in conjunction with external agency- Creation of campaign landing pages, reporting and conversion optimisation- Testing of new product concepts via Sitecore implemented landing pages, Facebook, Google Adwords and analytics, using lean startup methodology.- Introduction of mobile site- Interface between marketing and business technology- Testing and verification of web enhancements- Member retention through management of Wellplan Online and Online Member Services- Supporting other business units in their management of Sitecore content.

www.showbiz.com.auCreated, grew and managed the Showbiz Online department to a team of four digital marketing specialists responsible for • content management across multiple sites• email marketing (over a million emails per month)• show-specific microsite production• liaising with marketing team, internal IT and development and external stakeholders for approval of material, adhering to the brand guidelines for both producers/promoters and the individual loyalty programs.• SEO/SEM campaigns (managing agency relationship)• Social media• Affiliate marketing• Reporting and analysis

Short term contract position.Implementation of an extensive online advertising campaign:• Flash advertising across a variety of formats and networks• Sponsorship and text links• Search engine marketing• Email marketing• Briefing and managing relationship with external designer• Managing relationship with media agency• 3rd party post click/impression tracking.Print advertising campaign across a range of mediaTactical email campaignsLiaison with presenting partners and internal clientsBbriefing internal designerWeb content management.

Development and launch of NetBreak v3 – an enhanced platform for the delivery of high-impact Internet advertising — from initial spec to first campaigns for Telstra and Honda.Created marketing collateral, including brochure, production guide, website, emails and case studies.Event management, including catering, hiring function staff, invitations and follow-up for over 100 advertising and media company clients, partners and prospects.Produced TV-style online advertising for clients including Commonwealth Bank, Telstra, Saab and Optus. Account managed online campaigns for advertisers including Westpac, Bulletproof networks, Holden, Honda, Hyundai and Audi and their respective media and creative agencies

Implemented direct marketing campaigns for a supplier of enterprise email and knowledge management systems to some of Australasia’s largest organisations, including National Australia Bank, Qantas, Queensland Rail, Cathay Pacific, Malaysian Airline Systems and NSW Police. Lead generation, competitor, client and prospect research customer retention and up-sell.

Creation of marketing materials — newsletters, packaging, web pages & user guides (technical writing and layout) for MYOB accounting software.