Christopher Tolfree Email & Phone Number

London, GB

London

* Sourced and implemented 3rd party external Cookie Tracker technology to reduce risk for the REC.Worked in tandem with supplier and agency to deliver 3 weeks ahead of schedule and £3k under budget.* Managed a web team of 3 people to deliver on digital projects and maintain REC website.* Managed lead generation process into CRM using Drift and Zapier..

London

I was responsible for developing and executing, brand activations, lead generation and helping the brand continue to grow globally. I was proud at what I managed to achieve in helping this organisation continue on an exciting trajectory.We are shortlisted for the #DIAwards Best Newsroom for 2022.

London, England, United Kingdom

Setting up and executing the marketing strategy for a new run of investment for Watch My Competitor as we look to move into new markets and locations. We offer real time analytics on your chosen competitors and how your market is operating and your place in it. This is a Marketers dream and I'm delighted to start working with WMC.

London, England Metropolitan Area

• Development and execution of marketing strategy for the Chesamel brand utilising a content mix including of both digital and offline sources.
• Formed part of the client pitch team to deliver new business for Chesamel, and chaired client meetings averaging 3-4 pitches a month.
• Managed client relationships with ABM campaigns
• Full database segmentation to improve engagement with comms averaging 50% open rate increasing engagement by 15%.
• Launch of 2 websites including an e-commerce platform within 12months including site audit, brief, Wordpress integration, Hubspot automation, Woocommerce store, E-merchant pay integration, Project Management of.
• Launched Webinar series which included, scripting, hosting and editing the webinar. We managed to generate 50 MQLs of key target audiences around Cloud technology and RPO.

London Area, United Kingdom

Pioneered a strategic pivot from B2B to D2C amidst COVID, leveraging Mailchimp automations to boost basket checkouts, as measured by an increase in sales by 18%, by optimizing email marketing strategies. Launched targeted PPC campaigns and Meta ads, achieving a 30% surge in site traffic and driving new purchases, by meticulously managing online advertising.

London, United Kingdom

• Created and executed digital strategy for the relaunch of 4 Time Out markets in the space of 8 weeks utilising a content mix including paid social, push notifications, email, display advertising and retargeting.
• Identify sources of database degradation and implement a strategy to keep them and re-engage with the brand.
• Managed local partnerships to push content wider to Time Out’s audience and provide additional opt-ins (currently at 5% WoW Growth).
• Management of House advertisements on regional sites for market launches aimed at hyper-local audiences.
• Managed journeys on Salesforce Marketing Cloud to generate automated leads for the LMS team.
• Created industry-specific case studies to generate leads from across food and drink, entertainment and more.

London, United Kingdom

• Generating YOY reports for all social channels to identify improvements and create strategy
• Creation of organisational wide digital strategy with natural SEO development, UX management, social media, paid advertising, programmatic advertising, social advertising and content creation
• Client management for project delivery
• Webinar campaigns including design, promotion, content management and webinar delivery
• Digital communications budget creation and management
• Identifying cross channel opportunities to deliver improved traffic

London, United Kingdom

• Incisive Media: December 2015 - March 2017 - Digital and Social Media Marketing Executive
• Creating best practice documents on social media platforms.
• Creating and testing LinkedIn and Twitter social advertising and training the wider team how to use these platforms to deliver results.
• Set up and run scheduled posting through hootsuite.
• In depth social analysis using tools like FollowerWonk identifying key industry influencers.
• Created a sponsorship strategy for social promotion.

London, United Kingdom

This has been my first full-time postgraduate position following university I have undertaken a number of tasks in this role. This has included content development for the company’s website and utilisation of social media and other communication tools to further develop web traffic, sales and physical footfall into the showroom. I have also been.

Wandsworth And Elsewhere In The U.K.

This had been a casual job whilst away from university and back at home and something I have since returned to. The job had included a variety of tasks including interaction with customers and answering work related calls. I was also working within pressurised conditions and time constrained work and punctuality are key to the role. I have also been.

Newcastle Upon Tyne, United Kingdom

This role was part of my academic 3rd year industrial placement. My placement was split into two key areas.Vehicle Utilisation: This required managing a surplus vehicle pool for the entire North-East of England and Cumbria. I then asset managed my surplus pool to replace the vehicles at end of contract. This utilised my interpersonal skills and formal.

Ba, Business & Marketing Management

Activities and Societies: Founding Social Chair at University of Sunderland Business School Society. Played American Football for.

Gcse, Maths, English, Science,Electronics, P.E. Applied Ict, French

Activities and Societies: Prefect, Peer tutor.