Christopher Tolfree Email & Phone Number

London, Gb

London, Gb

London

* Sourced and implemented 3rd party external Cookie Tracker technology to reduce risk for the REC.Worked in tandem with supplier and agency to deliver 3 weeks ahead of schedule and £3k under budget.* Managed a web team of 3 people to deliver on digital projects and maintain REC website.* Managed lead generation process into CRM using Drift and Zapier. Through new lead generationactivities we increased inbound leads by 30%.* Lead the team to deliver a CMS upgrade on time and budget with zero business disruption.* Upgraded Drift software to directly integrate with MS Dynamics and improve Corporate Membershiprenewals to reach 95%* Mapped marketing campaigns into GA4 analytics to provide business with insights for always oncontent promotion.* The team delivered 14 key content pieces in Q4 to increase traffic by 23% YoY. Including 5launches during December.* Revised reporting structure for Executive committee needs and to drive 2024 strategy.* Created in mission business plans with assigned budget to allow the team to deliver on projectsfor 2024.* Developed cross departmental training on utilisng GA4.

London

I was responsible for developing and executing, brand activations, lead generation and helping the brand continue to grow globally. I was proud at what I managed to achieve in helping this organisation continue on an exciting trajectory.We are shortlisted for the #DIAwards Best Newsroom for 2022.

London, England, United Kingdom

Setting up and executing the marketing strategy for a new run of investment for Watch My Competitor as we look to move into new markets and locations. We offer real time analytics on your chosen competitors and how your market is operating and your place in it. This is a Marketers dream and I'm delighted to start working with WMC.

London, England Metropolitan Area

● Development and execution of marketing strategy for the Chesamel brand utilising a content mix including of both digital and offline sources.● Formed part of the client pitch team to deliver new business for Chesamel, and chaired client meetings averaging 3-4 pitches a month. ● Managed client relationships with ABM campaigns● Full database segmentation to improve engagement with comms averaging 50% open rate increasing engagement by 15%.● Launch of 2 websites including an e-commerce platform within 12months including site audit, brief, Wordpress integration, Hubspot automation, Woocommerce store, E-merchant pay integration, Project Management of Development teams.● Launched Webinar series which included, scripting, hosting and editing the webinar. We managed to generate 50 MQLs of key target audiences around Cloud technology and RPO.

London Area, United Kingdom

Pioneered a strategic pivot from B2B to D2C amidst COVID, leveraging Mailchimp automations to boost basket checkouts, as measured by an increase in sales by 18%, by optimizing email marketing strategies. Launched targeted PPC campaigns and Meta ads, achieving a 30% surge in site traffic and driving new purchases, by meticulously managing online advertising efforts. Developed a comprehensive 12-month marketing content plan for organic social, paid media, and email, significantly enhancing the marketing team's execution capabilities, by integrating cross-channel marketing approaches.

London, United Kingdom

● Created and executed digital strategy for the relaunch of 4 Time Out markets in the space of 8 weeks utilising a content mix including paid social, push notifications, email, display advertising and retargeting. ● Identify sources of database degradation and implement a strategy to keep them and re-engage with the brand. ● Managed local partnerships to push content wider to Time Out’s audience and provide additional opt-ins (currently at 5% WoW Growth).● Management of House advertisements on regional sites for market launches aimed at hyper-local audiences.● Managed journeys on Salesforce Marketing Cloud to generate automated leads for the LMS team.● Created industry-specific case studies to generate leads from across food and drink, entertainment and more.● Content management and SEO optimisation of website content and CMS usage.● Working with agencies on both delivery (client) and creating a prospect brief for delivery with full tracking to identify ROI.● Using multiple paid and organic channels to promote all aspects of Time Out’s portfolio including Facebook, Instagram, Linkedin and Google Ads.● Implemented retargeting, push notifications and other technologies to re-engage clients.● Relaunch dormant B2B campaigns to reuse high performing content for new optimised campaigns with a 10% uplift of top of funnel leads.● Managed company-wide rebrand from Time Out to Time In and relaunch of Time Out in the last 6 months.

London, United Kingdom

• Generating YOY reports for all social channels to identify improvements and create strategy• Creation of organisational wide digital strategy with natural SEO development, UX management, social media, paid advertising, programmatic advertising, social advertising and content creation• Client management for project delivery• Webinar campaigns including design, promotion, content management and webinar delivery • Digital communications budget creation and management• Identifying cross channel opportunities to deliver improved traffic• Management of House adverts on DCD news site and implementing programmatic advertising• Content management and SEO of website content• Content creation for promotional materials and copywriting• Implementing wider social amplification project across the organisation using Amplify• 20% media subscription growth YOY through multi-channel campaign, with direct attribution• Utilising key partnerships to increase our database with MQLs, with full opt-ins• Full reporting using Google analytics to identify traffic trends and improve site UX• Working with agencies on both delivery and creating a prospect brief for delivery with full tracking to identify ROI• Generate database growth of 15% YOY from top of funnel entry utilising multiple traffic,generators including PPC, social media and re-targeting• Data base qualification with 12 month engagement campaign, with the aim of funnel progression• ABM email marketing campaigns to demonstrate value to key clients and increase their engagement • Full event marketing campaigns for NAM and EMEA events with systematic reporting and project leading• Managing social media content for all events within the EMEA and NAM portfolios• Developing and executing digital marketing strategies • Training the team on SEO best practices, PPC campaigns and Google Analytics• Social traffic growth YOY• Implementing cross-domain tracking for events sites

London, United Kingdom

Incisive Media: December 2015 - March 2017 - Digital and Social Media Marketing Executive• Creating best practice documents on social media platforms.• Creating and testing LinkedIn and Twitter social advertising and training the wider team how to use these platforms to deliver results.• Set up and run scheduled posting through hootsuite. • In depth social analysis using tools like FollowerWonk identifying key industry influencers. • Created a sponsorship strategy for social promotion. • Created a brand specific marketing strategy including social media. • Social statistical reporting looking at growth of brands and the affect on audience engagement with onsite traffic.• Creating social advertising campaigns for multiple brands, utilising tone of voice and delivering maximum ROIIncisive Media: March 2015 - December 2015 - Digital Marketing Executive• Designing best practice documents for digital technologies and presenting to the team to improve knowledge and operate within industry standards.• Using analytical software such as Google Analytics (GA) and Scout analytics.• Creating GA dashboards and Goal funnels.• Utilising the Adestra email platform and utilising automated email selections.

London, United Kingdom

This has been my first full-time postgraduate position following university I have undertaken a number of tasks in this role. This has included content development for the company’s website and utilisation of social media and other communication tools to further develop web traffic, sales and physical footfall into the showroom. I have also been responsible for the organisations online advertising and managing of the pay-per-click campaign whilst developing the long term strategy of improving Stonewoods SEO to generate new markets in wider geographic locations.In conjunction to this I have been working in the direct sales element of the showroom to meet consumer needs and use technical knowledge to produce proposed projects for clients on a daily basis. This was part of working in an overall sales team to work in a team environment to produce the highest quarter turnover in 5 years.I have also been tasked with working on proposals on a B2B front creating full project dossiers for potential large firm clients with full technical specifications and follow up contact. I have also followed proposals made to clients into managing each project to completion after the original point of sale. Part of this included ordering of stock and ensuring lead times were met.

Wandsworth And Elsewhere In The U.K.

This had been a casual job whilst away from university and back at home and something I have since returned to. The job had included a variety of tasks including interaction with customers and answering work related calls. I was also working within pressurised conditions and time constrained work and punctuality are key to the role. I have also been required to utilise strong decision making skills.

Newcastle Upon Tyne, United Kingdom

This role was part of my academic 3rd year industrial placement. My placement was split into two key areas.Vehicle Utilisation: This required managing a surplus vehicle pool for the entire North-East of England and Cumbria. I then asset managed my surplus pool to replace the vehicles at end of contract. This utilised my interpersonal skills and formal decorum as I was required to deal with numerous managers. This was a form of internal marketing within Openreach and required co-operation across the organisation to make large savings to the company reducing the fleet by over 60 vehicles. DMU Booking Team: This became added to my duties making me part of the booking team which required learning company systems and communicating directly to end consumers to arrange access for circuit installation. I found this improved my technical knowledge of BT’s operations and the importance of time constrained and target driven work. During my time In the DMU Booking team I was required to keep the vehicle utilisation programme running.

Ba, Business & Marketing Management

Activities and Societies: Founding Social Chair at University of Sunderland Business School Society. Played American Football.

Gcse, Maths, English, Science,Electronics, P.E. Applied Ict, French

Activities and Societies: Prefect, Peer tutor.