Senior Marketing Manager
CurrentCampaign Development and Execution•Creating targeted partner campaigns across various channels including events, webinars, social media, newsletters, and email.• Developing effective marketing programs and messages by understanding partner stages and competitive landscapes.• Executing B2B marketing campaigns to acquire relevant contacts and generate new leads.Strategic Marketing and Analysis• Optimising marketing programs for effectiveness, efficiency, and ROI based on… Show more Campaign Development and Execution•Creating targeted partner campaigns across various channels including events, webinars, social media, newsletters, and email.• Developing effective marketing programs and messages by understanding partner stages and competitive landscapes.• Executing B2B marketing campaigns to acquire relevant contacts and generate new leads.Strategic Marketing and Analysis• Optimising marketing programs for effectiveness, efficiency, and ROI based on reports, data and statistics.• Analysing trends and challenges to forecast marketing opportunities.• Demonstrating creative and innovative thinking in branding and marketing strategies.Content Creation and Media Management• Partnering with product and content marketing teams to develop compelling content strategies.• Managing and actively running social media accounts, including LinkedIn; responsible for resharing content, overseeing LinkedIn newsletters, and audience engagement.• Overseeing video editing and managing projects like 'Why Aryaka Wednesday' Video Series, the WinWire Show, and podcasts.Cross-Functional Collaboration and Communication• Collaborating across departments for program execution, leveraging skills in communication and teamwork.• Collaborating cross-functionally across various teams including marketing, sales, and operations.Event Coordination and Leadership• Organising and supporting regional and global trade shows, conferences, and user meetings.• Serving as the primary contact for the EMEA sales team.• Regularly updating senior leadership on marketing activities and campaign results.Project and Time Management• Independently managing multiple objectives in an entrepreneurial environment.• Handling multiple projects with competing deadlines, and adapting to changing priorities.• Utilising a deep understanding of traditional and emerging marketing channels.• Staying ahead of digital marketing trends through continuous learning. Show less
