Christopher Johnson Email & Phone Number

Raleigh, North Carolina, United States

Strategic leader managing cross-functional teams and vendor partnerships across digital user journeys. Oversaw integrations for major bank acquisitions while delivering numerous, transformative product initiatives.- Designed and led transformation for Retail Deposits, Credit Cards, and Lending digital experiences, increasing annual engagements by 60% and 25% increase for conversion.- Spearheaded Mass Affluent initiative, creating a sophisticated digital platform with personalized user journeys targeted at increased revenue, conversions, and site engagement- Redesigned Wealth experience, integrating merged bank assets boosting cross-product promotion and doubling customer engagement.- Directed RFI/RFP process for content marketing program, crafting a three-year strategy aligned with enterprise needs.- Established Enterprise-wide Accessibility program, ensuring compliance and scalability across digital properties.

United States

- Managed 30 websites, ensuring U.S. Pharma AEM compliance and optimizing design/UX.- Led cross-functional initiatives, accelerating speed-to-market for web, email, and paid media.- Coordinated with Brand Marketing and Web Development to resolve design conflicts and maintain project roadmaps.- Streamlined digital asset creation by implementing efficient review, development, and design processes.- Introduced and implemented a comprehensive digital Accessibility program.

Raleigh, North Carolina

Dynamic digital leader with expertise in enhancing user engagement and functionality through cross-functional collaboration. Successfully led the redesign of the corporate site by integrating Content, Design/UX, Development, and QA teams. Established a local search program with Yext, significantly improving visibility and search performance. Committed to accessibility, ensured WCAG 2.0 AA compliance through rigorous testing. Played a key role in driving organizational transformation by adopting Agile methodologies, guiding Kanban and Scrum teams to optimize project delivery and efficiency.- Led cross-functional team to redesign corporate site, enhancing user engagement and functionality. This was done in parallel to implementing AEM (Adobe Experience Manager).- Developed and executed a cross-functional integration strategy, aligning Content, Design/UX, Development, and QA teams for successful site redesign.- Established and managed a local search program with Yext, boosting visibility and search performance.- Ensured WCAG 2.0 AA compliance for public site accessibility through rigorous testing and prioritization.- Key leader in organizational transformation to adopt Agile methodologies, designed at guiding Kanban and Scrum teams, optimizing project delivery and efficiency.

Raleigh-Durham, North Carolina Area

Championed the expansion of the chat program, delivering a 250% ROI and significantly boosting digital marketing efforts. Directed three Agile teams for site maintenance and redesign, ensuring seamless cross-functional collaboration and optimizing project outcomes. Effectively managed and prioritized up to 80 site maintenance requests, balancing revenue impact with business priorities. Led the RFP process for an Omni-Channel solution, integrating chat functionalities across platforms to provide a unified and enhanced client journey.- Drove strategy for chat program expansion, achieving a 250% ROI and enhancing digital marketing initiatives.- Oversaw three Agile teams for site maintenance and redesign, ensuring effective cross-functional collaboration.- Managed and prioritized up to 80 site maintenance requests, balancing revenue impact and business needs.- Spearheaded RFP for an Omni-Channel solution, integrating chat across platforms for a comprehensive client journey view.

Raleigh-Durham, North Carolina Area

- Led cross-functional teams to deliver projects on time, ensuring alignment with business goals.- Analyzed project performance, identifying areas for improvement and implementing solutions.- Facilitated communication between stakeholders, fostering a collaborative work environment.- Spearheaded digital channel initiatives, driving project coordination and enhancing user experience across BB&T's online platforms.- Fostered partnerships with IT, marketing, and customer service to align digital strategies with overall business objectives at BB&T.- Leveraged data analytics to identify trends and optimize digital channels, resulting in measurable increases in online banking adoption rates.

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

Ashburn, Va

Northern Virginia

Northern Virginia

Arlington, Va

Fairfax, Va

Bachelor Of Science, Psychology

Activities and Societies: PI Kappa Alpha

Finance, General

The Leadership Development Program (LDP) is designed for people with the talent, energy and motivation to excel in a long-term career.