Having owned 5 Small Businesses has made me a seasoned professional with a proven track record, simultaneously serving as Owner, Chief Marketing Officer and Chief Operations Officer, adept at bridging the gap between operational efficiency and strategic marketing prowess. Successfully orchestrated cross-functional collaboration between departments to align operational goals with marketing strategies, and sale performance, resulting in optimized processes, enhanced brand positioning, and increased market share. Demonstrated leadership in driving organizational growth, fostering innovation, and delivering measurable results in both operational and marketing domains.Owner, Chief Marketing Officer / Chief Operations OfficerMEDFIT Business Development, Mesa, AZ | 2014 – Present•Orchestrated the strategic overhaul of operational and marketing frameworks, leading to a consistent 20-30% increase in sales across various industries.•Achieved dominant online visibility by securing #1 Google SERP positions for client products through advanced SEO strategies.•Designed and executed comprehensive, multi-channel marketing campaigns, enhancing customer conversion by 30% and boosting sales revenue by 25%.•Led market intelligence initiatives to uncover insights and trends, directly informing product development and competitive positioning.•Catalyzed a 50% YOY growth in sales through strategic enhancements in digital marketing and sales processes.•Constructed end-to-end operational and marketing systems, significantly increasing online class registrations and customer engagement.•Strengthened cross-functional collaboration, ensuring marketing efforts are fully integrated with company objectives and operational execution.•Maximized marketing ROI through data analytics, optimizing budget allocation and improving cost efficiency across all channels.•Directed the development of impactful marketing materials and digital content to support robust sales and branding efforts.

-Plan, manage and execute sales and marketing engines for business growth.-Build and manage company website and digital collateral while increasing SEO and Social Media reach.-Plan, develop, organize, implement, direct and evaluate the organization's fiscal function and performance.-Participate in the development of the organizations plans and programs as a strategic partner.-Educate and train team members on how to grow their programs and meet company KPI's.-Create and perform engaging presentations for team members to drive customer education and product sales.-Build excellent relations with current customers, team members and potential business partners.-Evaluate and advise on the impact of long range planning, introduction of new programs/strategies and regulatory action.-Develop timely and accurate analysis of budgets, financial reports and financial trends in order to assist the board and senior executives in performing their responsibilities.-Enhance and/or develop, implement and enforce policies and procedures of the organization by way of systems that will improve the overall operation and effectiveness of the business.-Establish credibility throughout the organization and with the board as an effective developer of solutions to business challenges.-Provide business development advice and knowledge to others within the organization.-Build educational and engaging certifications for team members to build and grow their business.-Provide strategic financial input and leadership on decision making issues affecting the organization; i.e., evaluation of potential alliances acquisitions and/or partnerships.-Evaluation of the teams plan for continual improvement of the efficiency and effectiveness of the group as well as providing individuals with professional and personal growth with emphasis on opportunities (where possible) of individuals.

Financial & Club Operations- Manage membership acquisition and retention, revenue and expenses on a daily basis. ( $30M P&L )- Manage financial statements/revenue/EBITDA budgets with planning, forecasting, and revenue generation from 11 in club departments. High Performance based culture for achievement of daily, monthly, quarterly and yearly goals.- Review monthly reports for club revenue reconciliation, non-revenue departments, member club usage, and companies inside member participation.- Calculate payroll data and cost of goods.- Profit and Loss Statement review and evaluation performed monthly.Member & Team Member Relations: ( < 15K Club Members. < 275 Team Members)- Provide exceptional customer service by assisting members with their suggestions and concerns- Demonstrate a positive attitude and ensure Department Heads and team members are providing the highest level of customer service, cleanliness, and financial performance.- Designate a weekly one on one meeting for each Department Head to ensure Key Performance Indicators (KPI's) are measured and graded and all departments are meeting or exceeding budgetary goals.- Cast Department Heads in order to improve their skills and grow their career opportunities within Life Time by providing performance assessments, training, and development.- Develop appropriate succession plans within the club and region.- Coordinate disciplinary actions and terminations with Area Director and Human Resources Director.- Facilitate weekly Department Head meetings to communicate and align around the key business objectives, opportunities, and club events.Sales & Promotion- Have excellent oversight over all elements of Club events and promotions that drive revenue and profit margin performance.- Continuously promote and participate in Life Time events and programs.- Serve as the Life Time ambassador to the community. As the General Manager I must represent the Life Time Brand in an extremely positive fashion.

-Educate public school, community groups, and individuals in regards to health, fitness, life goals, healthy choice and consequence, avoiding negative pressures and setting boundaries to succeed in life. Classroom teaching. -Work with other community members to build parent and youth health development programs.-Director of Teens Taking Action (Volunteer Youth committees). -Responsible for training and managing other Health Educators.

-Oversee and direct all club operations. ($500K P&L, < 2K Members, < 25 Team Members)- Management of all business financials, operations, development and growth.- Acquisition and retention of new and current clients.-Personal Trainer and Group Fitness Instructor.-Create and execute KPI’s with team members, coaching and driving for a successful club business.-Created and executed short and long-term goals for business growth, success, and development.

-Developed and trained clients to make life changes in health, exercise and nutrition.-Trained employees on how to establish themselves as Health Consultants for a broad range of client health needs.-Acquisition and retention of new and current clients.-Held Public Health Seminars in various related fields, for the promotion and education of Public Health, Fitness, and Wellness.-Management of all business financials, operations, development and growth.