Rubicon Project delivers a powerful platform for marketers to engage with premium audiences and target valuable individuals online. Its Intent Marketing solution applies customer intent data to programmatically drive results, and its market-leading Orders product allows clients to discover and buy premium, guaranteed inventory across over 60% of the US comScore 100 publishers. Rubicon Project's combined intelligence allows Fortune 1000 marketers to deploy Branding, Acquisition and Retargeting solutions across mobile, video, display and social. Rubicon Project provides both buyers and sellers the only independent marketplace to automate the entire digital advertising ecosystem across all inventory types, ad units and channels.As an Optimization Manager with Rubicon Project my roles and responsibilities included:• managing various campaigns across multiple verticals• working closely with the Account Management team to help ensure client requirements and expectations are met• monitor, optimize and analyze campaigns to help clients achieve ROI goals• develop optimization strategies specific to clients and their objectives• working with the product team to help improve the system and process

• Developed a new reporting process that saved over forty man hours on a weekly basis for a major client in the financial sector• Lead the Canadian portion of IPG’s global initiative to centralize and harmonize all media buying data• Constructed a number of star schemas using data extracted from multiple sources for both online and offline media channels• Create user friendly and interactive dashboards that visualizes advertising metrics and key performance indicators with filtering capabilities that allow end users to analyze their data as needed• Established and administered data entry standards for a media and financial system across multiple business units

• Managed a small team of junior analysts and assisted them in their progression within the company• Coordinated the data deliverables in a launch, monitor, and deliver process for all projects• Developed a key performance indicator measurement tool for the Deliverables department• Created an automated system for running survey quality assurance scripts• Ensured the department’s conformance to quality and deliverable expectations in accordance with customer and company requirements

• Monitored quality assurance checks using Microsoft Excel and SQL to ensure survey logic is working effectively• Improved process efficiency through developing Microsoft Excel macros• Supported the Research and Fielding department by verifying data validity and reliability