Vice President Of Marketing And Communications
CurrentAs the Vice President of Marketing and Communications, Lloyd is at the helm of all internal and external communications for Aspire Indiana Health and its subsidiary entities and is chief protector of the Aspire brand. Sitting on the Executive Leadership Team, he collaborates closely with the other members to shape and implement the organization's strategic vision.When he joined the team, Aspire had no consistent record of outreach or advertising, so his first duty was to build and execute a comprehensive marketing strategy to fulfill unmet needs and discover unexplored opportunities.This includes defining and enhancing the Aspire brand; exploring ways to communicate that add value to the marketplace; investing in new partnerships and philanthropic support; recruiting and retaining the best talent; promoting an inclusive culture; and attracting patients who can use the company’s ‘whole health’ services to improve their quality of life.