Christopher Michio Imanaka Email & Phone Number

Seattle, WA, US

Bellevue, Washington, United States

Bellevue, WA

• Manage all marketing activities for US market including paid search, social media, and influencer marketing, trade shows, webinars, collateral materials, email, creation of YouTube videos, PR, and new product.
• Established US marketing program from the ground up, including creating a consumer facing strategy and website promoting the ingredient and brand, generating awareness, education and leads for B2B clients.
• Develop email marketing campaigns generating awareness with a 20% open rate and a 3% click rate, and create Google ads with an 8% CTR average and a CPC of $0.53 from targeted search ads.
• Conceive, write, and produce YouTube educational videos with key opinion leaders, including doctors, scientists, and professional athletes to educate and raise awareness of product.
• Write and distribute press releases, develop and maintain relationships with reporters and trade publications.
• Presenter at major industry conferences including SupplySide West, ShiftCon, and Expo West industry trade shows to raise brand awareness of the company.

Seattle

• Developed and executed B2B and B2C digital marketing and search strategy for Cadillac brand for 210 regions, managing a $400,000 per month budget driving traffic to 2000 hyperlocal dealers across the nation as digital.
• Optimized mobile search bidding strategy to improve ROI and desktop/mobile bid structuring across 6000+ dealerships.
• Performed detailed analysis of key metrics and program tracking to increase overall search performance efficiency, running tests to show the effectiveness of improvements through Google AdWords and Bing Ads.
• Created and executed keyword lists, creative ad copy, and trackable URLs to major search engines to optimize performance based on client key performance indicators.

• Developed training programs for new hires in order to optimize workflow, and improve client retention and cross-functional communication for GM’s digital agency of record.
• Developed core skill metrics and milestones for team members by collaborating with 30 Digital Advertising Analysts and 50 Account Advocates resulting in an increased new hire retention rate.
• Facilitated launches of new programs and products for GM Holden, GM New Zealand, and GM Canada.

• Managed budget of 1.9 million for 90 dealership clients, created and executed strategy for paid search, display and remarketing ads, and trained new hires.
• Provided detailed analysis of key metrics and program tracking techniques, increasing overall search performance efficiency, presenting results directly to 60+ dealerships bi-monthly.
• Mentored and trained new Digital Advertising Specialists to assist them in reaching company and individual goals and guiding them in proper onboarding as well as monthly maintenance procedures and best practices.

• Provided and applied white-hat (ethical) SEO subject matter expertise to over 125 dealership clients of Cobalt.
• Developed processes needed to ensure an efficient implementation of 6,000+ websites in a 7-month period.
• Headed the “Internal Linking Effectiveness Project” to test the effectiveness of internal linking on websites used to streamline monthly maintenance practices.

Lynnwood, Washington, United States