Christopher Monello-Johnson Email & Phone Number

New York, New York, United States

As part of my job duties, I implement a comprehensive customer journey approach by introducing projects and KPIs for touchpoints. I lead the marketing and customer service team and I'm responsible for achieving our subscription revenue goal. Key highlights from my time in this role involved:• Executed high-impact growth strategies, encompassing automation program development, list management, and comprehensive oversight of subscription revenue, multi-million-dollar marketing budget, and strategic marketing and customer service initiatives.• Minimized email volume and enhanced engagement by implementing targeted strategies, while exploring new digital channels for subscription growth.• Recognized and promoted to Director of Marketing role based on exceptional performance.• Achieved a threefold increase in email engagement and a 60% rise in conversion rates.• Oversaw 3 in-house employees and 8 vendors: accomplished all yearly projects within budgetary constraints. • Launched and leveraged new technology, including a customer database platform, improving marketing precision.

New York, New York, United States

Here, I developed a robust marketing strategy to propel organizational growth and enhance brand presence. Also, I provided strategic guidance to consumer marketing and customer service teams, ensuring exceptional performance and results. Notably, I effectively managed costs, offering budgeting and forecasting solutions to optimize resources. Further, I conducted regular testing of new digital channels and cultivated partnerships to broaden the organization's reach and maximize impact. An excerpt from the tenure includes the following:• Maximized subscription revenue, while ensuring a significant contribution to overall business success.• Set subscription pricing to optimize Average Order Value (AOV); enhanced financial performance.• Incentivized multi-year subscription commitments, while testing/deploying new premiums and pricing strategies. • Handled a 7-figure marketing budget and cultivated partnerships with vendors and agencies.

New York, New York, United States

My job duties here were to optimize various digital marketing channels, including paid media, organic and social media, website, and newsletter marketing, while also managing marketing automation responsibilities. Collaborating closely with senior leadership, including the editor-in-chief and executive vice president, I played a pivotal role in shaping and determining the subscription pricing model, demonstrating a strategic approach to business decisions.During the tenure, I proved myself successful in:• Securing a 10% growth in eCommerce revenues and elevated email channel revenues by an impressive 20%. • Reducing 30% the number of emails sent per year. • Increasing YoY email marketing engagement through precise targeting, compelling offers, persuasive copy, and impactful call-to-action elements.

New York, New York, United States

While working here, I executed day-to-day email marketing programs, while serving as a product owner for IBM Watson Campaign Automation. Conducting post-deployment analysis, I refined strategies to optimize performance. Lastly, I designed and implemented automated email programs, demonstrating proficiency in copywriting, template selection, quality assurance, and tracking key success metrics using IBM software and Google Analytics.Some key highlights include:• Championed email marketing strategies and campaigns, overseeing content creation and distribution.• Created automation programs for lead onboarding, subscriber win-back, and subscriber welcome series.

New York, New York, United States

In this role, I led the execution of the U.S. and International lifecycle acquisition marketing strategy for email, driving team performance and fostering seamless collaboration to optimize results. Additionally, I was responsible for successfully converting registered users into paying subscribers.Following are my key contributions to the role:• Enhanced 27% email conversion rate in three months through A/B testing and improved segmentation.• Developed automated lifecycle marketing journeys and one-off campaigns across email, resulting in fostering deeper engagement with registered users.• Monitored experiments, while communicating results to the wider organization for informed decision-making.• Contributed to the attainment of overall lifecycle marketing budget goals.

Holmdel, New Jersey, United States

In this company, I crafted compelling emails and performed post-deployment analysis utilizing Marketo. By leading lead generation and customer retention strategies within a SaaS company, I validated engagement metrics to refine and optimize marketing strategies for enhanced effectiveness.Listed below are the primary contributions I've championed in this position:• Recorded 10% growth in email engagement, showcasing a proactive approach to increasing audience interaction.• Boosted webinar leads by 7% through strategically managed email campaigns.

Princeton, New Jersey, United States

As an associate, I developed impactful campaigns and content to enhance followership and engagement across social platforms. I also utilized Marketo to create effective and targeted email campaigns, ensuring an integrated marketing approach.Standout moments feature:• Maximized conversion rates for visitors, turning them into paid users, event registrants, and valuable leads.• Increased Facebook followers by 11% and LinkedIn followers by 16%. • Drove a 7% engagement growth in social media event campaigns, contributing to the company's event revenue line.• Expanded the company's lead pool by 5% through well-executed and targeted marketing efforts.

Asbury Park, New Jersey, United States

This was my first job role, where I executed social media and email marketing campaigns for a diverse range of agency clients. I advanced audience and revenue growth, ensuring impactful outcomes for client campaigns.Here are the notable achievements:• Achieved a 20% growth in email engagement by exhibiting a keen understanding of effective email marketing strategies.• Bolstered social media followers across managed clients by an impressive 12%.